AI-FIRSTLinkedIn Marketing

LinkedIn Marketing Agency for B2B Brands: Posting, Engagement and LinkedIn Ads

We’re a LinkedIn marketing agency for B2B commerce brands: wholesalers, brands selling to retailers, B2B ecommerce stores and ecommerce software companies. We manage your company page, ghostwrite posts for your founders, help your team start real conversations with the right buyers, and run LinkedIn ads that bring qualified leads.

We managePostingEngagementLinkedIn Ads
LinkedInStride Wholesale · posting, outreach & ads
Pipeline This month
Profile views1,240
Conversations86
Meetings booked14
Workstreams Result
  • Company pageWeekly+212
  • Founder postsWeekly48K views
  • LinkedIn AdsActive37 leads
Impressions / month
9k9k
Qualified leads
66
Meetings booked
22
Illustrative example company, not client dataAuto-plays · hover to pause
Free LinkedIn audit

Get your free LinkedIn audit

Tell us about your business and who you sell to. A LinkedIn specialist will email you to ask for your company page and founder profile links, review what’s public, and send a short report within 3–5 business days. No account access needed.

  • Company page and founder profiles reviewed
  • Recent posts and what gets engagement
  • Who your buyers are on LinkedIn, and how to reach them
  • Competitors’ LinkedIn activity
  • Quick wins you can use this month
Request your free audit

No obligation. We never share your data.

Common LinkedIn problems

Why LinkedIn isn’t bringing you buyers yet

Most B2B brands we talk to post now and then, run a few ads, and stop. These are the usual reasons, and all of them can be fixed.

A company page nobody sees

Company page posts reach a small share of followers. Most LinkedIn reach comes from people, not logos.

Avg. impressions per post: 140

Founders who never post

Buyers want to know who they’re dealing with. A silent founder profile is a missed chance to build trust.

Founder’s last post: 8 months ago

Spammy outreach

Copy-paste connection requests and pitch-slap messages get ignored, and can get an account restricted.

Acceptance rate: 9%

Ads to the wrong audience

Targeting that doesn’t match your real buyers spends an expensive budget without bringing the right leads.

Cost per qualified lead: $420

Leads that go nowhere

Form leads sit in a spreadsheet with no follow-up, so the budget is wasted.

Leads followed up: 3 of 29

Measuring likes, not pipeline

Likes and followers look nice, but they don’t show whether LinkedIn brings meetings or deals.

Meetings from LinkedIn: unknown
20+

Years building and growing online stores

10+

Ecommerce platforms we develop on and market for

5.0

Average rating from 224 client reviews

600+

Online businesses we’ve worked with

What we do on LinkedIn

LinkedIn marketing services in three parts

Hire us for one part or all three. Posting builds trust, outreach starts conversations, and ads reach buyers by company and job title.

Posting

Core

Company page posts, and founder or executive posts written in their voice.

  • Monthly content plan
  • Posts written and designed for you
  • Founder and executive profiles
  • Company page kept current
  • You approve every post
Where most brands start.

Outreach support

Optional

We research buyers and draft personal messages. Your team sends them from their own accounts.

  • Target buyer list agreed with you
  • Comment ideas for buyers’ and partners’ posts
  • Personal connection requests and messages drafted
  • Follow-ups suggested and tracked
Sent by you, so your account stays yours.

LinkedIn Ads

Optional

Ads targeted by company, industry and job title. Available on their own.

  • Sponsored Content and Lead Gen Forms
  • Retargeting website visitors
  • Insight Tag and conversion tracking
  • Budgets and tests managed
Your ad budget is paid to LinkedIn.
B2B LinkedIn marketing

Why LinkedIn works for B2B commerce brands

LinkedIn is where buyers, store owners, purchasing managers and partners spend their work time. LinkedIn lets you reach them by company, industry and job title.
Wholesalers & distributorsBrands selling to retailersB2B ecommerce storesEcommerce software & appsManufacturersFounder-led brands

Selling to shoppers, not businesses? See our social media management services for Facebook, Instagram and TikTok.

LinkedIn setup check
6 of 6

Stride Wholesale · company page, founder profile, ads

  • Company page complete
  • Founder profile updated
  • Target buyer list: 420 accounts
  • Insight Tag on website
  • Lead Gen Form connected to CRM
  • Weekly posting schedule
What we changed
UpdatedFounder headline and featured section
AddedRetailer case study post
LinkedLead Gen Form to HubSpot
Illustrative example, not client data
Posting

Company page and founder posts that build trust

Buyers often trust people more than logos. We offer LinkedIn ghostwriting for founders and executives, in their own voice, and keep your company page active and useful.
  • Founder and executive posts, written from short monthly interviews
  • Company page posts: news, customer stories, products and hiring
  • Carousels and image posts designed for your brand
  • Company page managed through an admin role you assign
  • Founder posts published by the founder, or scheduled with their permission
  • You approve opinions, customer claims and anything confidential

From one interview: Maya mentioned what buyers asked at a trade show. That became a founder post about retailer questions, and a company post announcing the new retailer program.

This week’s posts
2 of 4 approved
  • MonNew retailer program: 48-hour shippingCompany pageApproved
  • Tue“What buyers asked us at the trade show”FounderEdit requested
  • Thu“Why we said no to a big retailer”FounderApproved
  • FriCustomer story: Peak OutfittersCompany pageWaiting for you
Maya’s note: “Add the photo from the booth.” · Our reply: Done, ready for review.
Illustrative example, not client data
Outreach support

Real conversations with the right buyers, without bots

LinkedIn doesn’t allow sharing personal accounts or using automation tools that break its rules. So we do the research and writing, and your founder or sales team sends from their own account. It stays personal, and your account stays safe.
1
Agree on who to reach

Industries, company sizes and job titles, plus accounts you already want to win.

2
Warm up with engagement

We suggest thoughtful comments on their posts, so your name is familiar before you reach out.

3
Draft personal requests

We write short, personal connection requests and messages for your team to send. No pitch in the first message.

4
Follow up on replies

We suggest replies and follow-ups and keep track of each conversation. Prospects decide whether to reply.

Conversations
1 meeting
Drafted by us · sent by MayaHi Jordan, saw your post on stocking smaller brands. We sell trail gear to independent outfitters. Would be good to connect.
Accepted
Jordan · Peak OutfittersThanks Maya. We’re planning spring orders now. Do you have a wholesale catalog?
Warm reply
Follow-up suggested · sent by MayaHere’s the catalog. Would a 15-minute call on Thursday work?
Meeting booked
Illustrative example, not client data

What we do

  • Research target buyers and companies
  • Draft personal requests, messages and comment ideas
  • Suggest follow-ups and track conversations
  • Report what was sent and what came back

What we don’t do

  • Log in to your personal LinkedIn account
  • Use bots or tools that break LinkedIn’s rules
  • Bought email lists or mass messages
  • Promise a set number of replies, leads or meetings
LinkedIn Ads

LinkedIn ads management for B2B lead generation

LinkedIn ads usually cost more per click than other platforms, but you can target by company, industry and job title (LinkedIn needs an audience of at least 300 members). They work best when one new customer is worth a lot, like a wholesale account.

Sponsored Content

Image, video, carousel and document ads in the LinkedIn feed.

Lead Gen Forms

Forms that fill in from the person’s LinkedIn profile, so more people finish them.

Thought Leader Ads

Your founder’s or team’s eligible posts promoted, with their permission. Builds trust; not a lead form.

Retargeting

Ads to people who visited your website or watched your videos.

Company list targeting

Ads shown to people at companies on your list, where LinkedIn can match them.

Insight Tag & tracking

Website conversions tracked, with leads sent to your CRM.

The offer comes firstWe match the offer to the buyer: a wholesale catalog, sample request, wholesale application, retailer case study or a call.
Lead quality, not just volumeA filled form isn’t a qualified lead. We check leads against buyer-fit rules agreed with you, and start with small tests.
Landing pages & follow-upLanding pages built by our developers are quoted separately. Your ad budget is paid directly to LinkedIn.
Service overview

LinkedIn marketing services for B2B brands

Everything you need to turn LinkedIn into a source of buyers, from profiles and posts to outreach and ads.

LinkedIn Audit

Company page, founder profiles, posts, competitors and ads reviewed, with what to do first.

Profile Optimization

Founder and team profiles rewritten to show buyers why they should talk to you.

Company Page Management

Posts, updates and page details kept current.

Founder Ghostwriting

Founder and executive posts written in their voice, from short monthly interviews.

Content Plan

A monthly plan of topics, customer stories and announcements.

Engagement Support

Comment ideas for buyers’ and partners’ posts, and replies on your company page.

Optional

Outreach Support

Buyer research and drafted messages, sent by your team.

Optional

LinkedIn Ads

Sponsored Content, Lead Gen Forms, Thought Leader Ads and retargeting.

Optional

Insight Tag & CRM Connection

Conversions tracked and leads sent to your CRM.

With ads

Approval Before Posting

You see every post before it goes live.

Included

Dedicated Account Manager

One named person who knows your business and answers your questions.

Included

Monthly Reporting

Reach, followers, outreach, leads and meetings, with what we’ll do next.

Included
More ways to reach buyers

Add Google and Meta ads to LinkedIn

LinkedIn reaches business buyers. Google reaches people already searching for what you sell, and Meta reaches them again while they scroll.

Google Ads

Search and Performance Max ads for buyers already searching for suppliers like you.

We’re a Google PartnerSee our Google Ads management →

Facebook & Instagram Ads

Retargeting ads that keep your brand in front of website visitors and leads.

Facebook and InstagramSee our Facebook ads management services →
Client reviews

What clients say about working with us

Real reviews from real clients.
Read all reviews

Web commerce pros created a really lovely design for our website. They also changed the layout for our images and updated/resized images so that the site is overall much more attractive. We have been receiving a lot of positive feedback from customers on the ease of use and the overall look of our site. In addition, we are very grateful to Roy for coming up with a creative solution for allowing customers to easily create their own quotes, which has been very helpful to both our operations and our customers.

Anna Flanguagelizard.com
Design & custom features

Webecommercepros are great web developers and good people. They moved our 1,000+ page website from our old platform to BigCommerce and did it fast and efficiently. They created all of our new artwork, 301 redirects, converted all of our products and more in record time at a very reasonable cost. We use them for all of our ongoing work like increasing load speed, updating our theme and shopping cart and site changes that we ask for. Highly recommend!

Cary Cliffordhubcapmike.com
BigCommerce migration

The best eCommerce agency I have ever worked with. They have been helping me for 4 years with my online business on Amazon and with my WordPress website. Highly recommended if you are looking for a professional team who you can use in long run.

Hamid Janruvanti.com
Amazon & WordPress

Want LinkedIn to bring you buyers, not just likes?

Get a free LinkedIn audit for your company page and founder profiles. No obligation.

How it works

Our LinkedIn marketing process

Clear steps, a dedicated account manager and posts you approve before they go live.
1

Discovery call

What you sell, who buys it and what a good customer is worth.

Day 1
2

Audit & plan

Profiles, competitors and target buyers. Scope agreed.

Week 1
3

Profiles first

Company page and founder profiles updated before anything else.

Week 1–2
4

Start posting

Founder interview, then the first posts sent for your approval.

Week 2
5

Outreach & ads

Added if they’re in your plan, starting small.

Week 3+
6

Report monthly

Reach, conversations, leads and meetings, and the plan for next month.

Monthly
Reporting

LinkedIn reports that go from likes to leads and meetings

You see what we posted, who we talked to, and which leads turned into meetings.
  • Reach and engagement for company and founder posts
  • Follower growth, with followers’ job titles and industries
  • Outreach: messages drafted, sent, accepted and replied
  • Ad leads, cost per lead and lead quality
  • Meetings booked and attended, and pipeline value when you share CRM data
  • Monthly report and call with your account manager

How we count: a lead is a form or an interested reply. A qualified lead matches the buyer-fit rules we agree with you. A meeting is booked, then attended. Pipeline and revenue come from your CRM, so we report them when your team shares that data. Organic and ad results are shown separately.

The tools behind your reports
LinkedIn AnalyticsLinkedIn Campaign ManagerGoogle Analytics
Your LinkedIn report
October
Impressions62k▲ 48% vs. last month
Warm replies23▲ 9
Ad leads37▲ 12
Meetings booked14▲ 5
Oct 3Founder post on trade show buyers: best post this monthDone
Sep 27Lead Gen Form connected to the CRMDone
Sep 18Target list updated: 420 retail buyersDone
Illustrative example, not client data
Compare your options

LinkedIn marketing agency, in-house hire or lead generation agency?

Each option can work. Here’s how they compare for a B2B commerce brand.
What mattersWeb Ecommerce ProsIn-house hireLead generation agency
FocusB2B commerce brandsDepends on the hireOften any B2B business
Founder postsWritten in their voice, from monthly interviewsDepends on their writingSometimes
OutreachResearched and drafted by us, sent from your own accountsDepends on timeOften automated at volume
LinkedIn AdsLead Gen Forms, retargeting and trackingUsually a separate skillSometimes
Website & ecommerceOur developers fix landing pages and trackingUsually needs a developerRarely
Other channelsGoogle Ads, Meta ads and SEO, same teamUsually a separate hireOften LinkedIn only
ReportingConversations, leads and meetingsVariesOften requests sent
Holidays & sick daysA team covers for each otherNeeds a backup planVaries
Ways to work with us

LinkedIn marketing packages

Pick one or combine them. Every package is custom-quoted after a free LinkedIn audit.
Start here

LinkedIn Posting

Company page and founder posts, managed every month.

  • Monthly content plan
  • Company page posts
  • Founder or executive posts
  • Profile and page optimization
  • You approve every post
  • Dedicated account manager
  • Monthly report
Book a Call

LinkedIn Outreach Support

Research and drafting, sent by your team from their own accounts.

  • Target buyer list agreed with you
  • Comment ideas for buyers’ posts
  • Connection requests and messages drafted
  • Follow-ups suggested and tracked
  • Outreach results in your report
Get a Quote

LinkedIn Ads

Ads only, or added to any plan.

  • Sponsored Content and Lead Gen Forms
  • Retargeting and account targeting
  • Insight Tag and CRM connection
  • Lead quality checked monthly
  • Google or Meta ads on request
Get a Quote
Your quote specifies: how many profiles we write for and how many posts per month; how many buyers we research and messages we draft; revision rounds and approval deadlines; what happens if interviews or approvals are delayed; and, if included, what ad management and landing pages cover. We control the work we deliver; replies depend on your prospects. Ad budgets are paid directly to LinkedIn.
Is this a fit?

Who our LinkedIn marketing services are for

A great fit if you…

  • Sell to other businesses: retailers, distributors or companies
  • Have customers worth a lot over time, like wholesale accounts
  • Have a founder or team willing to share 30 minutes a month and send the messages we draft
  • Can follow up quickly when a buyer replies or fills in a form
  • Want LinkedIn to bring conversations and meetings, not just likes

Probably not a fit if you…

  • Sell only to shoppers (see our social media management or Facebook ads)
  • Want thousands of automated messages a week
  • Want a guaranteed number of leads or meetings
  • Have no one to follow up with interested buyers
  • Sell only on Amazon (see our Amazon services)
FAQ

Questions B2B brands ask about LinkedIn marketing

The same questions people ask ChatGPT and Google before they hire a LinkedIn marketing agency, answered by our team.

About LinkedIn marketing

A LinkedIn marketing agency manages your company page and founder profiles, writes posts, starts conversations with the right buyers, and runs LinkedIn ads. For B2B brands, the goal is qualified conversations and meetings, not just likes.

For brands that sell to other businesses, like wholesalers, brands selling to retailers and ecommerce software companies, often yes. For brands selling only to shoppers, Facebook, Instagram and TikTok usually work better; see our social media management services.

Both. Many buyers engage more with posts from real people than with company pages, so founder posts are often worth testing. The company page gives buyers a place to check you out.

Profile and page improvements help right away. Posting and outreach usually take a few months to build trust and bring regular conversations. Ads can bring leads sooner.

Let’s turn LinkedIn into a source of buyers

Ready for LinkedIn conversations that lead to deals?

Talk to a LinkedIn specialist about your business. No pressure, no long sales pitch.

Or call 888-711-2347

Contact us