AI-FIRSTLinkedIn Marketing

LinkedIn Marketing Agency for B2B Ecommerce That Want Better Leads

Getting potential customers to notice you is tough. Giving them a reason to pick your business over the competition is even tougher.

We help B2B businesses, from wholesalers and retail suppliers to B2B ecommerce stores and ecommerce software companies, connect with the right people on LinkedIn. From writing posts and managing your company page to engaging with potential customers and running LinkedIn ads, we help you get noticed and open the door to more business.

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We managePostingEngagementLinkedIn Ads
20+ years in ecommerce
LinkedInStride Wholesale · posting, outreach & ads
Pipeline This month
Profile views1,240
Conversations86
Meetings booked14
Workstreams Result
  • Company pageWeekly+212
  • Founder postsWeekly48K views
  • LinkedIn AdsActive37 leads
Impressions / month
9k9k
Qualified leads
66
Meetings booked
22
Illustrative example company, not client dataAuto-plays · hover to pause
Free LinkedIn audit

Get your LinkedIn presence audited for free

Tell us what you sell and who you sell to. A LinkedIn specialist emails you for your company page and founder profile links, looks over what anyone can see publicly, and sends a short report within 3–5 business days. We don’t need access to any account.

  • A review of your company page and founder profiles
  • Your recent posts and which ones get a response
  • Where your customers are on LinkedIn and how to reach them
  • What your competitors are posting
  • Small fixes you can make this month
Request your free audit

No obligation. We never share your data.

Common LinkedIn problems

Why LinkedIn isn’t sending you customers yet

A lot of B2B brands post when someone remembers, try a few ads, then quit. Here are the usual causes, and each one has a fix.

A company page with no audience

Company pages reach only a slice of their followers. On LinkedIn, people get far more reach than logos do.

Avg. impressions per post: 140

A founder who stays quiet

Customers want to know who they’re dealing with. A founder profile with no posts is a lost chance to earn trust.

Founder’s last post: 8 months ago

Outreach that reads like spam

Copy-paste connection requests and pushy first messages get ignored, and they can get an account restricted.

Acceptance rate: 9%

Ads shown to the wrong people

When the targeting doesn’t match who really buys from you, an expensive budget goes on clicks that don’t bring the right leads.

Cost per qualified lead: $420

Leads nobody follows up

Form leads pile up in a spreadsheet with no one calling back, so the ad money is wasted.

Leads followed up: 3 of 29

Counting likes instead of meetings

Likes and follower counts look good in a report. They can’t tell you whether LinkedIn is producing meetings or deals.

Meetings from LinkedIn: unknown
Get a free LinkedIn audit
20+

Years spent building and growing online stores

10+

Ecommerce platforms we build on and market for

5.0

Average rating from 226 client reviews

600+

Online businesses we’ve worked with

What we do on LinkedIn

Our LinkedIn marketing services in three parts

Hire us for one part or all three. Posts earn trust, outreach opens conversations, and ads put you in front of people at the companies and job titles you pick.

Posting

Core

Posts for your company page, plus posts for founders and executives written in their own voice.

  • A monthly content plan
  • We write and design the posts
  • Posts for founder and executive profiles
  • A company page that stays up to date
  • Nothing goes live without your approval
The usual place to start.

Outreach support

Optional

We find the right people and write personal messages. Your team sends them from their own accounts.

  • A target list we agree with you
  • Comment ideas for posts by customers and partners
  • Personal connection requests and messages written for you
  • Follow-ups suggested and tracked
You send them, so the account stays in your hands.

LinkedIn Ads

Optional

Ads aimed by company, industry and job title. You can hire us for these alone.

  • Sponsored Content and Lead Gen Forms
  • Retargeting for website visitors
  • Insight Tag and conversion tracking
  • We manage budgets and run tests
You pay LinkedIn for the ad spend.
B2B LinkedIn marketing

Why LinkedIn suits B2B commerce brands

Store owners, purchasing managers and partners are on LinkedIn during their workday, and you can reach them by company, industry and job title.
Wholesalers & distributorsBrands selling to retailersB2B ecommerce storesEcommerce software & appsManufacturersFounder-led brands

Do you sell to shoppers instead of businesses? Take a look at our social media management services covering Facebook, Instagram and TikTok.

LinkedIn setup check
6 of 6

Stride Wholesale · company page, founder profile, ads

  • Company page complete
  • Founder profile updated
  • Target buyer list: 420 accounts
  • Insight Tag on website
  • Lead Gen Form connected to CRM
  • Weekly posting schedule
What we changed
UpdatedFounder headline and featured section
AddedRetailer case study post
LinkedLead Gen Form to HubSpot
Illustrative example, not client data
Posting

Company page management and founder posts that earn trust

People tend to trust other people before they trust a logo. We offer LinkedIn ghostwriting for founders and executives, written in their own voice, and we keep your company page active and worth following.
  • Founder and executive posts, written from a short interview each month
  • Company page posts covering news, customer stories, products and hiring
  • Carousels and image posts designed to match your brand
  • We run the company page through an admin role you assign
  • Founders publish their own posts, or we schedule them with permission
  • You sign off on opinions, customer claims and anything confidential

One interview, two posts. Maya mentioned what retailers asked at a trade show. We turned that into a founder post about those questions and a company post announcing the new retailer program.

Book a Call
This week’s posts
2 of 4 approved
  • MonNew retailer program: 48-hour shippingCompany pageApproved
  • Tue“What buyers asked us at the trade show”FounderEdit requested
  • Thu“Why we said no to a big retailer”FounderApproved
  • FriCustomer story: Peak OutfittersCompany pageWaiting for you
Maya’s note: “Add the photo from the booth.” · Our reply: Done, ready for review.
Illustrative example, not client data
Outreach support

Real conversations with the right customers, no bots involved

LinkedIn doesn’t allow account sharing or automation tools that break its rules. So we handle the research and writing, and your founder or sales team sends each message from their own account. That keeps it personal and keeps the account in your hands.
1
Agree on who to reach

We settle on industries, company sizes and job titles, along with any accounts you already want to win.

2
Get noticed with comments

We suggest useful comments on their posts, so your name rings a bell before you send a request.

3
Draft personal requests

We write short connection requests and messages for your team to send. The first message never pitches.

4
Follow up on replies

We suggest replies and follow-ups and track every conversation. Whether someone answers is up to them.

Conversations
1 meeting
Drafted by us · sent by MayaHi Jordan, saw your post on stocking smaller brands. We sell trail gear to independent outfitters. Would be good to connect.
Accepted
Jordan · Peak OutfittersThanks Maya. We’re planning spring orders now. Do you have a wholesale catalog?
Warm reply
Follow-up suggested · sent by MayaHere’s the catalog. Would a 15-minute call on Thursday work?
Meeting booked
Illustrative example, not client data

What we do

  • Research the people and companies you want to reach
  • Write personal requests, messages and comment ideas
  • Suggest follow-ups and track each conversation
  • Report what went out and what came back

What we don’t do

  • Log in to your personal LinkedIn account
  • Use bots or any tool that breaks LinkedIn’s rules
  • Buy email lists or send mass messages
  • Promise specific numbers of replies, leads or meetings
LinkedIn Ads

LinkedIn ads management for B2B lead generation

Expect to pay more per click on LinkedIn than on most platforms. In return you can target by company, industry and job title (an audience needs at least 300 members). We run these as a LinkedIn ads agency, and they pay off most when one new customer is worth a lot, like a wholesale account.

Sponsored Content

Image, video, carousel and document ads that appear in the LinkedIn feed.

Lead Gen Forms

Forms that pre-fill from the person’s LinkedIn profile, which makes them quicker to complete.

Thought Leader Ads

We promote eligible posts from your founder or team, with their permission. These build trust and aren’t a lead form.

Retargeting

Ads for people who have visited your website or watched your videos.

Company list targeting

Ads shown to people at the companies on your list, wherever LinkedIn can match them.

Insight Tag & tracking

Website conversions tracked, and leads sent on to your CRM.

Start with the offerWe pick the offer to suit the customer. That could be a wholesale catalog, a sample request, a wholesale application, a retailer case study or a call.
Lead quality over volumeA completed form doesn’t make a qualified lead. We check each lead against fit rules we agree with you, and we begin with small tests.
Landing pages and follow-upOur developers build landing pages, quoted separately. You pay LinkedIn directly for the ad budget.
Ask about LinkedIn ads
Service overview

LinkedIn marketing services for B2B brands

The full range of work behind a LinkedIn presence that brings in customers, from profiles and posts to outreach and ads.

LinkedIn audit

We review your company page, founder profiles, posts, competitors and ads, then tell you what to tackle first.

LinkedIn profile optimization

We rewrite founder and team profiles so customers can see why they should talk to you.

LinkedIn company page management

Posts, updates and page details kept up to date.

Founder ghostwriting

Posts for founders and executives in their own voice, built from a short interview each month.

Content plan

A monthly plan covering topics, customer stories and announcements.

Engagement support

Comment ideas for posts by customers and partners, plus replies on your company page.

Optional

Outreach support

We research prospects and draft messages, and your team sends them.

Optional

LinkedIn ads management

Sponsored Content, Lead Gen Forms, Thought Leader Ads and retargeting, run for you.

Optional

Insight Tag and CRM connection

We track conversions and send leads to your CRM.

With ads

Approval before posting

Every post reaches you before it goes live.

Included

Dedicated account manager

A named contact who knows your business and answers your questions.

Included

Monthly reporting

Reach, followers, outreach, leads and meetings, plus what we plan to do next.

Included
Get My Free LinkedIn AuditBook a Call
More ways to reach buyers

Pair LinkedIn with Google and Meta ads

LinkedIn puts you in front of business customers. Google catches people already searching for what you sell, and Meta brings them back while they scroll.

Google Ads

Search and Performance Max ads that reach people already looking for suppliers like you.

We’re a Google PartnerSee our Google Ads management →

Facebook & Instagram Ads

Retargeting ads that keep your brand visible to website visitors and leads.

Facebook and InstagramSee our Facebook ads management services →
Case studies

Results we’ve delivered for online businesses

Results from our wider marketing work for real businesses, including SEO and AI search. See what our team can do for your brand.
View all case studies
E-bike and bike finance platform, Australia
Ecommerce SEOAI Search (AIO)Local SEO

E-bike and bike finance platform, Australia

SEO, AI search and local SEO for an online bike and e-bike finance platform. Over 34 months: 97% of keywords on Google’s page one and 1,259 conversions a month.

Read the case study
Adventure and eco-tourism business, New Zealand
Ecommerce SEOContent Marketing

Adventure and eco-tourism business, New Zealand

SEO for a New Zealand adventure and eco-tourism business. In six months: organic traffic up 121% and conversions more than doubled to 1,931 a month.

Read the case study
Workplace vending provider, Australia
Local SEOEcommerce SEOAI Search (AIO)

Workplace vending provider, Australia

SEO, AI search and local SEO for a national workplace vending provider. In 20 months: 50 keywords on Google’s page one and 79% presence in Google’s AI Overviews.

Read the case study
Client reviews

What clients say about working with us

Real reviews from real clients.
Read all reviews

Web commerce pros created a really lovely design for our website. They also changed the layout for our images and updated/resized images so that the site is overall much more attractive. We have been receiving a lot of positive feedback from customers on the ease of use and the overall look of our site. In addition, we are very grateful to Roy for coming up with a creative solution for allowing customers to easily create their own quotes, which has been very helpful to both our operations and our customers.

Anna Flanguagelizard.com
Design & custom features

Webecommercepros are great web developers and good people. They moved our 1,000+ page website from our old platform to BigCommerce and did it fast and efficiently. They created all of our new artwork, 301 redirects, converted all of our products and more in record time at a very reasonable cost. We use them for all of our ongoing work like increasing load speed, updating our theme and shopping cart and site changes that we ask for. Highly recommend!

Cary Cliffordhubcapmike.com
BigCommerce migration

The best eCommerce agency I have ever worked with. They have been helping me for 4 years with my online business on Amazon and with my WordPress website. Highly recommended if you are looking for a professional team who you can use in long run.

Hamid Janruvanti.com
Amazon & WordPress

Want LinkedIn to bring you customers and meetings?

A free audit of your company page and founder profiles, with no obligation.

Get My Free LinkedIn AuditBook a Call
How it works

Our LinkedIn marketing process in six steps

Every step is laid out, one account manager stays with you, and you see posts before they go live.
1

Discovery call

We ask what you sell, who buys it and what a good customer is worth.

Day 1
2

Audit & plan

We look at profiles, competitors and target customers, then agree the scope.

Week 1
3

Profiles first

We update the company page and founder profiles before anything else.

Week 1–2
4

Start posting

We interview the founder, then send the first posts for your approval.

Week 2
5

Outreach & ads

These come in if they’re part of your plan, and we start small.

Week 3+
6

Report monthly

You get reach, conversations, leads and meetings, along with next month’s plan.

Monthly
Book a discovery call to start with step 1
Reporting

LinkedIn reports that follow likes through to leads and meetings

You can see what we posted, who was contacted and which leads became meetings.
  • Reach and engagement on company and founder posts
  • Follower growth, including their job titles and industries
  • Outreach, covering messages drafted, sent, accepted and answered
  • Leads from ads, cost per lead and lead quality
  • Meetings booked and attended, plus pipeline value if you share CRM data
  • A monthly report and call with your account manager

How we count. A lead is a form fill or an interested reply. A qualified lead fits the criteria we agree with you. A meeting counts once it’s booked and attended. Pipeline and revenue come from your CRM, so we report them only when your team shares that data. Organic and ad results are kept separate.

The tools behind your reports
LinkedIn AnalyticsLinkedIn Campaign ManagerGoogle Analytics
Your LinkedIn report
October
Impressions62k▲ 48% vs. last month
Warm replies23▲ 9
Ad leads37▲ 12
Meetings booked14▲ 5
Oct 3Founder post on trade show buyers: best post this monthDone
Sep 27Lead Gen Form connected to the CRMDone
Sep 18Target list updated: 420 retail buyersDone
Illustrative example, not client data
Compare your options

LinkedIn marketing agency, in-house hire or lead generation agency?

Any of the three can work. Here’s how they stack up for a B2B commerce brand.
Web Ecommerce ProsIn-house hireLead generation agency
FocusB2B commerce brandsDepends on the hireOften any B2B business
Founder postsIn their own voice, from a monthly interviewDepends on their writingSometimes
OutreachWe research and draft, you send from your own accountsDepends on timeOften automated at volume
LinkedIn AdsLead Gen Forms, retargeting and trackingUsually a separate skillSometimes
Website & ecommerceOur developers handle landing pages and trackingUsually needs a developerRarely
Other channelsGoogle Ads, Meta ads and SEO, same teamUsually a separate hireOften LinkedIn only
ReportingConversations, leads and meetingsVariesOften requests sent
Holidays & sick daysOur team covers absencesNeeds a backup planVaries
Ways to work with us

LinkedIn marketing packages

Choose one or combine them. We quote each package individually after a free LinkedIn audit.
Start here

LinkedIn posting

Company page and founder posts, handled for you every month.

  • A monthly content plan
  • Company page posts
  • Founder or executive posts
  • Profile and page optimization
  • Your approval on every post
  • A dedicated account manager
  • A monthly report
Book a Call

LinkedIn outreach support

We research and draft, and your team sends from their own accounts.

  • A target list we agree with you
  • Comment ideas for customers’ posts
  • Connection requests and messages written for you
  • Follow-ups suggested and tracked
  • Outreach results included in your report
Get a Quote

LinkedIn Ads

Ads on their own, or added to any plan.

  • Sponsored Content and Lead Gen Forms
  • Retargeting and company list targeting
  • Insight Tag and a CRM connection
  • Monthly lead quality checks
  • Google or Meta ads on request
Get a Quote
What your quote spells out. How many profiles we write for and how many posts a month; how many people we research and messages we draft; revision rounds and approval deadlines; what happens when interviews or approvals run late; and, if included, what ad management and landing pages cover. We control the work we deliver, and replies depend on your prospects. You pay LinkedIn directly for ad budgets.
Is this a fit?

Who our LinkedIn marketing services are for

A good fit if you…

  • Sell to other businesses, such as retailers, distributors or companies
  • Have customers who are worth a lot over time, like wholesale accounts
  • Have a founder or team who can spare 30 minutes a month and will send the messages we draft
  • Can follow up quickly when someone replies or fills in a form
  • Want LinkedIn to lead to conversations and meetings

Probably not a fit if you…

  • Sell only to consumers (see our social media management or Facebook ads)
  • Want thousands of automated messages a week
  • Want a guaranteed number of leads or meetings
  • Have nobody to follow up with interested prospects
  • Sell only on Amazon (see our Amazon services)
FAQ

Questions B2B brands ask about LinkedIn marketing

The same questions people ask ChatGPT and Google before they hire a LinkedIn marketing agency, answered by our team.

About LinkedIn marketing

A B2B LinkedIn marketing agency runs your company page and founder profiles, writes your posts, helps start conversations with the right people, and manages LinkedIn ads. The aim is qualified conversations and meetings.

Often yes, if you sell to other businesses, such as wholesalers, brands selling to retailers and ecommerce software companies. If you sell only to shoppers, Facebook, Instagram and TikTok usually work better, and our social media management services can help there.

You need both. Posts from real people tend to get more attention than company page posts, so founder posts are worth testing. The company page is where customers go to check you out.

Posting and outreach usually take a few months to build trust and bring regular conversations. Profile and page fixes help right away, and ads can bring leads sooner.

Let’s turn LinkedIn into a source of buyers

Want LinkedIn conversations that lead to deals?

Talk to a LinkedIn specialist about your business. We’ll answer your questions and skip the sales pitch.

Book a CallGet My Free LinkedIn Audit

Or call 888-711-2347

Contact us

Book a CallFree LinkedIn Audit