Web commerce pros created a really lovely design for our website. They also changed the layout for our images and updated/resized images so that the site is overall much more attractive. We have been receiving a lot of positive feedback from customers on the ease of use and the overall look of our site. In addition, we are very grateful to Roy for coming up with a creative solution for allowing customers to easily create their own quotes, which has been very helpful to both our operations and our customers.
Get your free LinkedIn audit
Tell us about your business and who you sell to. A LinkedIn specialist will email you to ask for your company page and founder profile links, review what’s public, and send a short report within 3–5 business days. No account access needed.
- Company page and founder profiles reviewed
- Recent posts and what gets engagement
- Who your buyers are on LinkedIn, and how to reach them
- Competitors’ LinkedIn activity
- Quick wins you can use this month
Why LinkedIn isn’t bringing you buyers yet
A company page nobody sees
Company page posts reach a small share of followers. Most LinkedIn reach comes from people, not logos.
Avg. impressions per post: 140Founders who never post
Buyers want to know who they’re dealing with. A silent founder profile is a missed chance to build trust.
Founder’s last post: 8 months agoSpammy outreach
Copy-paste connection requests and pitch-slap messages get ignored, and can get an account restricted.
Acceptance rate: 9%Ads to the wrong audience
Targeting that doesn’t match your real buyers spends an expensive budget without bringing the right leads.
Cost per qualified lead: $420Leads that go nowhere
Form leads sit in a spreadsheet with no follow-up, so the budget is wasted.
Leads followed up: 3 of 29Measuring likes, not pipeline
Likes and followers look nice, but they don’t show whether LinkedIn brings meetings or deals.
Meetings from LinkedIn: unknownYears building and growing online stores
Ecommerce platforms we develop on and market for
Average rating from 224 client reviews
Online businesses we’ve worked with
LinkedIn marketing services in three parts
Posting
CoreCompany page posts, and founder or executive posts written in their voice.
- Monthly content plan
- Posts written and designed for you
- Founder and executive profiles
- Company page kept current
- You approve every post
Outreach support
OptionalWe research buyers and draft personal messages. Your team sends them from their own accounts.
- Target buyer list agreed with you
- Comment ideas for buyers’ and partners’ posts
- Personal connection requests and messages drafted
- Follow-ups suggested and tracked
LinkedIn Ads
OptionalAds targeted by company, industry and job title. Available on their own.
- Sponsored Content and Lead Gen Forms
- Retargeting website visitors
- Insight Tag and conversion tracking
- Budgets and tests managed
Why LinkedIn works for B2B commerce brands
Selling to shoppers, not businesses? See our social media management services for Facebook, Instagram and TikTok.
Stride Wholesale · company page, founder profile, ads
- Company page complete
- Founder profile updated
- Target buyer list: 420 accounts
- Insight Tag on website
- Lead Gen Form connected to CRM
- Weekly posting schedule
Company page and founder posts that build trust
- Founder and executive posts, written from short monthly interviews
- Company page posts: news, customer stories, products and hiring
- Carousels and image posts designed for your brand
- Company page managed through an admin role you assign
- Founder posts published by the founder, or scheduled with their permission
- You approve opinions, customer claims and anything confidential
From one interview: Maya mentioned what buyers asked at a trade show. That became a founder post about retailer questions, and a company post announcing the new retailer program.
- MonNew retailer program: 48-hour shippingCompany pageApproved
- Tue“What buyers asked us at the trade show”FounderEdit requested
- Thu“Why we said no to a big retailer”FounderApproved
- FriCustomer story: Peak OutfittersCompany pageWaiting for you
Real conversations with the right buyers, without bots
Industries, company sizes and job titles, plus accounts you already want to win.
We suggest thoughtful comments on their posts, so your name is familiar before you reach out.
We write short, personal connection requests and messages for your team to send. No pitch in the first message.
We suggest replies and follow-ups and keep track of each conversation. Prospects decide whether to reply.
What we do
- Research target buyers and companies
- Draft personal requests, messages and comment ideas
- Suggest follow-ups and track conversations
- Report what was sent and what came back
What we don’t do
- Log in to your personal LinkedIn account
- Use bots or tools that break LinkedIn’s rules
- Bought email lists or mass messages
- Promise a set number of replies, leads or meetings
LinkedIn ads management for B2B lead generation
Sponsored Content
Image, video, carousel and document ads in the LinkedIn feed.
Lead Gen Forms
Forms that fill in from the person’s LinkedIn profile, so more people finish them.
Thought Leader Ads
Your founder’s or team’s eligible posts promoted, with their permission. Builds trust; not a lead form.
Retargeting
Ads to people who visited your website or watched your videos.
Company list targeting
Ads shown to people at companies on your list, where LinkedIn can match them.
Insight Tag & tracking
Website conversions tracked, with leads sent to your CRM.
LinkedIn marketing services for B2B brands
LinkedIn Audit
Company page, founder profiles, posts, competitors and ads reviewed, with what to do first.
Profile Optimization
Founder and team profiles rewritten to show buyers why they should talk to you.
Company Page Management
Posts, updates and page details kept current.
Founder Ghostwriting
Founder and executive posts written in their voice, from short monthly interviews.
Content Plan
A monthly plan of topics, customer stories and announcements.
Engagement Support
Comment ideas for buyers’ and partners’ posts, and replies on your company page.
OptionalOutreach Support
Buyer research and drafted messages, sent by your team.
OptionalLinkedIn Ads
Sponsored Content, Lead Gen Forms, Thought Leader Ads and retargeting.
OptionalInsight Tag & CRM Connection
Conversions tracked and leads sent to your CRM.
With adsApproval Before Posting
You see every post before it goes live.
IncludedDedicated Account Manager
One named person who knows your business and answers your questions.
IncludedMonthly Reporting
Reach, followers, outreach, leads and meetings, with what we’ll do next.
IncludedAdd Google and Meta ads to LinkedIn
Google Ads
Search and Performance Max ads for buyers already searching for suppliers like you.
We’re a Google PartnerSee our Google Ads management →Facebook & Instagram Ads
Retargeting ads that keep your brand in front of website visitors and leads.
Facebook and InstagramSee our Facebook ads management services →Results we’ve delivered for online businesses
What clients say about working with us
Webecommercepros are great web developers and good people. They moved our 1,000+ page website from our old platform to BigCommerce and did it fast and efficiently. They created all of our new artwork, 301 redirects, converted all of our products and more in record time at a very reasonable cost. We use them for all of our ongoing work like increasing load speed, updating our theme and shopping cart and site changes that we ask for. Highly recommend!
The best eCommerce agency I have ever worked with. They have been helping me for 4 years with my online business on Amazon and with my WordPress website. Highly recommended if you are looking for a professional team who you can use in long run.
Want LinkedIn to bring you buyers, not just likes?
Get a free LinkedIn audit for your company page and founder profiles. No obligation.
Our LinkedIn marketing process
Discovery call
What you sell, who buys it and what a good customer is worth.
Day 1Audit & plan
Profiles, competitors and target buyers. Scope agreed.
Week 1Profiles first
Company page and founder profiles updated before anything else.
Week 1–2Start posting
Founder interview, then the first posts sent for your approval.
Week 2Outreach & ads
Added if they’re in your plan, starting small.
Week 3+Report monthly
Reach, conversations, leads and meetings, and the plan for next month.
MonthlyLinkedIn reports that go from likes to leads and meetings
- Reach and engagement for company and founder posts
- Follower growth, with followers’ job titles and industries
- Outreach: messages drafted, sent, accepted and replied
- Ad leads, cost per lead and lead quality
- Meetings booked and attended, and pipeline value when you share CRM data
- Monthly report and call with your account manager
How we count: a lead is a form or an interested reply. A qualified lead matches the buyer-fit rules we agree with you. A meeting is booked, then attended. Pipeline and revenue come from your CRM, so we report them when your team shares that data. Organic and ad results are shown separately.
| Oct 3 | Founder post on trade show buyers: best post this month | Done |
| Sep 27 | Lead Gen Form connected to the CRM | Done |
| Sep 18 | Target list updated: 420 retail buyers | Done |
LinkedIn marketing agency, in-house hire or lead generation agency?
| What matters | Web Ecommerce Pros | In-house hire | Lead generation agency |
|---|---|---|---|
| Focus | B2B commerce brands | Depends on the hire | Often any B2B business |
| Founder posts | Written in their voice, from monthly interviews | Depends on their writing | Sometimes |
| Outreach | Researched and drafted by us, sent from your own accounts | Depends on time | Often automated at volume |
| LinkedIn Ads | Lead Gen Forms, retargeting and tracking | Usually a separate skill | Sometimes |
| Website & ecommerce | Our developers fix landing pages and tracking | Usually needs a developer | Rarely |
| Other channels | Google Ads, Meta ads and SEO, same team | Usually a separate hire | Often LinkedIn only |
| Reporting | Conversations, leads and meetings | Varies | Often requests sent |
| Holidays & sick days | A team covers for each other | Needs a backup plan | Varies |
LinkedIn marketing packages
LinkedIn Posting
Company page and founder posts, managed every month.
- Monthly content plan
- Company page posts
- Founder or executive posts
- Profile and page optimization
- You approve every post
- Dedicated account manager
- Monthly report
LinkedIn Outreach Support
Research and drafting, sent by your team from their own accounts.
- Target buyer list agreed with you
- Comment ideas for buyers’ posts
- Connection requests and messages drafted
- Follow-ups suggested and tracked
- Outreach results in your report
Who our LinkedIn marketing services are for
A great fit if you…
- Sell to other businesses: retailers, distributors or companies
- Have customers worth a lot over time, like wholesale accounts
- Have a founder or team willing to share 30 minutes a month and send the messages we draft
- Can follow up quickly when a buyer replies or fills in a form
- Want LinkedIn to bring conversations and meetings, not just likes
Probably not a fit if you…
- Sell only to shoppers (see our social media management or Facebook ads)
- Want thousands of automated messages a week
- Want a guaranteed number of leads or meetings
- Have no one to follow up with interested buyers
- Sell only on Amazon (see our Amazon services)
Questions B2B brands ask about LinkedIn marketing
About LinkedIn marketing
A LinkedIn marketing agency manages your company page and founder profiles, writes posts, starts conversations with the right buyers, and runs LinkedIn ads. For B2B brands, the goal is qualified conversations and meetings, not just likes.
For brands that sell to other businesses, like wholesalers, brands selling to retailers and ecommerce software companies, often yes. For brands selling only to shoppers, Facebook, Instagram and TikTok usually work better; see our social media management services.
Both. Many buyers engage more with posts from real people than with company pages, so founder posts are often worth testing. The company page gives buyers a place to check you out.
Profile and page improvements help right away. Posting and outreach usually take a few months to build trust and bring regular conversations. Ads can bring leads sooner.
Posting & outreach
Yes. We interview founders and executives for about 30 minutes a month and turn their ideas into posts in their own voice. They approve every post, including opinions, customer claims and anything confidential.
No. LinkedIn doesn’t allow sharing personal accounts, so we never log in as you. We research buyers and draft personal messages and comment ideas; your founder or sales team sends them. We don’t use automation tools that break LinkedIn’s rules.
Your team, because the conversation is in their account. We suggest replies and follow-ups and keep track of each conversation.
It depends on your package. We agree on the number of posts and outreach conversations before we start, and it’s written in your quote.
LinkedIn Ads
LinkedIn ads usually cost more per click than other platforms, because you can target by company and job title. They’re worth it when one new customer is worth a lot. We suggest a starting budget after the free audit. Your ad budget is paid directly to LinkedIn.
Forms inside LinkedIn ads that fill in from the person’s profile, so they don’t have to visit your website. More people complete them, and we connect the leads to your CRM.
Yes. We can run LinkedIn ads on their own, or alongside posting and outreach.
Yes. We can upload a list of companies you want to win and target job titles inside them. LinkedIn matches what it can, and each audience needs at least 300 members.
Working with us
You do. You give us access, and you keep full ownership of your page, profiles, ad account and data.
No. We manage your company page through an admin role you assign. Founder posts are sent ready to publish, or scheduled through an approved tool with the founder’s permission.
Yes. One named account manager knows your business, plans content with you and answers your questions.
Every package is custom-quoted after a free LinkedIn audit, based on posting, outreach and ads.
Ready for LinkedIn conversations that lead to deals?
Talk to a LinkedIn specialist about your business. No pressure, no long sales pitch.
Or call 888-711-2347
