AI-FIRSTShopify SEO Specialists

Shopify SEO Services That Turn Your Catalog Into Organic Sales

We help the right collection and product pages rank for the searches your buyers use, so more of them find and buy from your store. Our Shopify developers make the changes inside your theme, and we get your products ready for Google Shopping, the Shop app and ChatGPT too.

Get My Free Shopify SEO Audit Book a Call

Want a tailored plan? Request an SEO inquiry

or call 888-711-2347

20+ years in ecommerce
Shopify PartnerGet found onGoogleShop appChatGPT
Shopify store SEO scanstridesupply.myshopify.com
41SEO health
6 Shopify issues6 issues fixed
  • Product links
    1,240 links via /collections/…/products/Links point to main product URLs
    IssueFixed
  • App bloat & speed
    19 apps · mobile LCP 4.8s12 apps · mobile LCP 2.1s
    IssueFixed
  • Collection pages
    No intro copy, generic titlesUnique titles, copy and FAQs
    IssueFixed
  • Product schema
    Missing price, reviews and GTINFull Product + Review markup
    IssueFixed
  • Image alt text
    2,310 images without alt textAlt text written at scale
    IssueFixed
  • Google & AI channels
    Feed errors, products disapprovedFeed approved, synced daily
    IssueFixed
Mobile speed score
3434
Collections on page 1
44
Organic revenue / month
$8.4k$8.4k
Illustrative example store, not client dataAuto-plays · hover to pause
Is Shopify good for SEO?

Yes. Shopify gives you a strong start. The rest is up to your store.

Shopify handles much of the technical groundwork that other platforms leave to you. But it can’t write your pages, clean up your apps or fix how your theme links products. That’s where Shopify SEO comes in.
Shopify does this well

What you get out of the box

  • Fast, secure hosting with a global CDN and SSL included
  • Sitemaps and robots.txt generated for you
  • Canonical tags on product pages by default
  • Mobile-friendly Online Store 2.0 themes
  • Built-in Google & YouTube channel for Merchant Center
  • Shopify Markets with automatic hreflang for set-up markets
  • Sales channels for the Shop app and eligible AI shopping
Shopify leaves this to you

What we fix and build

  • Keyword research, mapped to the right collections and products
  • Product links that use collection URLs instead of the main product URL
  • Handles, keywords and redirects planned around Shopify’s fixed URL paths
  • Speed issues from heavy themes and the apps that slow your pages
  • Collection pages without copy or a clear keyword
  • Incomplete schema, reviews and product data
  • Markets setup checks, and redirects when URLs change
Free Shopify SEO audit

Get your free Shopify SEO audit

Send us your Shopify store. A Shopify SEO specialist takes a quick snapshot of what’s holding it back and sends you a short report within 1–3 business days. Need the full picture? That’s our Shopify SEO Audit & Roadmap.

  • Product links and theme issues
  • Apps slowing your store down
  • Collection pages that should rank on page 1
  • Merchant Center, Shop app and AI channel readiness
  • Quick wins you can fix this month
Request your free audit

No obligation. We never share your data.

Common Shopify SEO issues

Shopify SEO issues we check in every audit

Shopify is a great platform, but most stores we audit have some of these. Many need changes in the theme code, which is why our developers fix them for you.

Collection-based product links

Many themes link products through collection URLs. Canonical tags help, so we check internal links and what Google actually indexes before changing anything.

/collections/shoes/products/trail-x

Fixed URL structure

Shopify’s /products/ and /collections/ paths can’t be removed, so handles, keywords and redirects need to be planned around them.

/products/ · /collections/ · /pages/

App bloat

Some apps add scripts to every page, and some leave code behind after you uninstall them. We test each app’s real impact.

19 apps · 2.3 MB of scripts

Thin collection pages

Collections target the best keywords, but most are just a product grid with a generic title.

<title>Shoes – Stride Supply</title>

Variant and tag pages

Tag filters and variant URLs can create thousands of near-duplicate pages.

/collections/shoes/red+size-10

Incomplete schema

Many themes miss reviews, GTIN, brand or stock in their product markup.

"aggregateRating": missing

Copied descriptions

Manufacturer text on hundreds of products gives Google no reason to rank your store.

Same text on 40+ other sites

Shopify Markets setup

Shopify adds hreflang for markets that are set up correctly. Wrong domains, duplicate markets or untranslated pages can still split rankings.

en-us · en-ca · en-gb

Migration losses

Moving to Shopify changes your URLs, and without a full redirect map rankings drop fast. A theme redesign needs SEO checks too.

301 redirects: 0 of 3,200
Check which issues your store has
20+

Years building and growing online stores

10+

Ecommerce platforms we develop on, Shopify first

5.0

Average rating from 224 client reviews

600+

Stores optimized

Shopify SEO opportunities

Your Shopify catalog can rank in more places than Google search

Each channel works differently. Search rankings come from your pages, Shopping and the Shop app from your product feed, and AI shopping from catalog data and eligibility. All of them start with clean, complete product data.

Google Search

Rank your collections, products and guides for the searches that bring buyers.

  • Collection and product SEO
  • Schema for rich results
  • Speed and Core Web Vitals

Google Shopping

Free product listings from your Shopify catalog through the Google & YouTube channel and Merchant Center.

  • Feed titles, GTINs and attributes
  • Fix disapprovals
  • Shopping tab, Images and Lens

Shop app

Shopify’s own shopping app helps millions of shoppers find and track products from Shopify stores.

  • Complete product data and images
  • Reviews and store rating
  • Shop Pay ready

ChatGPT & AI shopping

Through Shopify’s Agentic Storefronts, eligible products can be found and bought in ChatGPT, with more AI channels rolling out.

  • Clean, complete catalog data
  • Answers to buyer questions
  • Full program on our AI SEO page

Local “near me” search

Have a shop or showroom? Your products and stock can show in local results, linked to your Business Profile.

  • Local inventory from Shopify POS
  • Business Profile linked
  • More on Local SEO

International markets

Shopify Markets lets you sell in many countries. We check each market is set up so it can rank in its own search results.

  • Domains and hreflang checked
  • Translated titles and pages
  • Market-specific feeds
Official Shopify Partner

Shopify experts who work inside your store

As a Shopify Partner, we request collaborator access from your admin. No shared passwords, and only the permissions SEO work needs. You stay the owner, and you can remove access any time.
  • Collaborator access, never your login
  • Only themes, products, pages and apps: no orders or payments
  • Theme changes tested on a copy before they go live
  • A log of every change we make
  • Shopify development, design and migrations by the same team
Book a Call
Collaborator request
Partner

From Web Ecommerce Pros · Shopify Partner

  • Themes
  • Products
  • Online Store pages & navigation
  • Apps & sales channels
  • Orders & customers
  • Payments & payouts
Change log
Oct 3Product links updated in theme
Sep 27FAQ schema added to 48 collections
Sep 207 unused apps removed, scripts cleaned
Illustrative example, not client data
Service overview

Everything your Shopify store needs to rank

Shopify-specific SEO, done in your theme and admin by Shopify developers and SEO specialists working together.

Shopify SEO Audit

Theme, apps, URLs, collections, products and feed reviewed, with a prioritized roadmap.

Keyword & Collection Mapping

Buyer-intent keyword and competitor research, with each search mapped to one collection, product or guide, so your pages don’t compete.

Theme & Liquid Fixes

Product links, headings, schema and speed fixes made in your theme code.

Collection Page SEO

Unique titles, intro copy, FAQs and internal links for the collections that should rank.

Product Page SEO at Scale

Titles, descriptions, alt text and metafields optimized across your whole catalog.

Speed & App Cleanup

Each app’s impact tested, leftover scripts removed, images and theme code optimized for mobile.

Schema & Reviews

Product, review, breadcrumb and FAQ markup, with your review app connected properly.

Google Shopping & Merchant Center

Your Google & YouTube channel feed optimized, approved and synced.

Included

Shop App & AI Shopping

Catalog data ready for the Shop app and eligible AI shopping channels like ChatGPT.

New

Shopify Blog & Content

Buying guides and blog posts that support your collections, written by specialists.

Shopify Markets SEO

Your Markets setup reviewed, with gaps in domains, translations and hreflang fixed.

SEO-Safe Migration to Shopify

Full redirect maps when you move to Shopify, and SEO checks before any theme redesign.

Our specialty
Get My Free Shopify SEO AuditBook a Call
Every Shopify setup

Shopify SEO for every kind of Shopify store

From a new store on a free theme to Shopify Plus with several markets, we know where each setup needs SEO help.

Online Store 2.0 themes

Dawn and premium themes, customized without breaking updates.

Shopify Plus

Large catalogs, expansion stores and several markets.

Shopify Markets

International stores with country URLs, currencies and languages.

Headless & Hydrogen

Custom storefronts that need SEO built in from the start.

B2B on Shopify

Wholesale catalogs that need to rank without exposing B2B prices.

Shopify POS

Stores with a physical shop that want local inventory in search. Local SEO

Case studies

SEO results we’ve delivered

Real businesses we’ve helped grow organic traffic, leads and AI visibility.
View all case studies
Bike Finance Australia
Ecommerce SEOAI Search (AIO)Local SEO

Bike Finance Australia

SEO, AI search and local SEO for an online bike and e-bike finance platform. Over 34 months: 97% of keywords on Google’s page one and 1,259 conversions a month.

Read the case study
Adventure & Eco-Tourism New Zealand
Ecommerce SEOContent Marketing

Adventure & Eco-Tourism New Zealand

SEO for a New Zealand adventure and eco-tourism business. In six months: organic traffic up 121% and conversions more than doubled to 1,931 a month.

Read the case study
Workplace Vending Australia
Local SEOEcommerce SEOAI Search (AIO)

Workplace Vending Australia

SEO, AI search and local SEO for a national workplace vending provider. In 20 months: 50 keywords on Google’s page one and 79% presence in Google’s AI Overviews.

Read the case study
Client reviews

What store owners say about working with us

Real reviews from real clients.
Read all reviews

Web commerce pros created a really lovely design for our website. They also changed the layout for our images and updated/resized images so that the site is overall much more attractive. We have been receiving a lot of positive feedback from customers on the ease of use and the overall look of our site. In addition, we are very grateful to Roy for coming up with a creative solution for allowing customers to easily create their own quotes, which has been very helpful to both our operations and our customers.

Anna Flanguagelizard.com
Design & custom features

Webecommercepros are great web developers and good people. They moved our 1,000+ page website from our old platform to BigCommerce and did it fast and efficiently. They created all of our new artwork, 301 redirects, converted all of our products and more in record time at a very reasonable cost. We use them for all of our ongoing work like increasing load speed, updating our theme and shopping cart and site changes that we ask for. Highly recommend!

Cary Cliffordhubcapmike.com
BigCommerce migration

The best eCommerce agency I have ever worked with. They have been helping me for 4 years with my online business on Amazon and with my WordPress website. Highly recommended if you are looking for a professional team who you can use in long run.

Hamid Janruvanti.com
Amazon & WordPress

Want results like these?

Find out what’s holding your Shopify store back. Free, with no obligation.

Get My Free Shopify SEO AuditBook a Call
How it works

Our Shopify SEO process

Clear steps, a named point of contact and something shipped every month.
1

Collaborator access

You approve our Shopify Partner request. No passwords shared.

Day 1
2

Shopify audit

Theme, apps, URLs, collections, products, feed and competitors.

Week 1–2
3

Roadmap

Keywords and fixes ranked by demand, competition and business value, agreed with you.

Week 2
4

Fix in your theme

Our developers ship code fixes on a theme copy, then publish.

Month 1+
5

Content & channels

Collections, products, feed, Shop app and AI channel data.

Month 1+
6

Report & refine

Monthly report on non-brand traffic, sales and every change made.

Monthly
Start with step 1: book a discovery call
Compare your options

Shopify SEO agency, SEO app or general agency?

Apps and general agencies can work well. Here’s where a Shopify SEO agency is different.
Web Ecommerce ProsShopify SEO appGeneral SEO agency
Keyword research & prioritiesBy demand, competition and business valueUsually basic suggestionsUsually included
Theme & code fixesMade by our Shopify developersLimited to what the app supportsOften recommendations only
Product links & canonicalsChecked, then fixed in the theme if neededSometimes partly coveredVaries
Speed & appsEach app tested, code optimizedUsually outside its scopeVaries
Collections & contentWritten by SEO specialistsTemplates or AI draftsVaries
Google Shopping feedOptimized and kept approvedSome feed apps cover thisOften left to the ads team
Shop app & AI shoppingCatalog data made readyUsually not coveredUsually not covered
Migrations to ShopifyHandled in-houseNot part of an SEO appOften another vendor
ReportingNon-brand traffic, sales and a change logScores and checklistsVaries

How we measure: we report non-brand organic traffic, rankings for your priority collections and products, and organic orders and revenue where your tracking supports it. Google Shopping and other channels are reported separately. SEO works alongside your ads, email and seasonality, so we show trends and the changes behind them rather than claiming every sale.

Ways to work with us

Pick the Shopify SEO setup that fits your store

Every plan is custom-quoted after a free Shopify SEO audit, based on catalog size, plan and competition.

Shopify SEO Audit & Roadmap

One-time project: a full review of your theme, apps, catalog and channels, with a prioritized plan.

  • Keyword and competitor research
  • Theme, URL and app audit
  • Collection and product review
  • Feed and AI channel readiness
  • Prioritized roadmap + walkthrough call
Get a Quote
Most popular

Shopify SEO Growth

Monthly Shopify SEO with the work done in your store.

  • Everything in the audit
  • Theme fixes by our Shopify developers
  • Collection, product and content optimization
  • Links and digital PR
  • Google Shopping feed management
  • Shop app and AI channel readiness
  • Monthly report + strategy call
Book a Call

Shopify Plus SEO

For Plus stores with large catalogs, several markets or a headless storefront.

  • Everything in Growth
  • Markets and international SEO
  • Headless and Hydrogen support
  • Quarterly strategy session
Get a Quote
FAQ

Questions store owners ask about Shopify SEO

The same questions people ask ChatGPT and Google before they hire a Shopify SEO agency, answered by our team.

About Shopify SEO

Yes. Shopify handles hosting, SSL, sitemaps and many canonical tags for you, and its themes are mobile-friendly. Most ranking problems on Shopify come from how a store is set up: duplicate product links, apps, thin collection pages and missing product data. Those can be fixed.

Keyword research and mapping, a Shopify SEO audit, theme and code fixes, collection and product optimization, speed and app cleanup, schema, Google Shopping feed work, content and links. We also get your catalog ready for the Shop app and AI shopping channels.

Apps are useful for things like alt text and meta tags. What they don’t do is research your keywords, decide which pages to prioritize, write your collection content or take responsibility for theme changes. That’s the work of a Shopify SEO expert or consultant, and we also test whether each app is worth its speed cost.

The goals are the same, but the work is Shopify-specific: Liquid themes, the fixed URL structure, apps, Shopify Markets and Shopify’s own channels. For other platforms, see our Ecommerce SEO services.

Let’s grow your Shopify store

Ready to get your Shopify store found?

Talk to a Shopify SEO expert about your store. No pressure, no long sales pitch.

Book a CallGet My Free Shopify SEO Audit

Or call 888-711-2347

Contact us

Book a CallFree Shopify Audit