CRO-FIRSTShopify Design Agency

Shopify Website Design Built to Convert

Your theme is a template. Your brand isn’t.

We design and customize Shopify storefronts around your products: custom layouts, product pages and mobile design that look like nobody else’s and make buying easy. Every project starts with a baseline, so we agree what to measure.

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Official Shopify Partner Since 2015 · Shopify store migration, design and development. View profile ↗
20+ years in ecommerce
fabriccafe.comBEFORE · 2023
Fabric Café homepage before the redesignFabric Café homepage after the redesign

Fabric Café · homepage before and after

How we can help

Why stores come to us for design

Most projects start with one of these six situations. Find yours and we scope only what you need.
Where we start

Conversion Rate Optimization

“Visitors come, few buy.”

  • Find what holds shoppers back
  • Build trust on every page
  • Fix the mobile experience first
Improve my conversion

Custom Theme Design

“We look like everyone else.”

  • A design built from your brand
  • Custom home, collection and product pages
  • Easy to edit in the theme editor
Start a custom design

Store Face Lift

“It doesn’t look like the demo.”

  • Set up and style your purchased theme
  • Replace demo content with yours
  • A lean start to build on later
Style my theme

Custom Theme Functionality

“It needs to do one more thing.”

  • Custom features built into your theme
  • Fewer extra apps to maintain
  • Tested on mobile and main browsers
Scope a feature

Theme Optimization

“PageSpeed and schema warnings.”

  • Speed fixes from PageSpeed Insights
  • Schema errors and warnings fixed
  • Before and after results shared
Optimize my theme

Migrate Your Store Design

“I’m moving to Shopify.”

  • Bring your design across, not just your data
  • Products, customers and orders moved with it
  • Rebuilt as a clean Shopify theme
Plan my migration
The three-second test

Shoppers decide fast: brand or template?

A polished theme can still read as generic. These are the tells we look for first, and what a designed storefront does instead.

The hero says nothing

A stock banner and “Welcome to our store” waste the most valuable space on your homepage.

TemplateGeneric headline, stock image, one vague button.

DesignedOne clear idea, your imagery, a next step that fits what you sell.

Every store looks the same

Default typography and spacing make stores interchangeable. A visual system ties your products to your identity.

TemplateDefault fonts, default spacing, default everything.

DesignedType, color and spacing set once and used on every page.

Navigation makes shoppers work

Overlapping categories and buried collections turn browsing into hunting, on desktop and mobile.

TemplateLong menus, unclear labels, key collections hidden.

DesignedA simple hierarchy that puts your main collections first.

Product pages are walls of text

Important details disappear inside long descriptions and inconsistent layouts.

TemplateEverything stacked, nothing prioritized.

DesignedMedia, options and the buy button grouped, details where they help.

Mobile is an afterthought

Crowded content, awkward crops and small controls make browsing frustrating on a phone.

TemplateA desktop layout squeezed onto a small screen.

DesignedSpacing, media and order planned for thumbs first.

Every campaign needs a workaround

Inconsistent sections make updates slow and your team nervous to touch anything.

TemplateHacks and one-off blocks for each promotion.

DesignedReusable sections your team can edit with confidence.

Let’s talk about your store

Show us where your storefront feels like a template

Share your store and the changes you have in mind. A Shopify designer reviews it and tells you what we’d change first, which pages are involved and what needs a closer look before the project is scoped. Please include your current theme in the message.

  • Your current store and theme
  • The pages that need attention
  • Your brand references and design goals
  • Whether focused customization or a redesign fits
Discuss your Shopify design

No obligation. We never share your data.

Theme work in detail

Shopify theme customization, built page by page

Our Shopify theme developers turn agreed layouts into theme changes, with the pages, sections and editing needs defined before work begins.

Custom sections

Reusable content sections shaped around your products and brand, with editing controls your team can actually use.

Header and navigation

Menu structure, header layout and mobile navigation that help customers reach key collections quickly.

Product page layouts

Media, descriptions, options and supporting information organized around buying decisions.

Collection page layouts

Consistent product cards and clearer collection content that fit the size and structure of your catalog.

Homepage and landing pages

A clear hierarchy for key products, collections and campaigns, built to direct shoppers onward.

Mobile design

Spacing, media and content order adapted for smaller screens, with menus and controls reviewed together.

Theme speed review

A look at image delivery, section complexity and theme assets within the design scope. Wider app or infrastructure issues are assessed separately.

Checkout design alignment

Supported checkout branding aligned with your storefront. Advanced customization depends on your Shopify plan and is scoped separately.

Discuss my designBook a Call
Product page design

Help shoppers understand the product before they choose it

A good product page answers the questions that matter before purchase. Hover a point to see where we plan it first.
  1. 1Give product media enough room to explain the item
  2. 2Keep options and variants clearly grouped
  3. 3Make the purchase action easy to find on every screen size
  4. 4Place delivery and return information where it helps decisions
The tools behind our designs
ShopifyLiquidFigmaPageSpeed InsightsClaudeChatGPT
Discuss my product pages
Product page layout
Illustrative
1
Example product
2
Add to cart3
4
Choosing the right scope

Refine your theme, or rethink the whole storefront?

A visual refresh and a complete redesign solve different problems. Here’s how we think about which one fits.

Focused theme customization

  • Your current theme supports the core shopping journey
  • You need changes to a defined set of sections
  • Brand styling and spacing need to be more consistent
  • Most page layouts still serve your catalog
  • You want improvements within a narrower scope

A broader store redesign

  • Your brand direction has changed across the storefront
  • Your catalog needs different navigation and page structure
  • Several key templates no longer support your products
  • You need a design system across page types
  • You’re ready to review the full customer journey
Case studies

Real client work, real storefronts and results

A few recent client projects. See how we connect brand presentation, product discovery and the shopping experience.
View all case studies
Bike Finance Australia
Ecommerce SEOAI Search (AIO)Local SEO

Bike Finance Australia

SEO, AI search and local SEO for an online bike and e-bike finance platform. Over 34 months: 97% of keywords on Google’s page one and 1,259 conversions a month.

Read the case study
Adventure & Eco-Tourism New Zealand
Ecommerce SEOContent Marketing

Adventure & Eco-Tourism New Zealand

SEO for a New Zealand adventure and eco-tourism business. In six months: organic traffic up 121% and conversions more than doubled to 1,931 a month.

Read the case study
Workplace Vending Australia
Local SEOEcommerce SEOAI Search (AIO)

Workplace Vending Australia

SEO, AI search and local SEO for a national workplace vending provider. In 20 months: 50 keywords on Google’s page one and 79% presence in Google’s AI Overviews.

Read the case study
Client reviews

What clients say about working with our team

Real reviews from real clients.
Read all reviews

Web commerce pros created a really lovely design for our website. They also changed the layout for our images and updated/resized images so that the site is overall much more attractive. We have been receiving a lot of positive feedback from customers on the ease of use and the overall look of our site. In addition, we are very grateful to Roy for coming up with a creative solution for allowing customers to easily create their own quotes, which has been very helpful to both our operations and our customers.

Anna Flanguagelizard.com
Design & custom features

The team at Web Ecommerce Pros did an excellent job with our site migration. Roy and his team took great care in migrating the data from our 17yo Yahoo store to ensure a seamless transition at the time of launch. They showed excellent communication when site changes needed to be made prior to launch and also helped us choose the appropriate apps to attain the functionality we were looking for with our site.

ebuilderdirect.comebuilderdirect.com
Yahoo to Shopify migration

I continue to enjoy working with this company. They created the most beautiful website ever! They are proactive and helped get my product off the ground quickly. Their knowledge in navigating the backend of Shopify as well as social media has been a huge help. I trust them implicitly and bonus they are fun to collaborate with.

Melissa
Shopify store

Which pages feel most like a template?

Share your current theme and priorities. We’ll discuss a design scope that fits the work you actually need.

Discuss My StorefrontBook a Call
How it works

From first conversation to an approved storefront design

An AI-first process: we use AI tools for faster research and more layout directions, then our designers make every call. Deliverables are confirmed in your project scope.
1

Define

We discuss your store, brand and goals so the project has a shared direction before any layout is drawn.

2

Design

We develop the visual direction and key layouts around the brief, refining structure and hierarchy with your feedback.

3

Customize

The approved design becomes theme layouts and sections, respecting your theme structure and agreed editing needs.

4

Test

Key pages and shopping interactions are reviewed across representative devices and browsers before launch.

5

Launch

You review and approve the work before it goes live. The plan makes clear who publishes the theme.

6

Support

Post-launch help is agreed up front, including the support period and how to request further design changes.

Start with step 1: book a call
Scope and estimate

What affects your Shopify design cost and timeline?

A single template update and a full storefront redesign need very different amounts of work. The number of unique layouts matters more than the number of products.

Share your store URL, current theme and the changes you want. Brand assets and reference stores help explain the direction. Milestones, revision rounds, content responsibilities and launch support are confirmed in the scope before work begins.

Request a scoped estimate
What shapes the estimate
Custom quote
  • Existing theme and previous customizations
  • Number of unique pages and sections
  • Brand assets and content readiness
  • Mobile and checkout requirements
  • Review rounds and launch requirements
Who this is for

Design support for every stage of your Shopify store

Choose the starting point that matches your store today. Each project then focuses on the templates, content and shopping experience that need attention.

New store owners

Create a storefront direction around your brand and products, with the key page layouts planned together before launch.

Growing Shopify brands

Refine an existing theme when your catalog, campaigns or brand presentation have moved beyond the layouts you started with.

Teams planning a redesign

Bring consistency to a broader storefront refresh, with navigation, product pages and mobile layouts planned as one shopping experience.

From our blog

Shopify design ideas worth stealing

Practical reading from our team on storefront design, theme customization and building a store that sells.
View all articles
Nov 24, 2025

SEO Considerations for Ecommerce Migration

When you move your store from one platform to another, your SEO is riding shotgun with your revenue. Done right, you carry all ...

Read article →
Apr 25, 2017

Want to Custom Design Your Shopify Theme? Here is What You Need to Know and Do

Do you want to custom design the Shopify theme? If you’re not hiring any third party expert to custom design your Shopify theme...

Read article →
FAQ

Shopify design and theme customization FAQs

Answers on design scope, existing themes, checkout limits and planning your project.

Design

A design project can cover visual direction, page layouts, navigation, product presentation and mobile behavior. The exact deliverables depend on your store and the agreed scope. Confirm which templates, sections, content tasks and review rounds are included before the project starts.

Yes. Our design service covers updates to existing themes as well as broader redesigns. The first step is reviewing the store to see which layouts need attention, which tells us whether targeted customization or a wider redesign is the right route.

Review relevant storefront examples and ask what the team actually delivered. A good designer explains how the design fits your products, customers and your team’s editing needs. Also clarify the review process, ownership and what happens after launch.

We use AI tools such as Claude and ChatGPT to speed up competitor research, copy drafts and layout exploration, so you see more directions sooner. Our designers review and decide every design choice.

Need custom features or an app? See our Shopify development services.

Let’s plan your storefront

Ready for a store that looks like nobody else’s?

Tell us what your store needs and we’ll discuss the design work, the key templates and the next steps together. No pressure, no long sales pitch.

Book a CallDiscuss My Shopify Design

Or call 888-711-2347

Contact us

Book a CallDiscuss My Design