AI-FIRSTShopify SEO Specialists

Shopify SEO services for stores that want to be found, on Google and beyond

Your buyers don’t only search on Google anymore. They also look through Google Shopping, the Shop app and ChatGPT.

Web Ecommerce Pros provides Shopify SEO services that help the right collection and product pages rank for the searches your buyers use, and get your products ready for all of those places. Our Shopify developers make the changes inside your theme, so the work gets done instead of handed to you as a list.

Get My Free Shopify SEO Audit Book a Call

Want a plan built for your store? Request an SEO inquiry

or call 888-711-2347

20+ years in ecommerce
Shopify PartnerGet found onGoogleShop appChatGPT
Shopify store SEO scanstridesupply.myshopify.com
41SEO health
6 Shopify issues6 issues fixed
  • Product links
    1,240 links via /collections/…/products/Links point to main product URLs
    IssueFixed
  • App bloat & speed
    19 apps · mobile LCP 4.8s12 apps · mobile LCP 2.1s
    IssueFixed
  • Collection pages
    No intro copy, generic titlesUnique titles, copy and FAQs
    IssueFixed
  • Product schema
    Missing price, reviews and GTINFull Product + Review markup
    IssueFixed
  • Image alt text
    2,310 images without alt textAlt text written at scale
    IssueFixed
  • Google & AI channels
    Feed errors, products disapprovedFeed approved, synced daily
    IssueFixed
Mobile speed score
3434
Collections on page 1
44
Organic revenue / month
$8.4k$8.4k
Illustrative example store, not client dataAuto-plays · hover to pause
Is Shopify good for SEO?

Yes. Shopify gives you a strong start, and your store does the rest.

Shopify takes care of a lot of the technical groundwork that other platforms leave with you. It won’t write your collection pages, trim your apps or change how your theme links to products, though. That part is Shopify SEO.
Shopify does this well

What comes with the platform

  • Fast, secure hosting with a global CDN and SSL built in
  • Sitemaps and a robots.txt file created automatically
  • Canonical tags on product pages from the start
  • Online Store 2.0 themes that work well on mobile
  • Built-in Google & YouTube channel for Merchant Center
  • Shopify Markets, with hreflang added for markets you have set up
  • Sales channels for the Shop app and eligible AI shopping
Shopify leaves this to you

What we fix and build for you

  • Keyword research, matched to the right collections and products
  • Product links that go through collection URLs instead of the main product URL
  • Handles, keywords and redirects planned around Shopify’s fixed URL paths
  • Slow pages caused by heavy themes and apps
  • Collection pages with no copy and no clear keyword
  • Missing schema, reviews and product data
  • Markets setup checks, plus redirects when URLs change
Free Shopify SEO audit

Request your free Shopify SEO audit

Send us your store address. A Shopify SEO specialist takes a quick look at what is holding it back and emails you a short report within 1–3 business days. If you want the full picture, that is our Shopify SEO Audit & Roadmap.

  • Product links and theme problems
  • Apps that drag your store down
  • Collection pages that deserve page 1
  • Merchant Center, Shop app and AI channel readiness
  • Small fixes you can make this month
Request your free audit

No obligation. We never share your data.

Common Shopify SEO issues

The Shopify SEO checklist behind every audit

Shopify is a good platform, and still most stores we audit have a few of these. Many sit in the theme code, so our developers make the fixes themselves.

Collection-based product links

A lot of themes send shoppers to products through collection URLs. Canonical tags soften the damage, so we look at your internal links and what Google has indexed before touching anything.

/collections/shoes/products/trail-x

Fixed URL structure

You can’t remove Shopify’s /products/ and /collections/ paths, so your handles, keywords and redirects have to be planned around them.

/products/ · /collections/ · /pages/

App bloat

Some apps load scripts on every page, and a few leave code behind after you delete them. We test what each one really costs you.

19 apps · 2.3 MB of scripts

Thin collection pages

Collections are where your best keywords live, yet most are a product grid under a generic title.

<title>Shoes – Stride Supply</title>

Variant and tag pages

Tag filters and variant URLs can quietly spin up thousands of near-duplicate pages.

/collections/shoes/red+size-10

Incomplete schema

Plenty of themes leave reviews, GTIN, brand or stock out of their product markup.

"aggregateRating": missing

Copied descriptions

Manufacturer text pasted on hundreds of products gives Google no reason to rank your store.

Same text on 40+ other sites

Shopify Markets setup

Shopify adds hreflang for markets that are set up correctly. A wrong domain, a duplicate market or an untranslated page can still split your rankings.

en-us · en-ca · en-gb

Migration losses

Moving to Shopify changes your URLs, and without a full redirect map your rankings can fall quickly. A theme redesign deserves an SEO check too.

301 redirects: 0 of 3,200
See which issues your store has
20+

Years of building and growing online stores

10+

Ecommerce platforms we build on, with Shopify first

5.0

Average rating from 226 client reviews

600+

Stores optimized

Shopify SEO opportunities

Your Shopify catalog can be found in more places than Google search

Each channel runs on something different. Search rankings come from your pages, Shopping and the Shop app come from your product feed, and AI shopping comes from catalog data and eligibility. Clean, complete product data feeds all of them.

Google Search

Get your collections, products and guides ranking for the searches that bring in buyers.

  • Collection and product SEO
  • Schema for rich results
  • Speed and Core Web Vitals

Google Shopping

Free product listings pulled from your Shopify catalog through the Google & YouTube channel and Merchant Center.

  • Feed titles, GTINs and attributes
  • Fix disapprovals
  • Shopping tab, Images and Lens

Shop app

Shopify’s own shopping app, where millions of shoppers find and track products from Shopify stores.

  • Complete product data and images
  • Reviews and store rating
  • Shop Pay ready

ChatGPT & AI shopping

With Shopify’s Agentic Storefronts, eligible products can be found and bought in ChatGPT, and more AI channels are on the way.

  • Clean, complete catalog data
  • Answers to customer questions
  • Full program on our AI SEO page

Local “near me” search

Got a shop or showroom? Your products and stock can appear in local results, tied to your Business Profile.

  • Local inventory from Shopify POS
  • Business Profile linked
  • More on Local SEO

International markets

Shopify Markets lets you sell in many countries. We check that each market is set up to rank in its own search results.

  • Domains and hreflang checked
  • Translated titles and pages
  • Market-specific feeds
Official Shopify Partner

Shopify SEO experts who work inside your store

As a Shopify Partner, we ask for collaborator access from your admin. You never share a password, and we ask only for the permissions SEO work needs. The store stays yours, and you can take our access away whenever you like.
  • Collaborator access, never your login
  • Themes, products, pages and apps only, with no access to orders or payments
  • Theme changes tested on a copy before they go live
  • A log of every change we make
  • Shopify development, design and migrations by the same team
Book a Call
Collaborator request
Partner

From Web Ecommerce Pros · Shopify Partner

  • Themes
  • Products
  • Online Store pages & navigation
  • Apps & sales channels
  • Orders & customers
  • Payments & payouts
Change log
Oct 3Product links updated in theme
Sep 27FAQ schema added to 48 collections
Sep 207 unused apps removed, scripts cleaned
Illustrative example, not client data
Service overview

What your Shopify store needs to rank

Shopify SEO done inside your theme and admin, by Shopify developers and SEO specialists on the same team.

Shopify SEO audit

We review your theme, apps, URLs, collections, products and feed, then give you a roadmap in priority order.

Keyword and collection mapping

Research into what buyers search for and what competitors rank for. Each search goes to one collection, product or guide, so your own pages stop competing.

Theme and Liquid fixes

Product links, headings, schema and speed problems fixed in your theme code.

Collection page SEO

Original titles, intro copy, FAQs and internal links for the collections that ought to rank.

Product page SEO at scale

Titles, descriptions, alt text and metafields improved across your whole catalog.

Speed and app cleanup

We test what each app costs, clear out leftover scripts, and tune images and theme code for mobile.

Schema and reviews

Product, review, breadcrumb and FAQ markup, with your review app hooked up the right way.

Google Shopping and Merchant Center

Your Google & YouTube channel feed cleaned up, approved and kept in sync.

Included

Shop app and AI shopping

Catalog data prepared for the Shop app and for eligible AI shopping channels such as ChatGPT.

New

Shopify blog and content

Buying guides and blog posts that back up your collections, written by specialists.

Shopify Markets SEO

We go through your Markets setup and fix gaps in domains, translations and hreflang.

SEO-safe migration to Shopify

A full redirect map when you move to Shopify, and SEO checks before any theme redesign.

Our specialty
Get My Free Shopify SEO AuditBook a Call
Every Shopify setup

Shopify SEO for every type of store

A brand-new store on a free theme and a Shopify Plus store with several markets need help in different places. We know where.

Online Store 2.0 themes

Dawn and premium themes, customized in a way that keeps theme updates working.

Shopify Plus

Large catalogs, expansion stores and multiple markets.

Shopify Markets

International stores with country URLs, currencies and languages.

Headless and Hydrogen

Custom storefronts where SEO has to be planned from day one.

B2B on Shopify

Wholesale catalogs that need to rank while B2B prices stay hidden.

Shopify POS

Stores with a physical shop that want local inventory showing in search. Local SEO

Case studies

Results from our SEO work

Real businesses where we grew organic traffic, leads and AI visibility.
View all case studies
E-bike and bike finance platform, Australia
Ecommerce SEOAI Search (AIO)Local SEO

E-bike and bike finance platform, Australia

SEO, AI search and local SEO for an online bike and e-bike finance platform. Over 34 months: 97% of keywords on Google’s page one and 1,259 conversions a month.

Read the case study
Adventure and eco-tourism business, New Zealand
Ecommerce SEOContent Marketing

Adventure and eco-tourism business, New Zealand

SEO for a New Zealand adventure and eco-tourism business. In six months: organic traffic up 121% and conversions more than doubled to 1,931 a month.

Read the case study
Workplace vending provider, Australia
Local SEOEcommerce SEOAI Search (AIO)

Workplace vending provider, Australia

SEO, AI search and local SEO for a national workplace vending provider. In 20 months: 50 keywords on Google’s page one and 79% presence in Google’s AI Overviews.

Read the case study
Client reviews

What store owners say about working with us

Reviews from our clients.
Read all reviews

Web commerce pros created a really lovely design for our website. They also changed the layout for our images and updated/resized images so that the site is overall much more attractive. We have been receiving a lot of positive feedback from customers on the ease of use and the overall look of our site. In addition, we are very grateful to Roy for coming up with a creative solution for allowing customers to easily create their own quotes, which has been very helpful to both our operations and our customers.

Anna Flanguagelizard.com
Design & custom features

Webecommercepros are great web developers and good people. They moved our 1,000+ page website from our old platform to BigCommerce and did it fast and efficiently. They created all of our new artwork, 301 redirects, converted all of our products and more in record time at a very reasonable cost. We use them for all of our ongoing work like increasing load speed, updating our theme and shopping cart and site changes that we ask for. Highly recommend!

Cary Cliffordhubcapmike.com
BigCommerce migration

The best eCommerce agency I have ever worked with. They have been helping me for 4 years with my online business on Amazon and with my WordPress website. Highly recommended if you are looking for a professional team who you can use in long run.

Hamid Janruvanti.com
Amazon & WordPress

Want results like these?

Find out what is holding your Shopify store back. The audit is free and comes with no obligation.

Get My Free Shopify SEO AuditBook a Call
How it works

How a Shopify SEO project runs

Defined steps, one named contact and something shipped every month.
1

Collaborator access

You approve our Shopify Partner request. Nobody shares a password.

Day 1
2

Shopify audit

We look at your theme, apps, URLs, collections, products, feed and competitors.

Week 1–2
3

Roadmap

Keywords and fixes ranked by demand, competition and business value, then agreed with you.

Week 2
4

Fix in your theme

Our developers build the code fixes on a theme copy, then publish them.

Month 1+
5

Content and channels

Collections, products, feed, Shop app and AI channel data get their updates.

Month 1+
6

Report and refine

A monthly report on non-brand traffic, sales and every change we made.

Monthly
Book a discovery call to start step 1
Compare your options

Shopify SEO agency, SEO app or general agency?

Apps and general agencies can both do good work. This is where a Shopify SEO agency differs.
Web Ecommerce ProsShopify SEO appGeneral SEO agency
Keyword research and prioritiesBy demand, competition and business valueUsually basic suggestionsUsually included
Theme and code fixesMade by our Shopify developersLimited to what the app supportsOften recommendations only
Product links and canonicalsChecked first, then fixed in the theme if neededSometimes partly coveredVaries
Speed and appsEach app tested, code tunedUsually outside its scopeVaries
Collections and contentWritten by SEO specialistsTemplates or AI draftsVaries
Google Shopping feedOptimized and kept approvedSome feed apps cover thisOften left to the ads team
Shop app and AI shoppingCatalog data prepared for themUsually not coveredUsually not covered
Migrations to ShopifyHandled in-houseNot part of an SEO appOften another vendor
ReportingNon-brand traffic, sales and a change logScores and checklistsVaries

How we measure Our reports cover non-brand organic traffic, rankings for your priority collections and products, and organic orders and revenue wherever your tracking can support it. Google Shopping and the other channels get their own reporting. Your ads, email and seasonality also move sales, so we show you the trends and the changes behind them instead of claiming credit for every order.

Ways to work with us

Choose the Shopify SEO setup that matches your store

We quote every plan individually after a free Shopify SEO audit, based on your catalog size, Shopify plan and competition.

Shopify SEO audit and roadmap

A one-time project that covers your theme, apps, catalog and channels, ending with a plan in priority order.

  • Keyword and competitor research
  • Theme, URL and app audit
  • Collection and product review
  • Feed and AI channel readiness
  • Prioritized roadmap + walkthrough call
Get a Quote
Most popular

Shopify SEO growth

Monthly Shopify SEO, with the work done inside your store.

  • Everything in the audit
  • Theme fixes by our Shopify developers
  • Collection, product and content optimization
  • Links and digital PR
  • Google Shopping feed management
  • Shop app and AI channel readiness
  • Monthly report + strategy call
Book a Call

Shopify Plus SEO

For Plus stores with large catalogs, several markets or a headless storefront.

  • Everything in Growth
  • Markets and international SEO
  • Headless and Hydrogen support
  • Quarterly strategy session
Get a Quote
FAQ

Questions store owners ask about Shopify SEO

The questions people put to ChatGPT and Google before hiring a Shopify SEO agency, answered by our team.

About Shopify SEO

Yes. Shopify covers hosting, SSL, sitemaps and many canonical tags for you, and its themes work well on mobile. When a Shopify store struggles to rank, the cause is usually the setup, such as duplicate product links, heavy apps, thin collection pages or missing product data. All of those can be fixed.

Keyword research and mapping, a Shopify SEO audit, theme and code fixes, collection and product optimization, speed and app cleanup, schema, Google Shopping feed work, content and links. We also prepare your catalog for the Shop app and AI shopping channels.

Apps handle jobs like alt text and meta tags well. They won’t research your keywords, pick which pages come first, write your collection content or take responsibility for theme changes. A Shopify SEO expert or consultant does that, and we also test whether each app is worth what it costs in speed.

The goals match, but the work is specific to Shopify, from Liquid themes and the fixed URL structure to apps, Shopify Markets and Shopify’s own channels. For other platforms, see our Ecommerce SEO services.

Let’s grow your Shopify store

Ready to get your Shopify store found?

Talk to a Shopify SEO expert about your store and what it needs next.

Book a CallGet My Free Shopify SEO Audit

Or call 888-711-2347

Contact us

Book a CallFree Shopify Audit