AI-FIRSTSocial Media Management

Social Media Management Agency for Ecommerce: Posts, Reels and Replies Done for You

We’re a social media management company for online stores. We plan your content calendar, create posts, Reels and Stories, publish them to Facebook and Instagram, and reply to comments and messages. You approve every post before it goes live. TikTok videos are available as a premium add-on.

We manageFacebookInstagramTikTokLinkedInPinterest
Social mediastridesupply · Facebook, Instagram & TikTok
Content calendar This week
MonPostPost
TuePost
WedStory
ThuVideoReel
FriEvent
SatPostPost
Sun
Your approvals Before posting
  • Next week · 9 postsApproved
  • Reel: “How we pack orders”Edit requested
  • Holiday gift guide carouselWaiting for you
Monthly reach
18k18k
Engagement rate
1.2%1.2%
Website visits from social
310310
Illustrative example store, not client dataAuto-plays · hover to pause
Free social media audit

Get your free social media audit

Tell us about your store. A social media specialist will email you to ask for your profile links, review what’s visible on your public profiles, and send you a short report with what to fix first. No access needed for this first review; deeper numbers like reach need access to your accounts.

  • Profiles, bios and links checked
  • How often you post, and when
  • Which posts get the most likes and comments
  • What your competitors post
  • Quick wins you can use this month
Request your free audit

No obligation. We never share your data.

Common social media problems

Why your social media isn’t helping your store

Most store owners we talk to have the same problems. The good news: all of them can be fixed with a plan and a team.

Posting with no plan

Posts go up when someone has time. Weeks of silence make a store look closed, or worse, gone.

Last post: 23 days ago

Comments and messages left unanswered

Questions about sizes, shipping or returns sit for days, and those buyers shop somewhere else.

14 unanswered comments

Content that doesn’t sell

Nice photos, but no products, no prices and no reason to visit the store.

Link clicks: 0.2%

Profiles that look unfinished

An old bio, a broken link, no Highlights. New visitors decide in seconds whether you’re worth following.

Bio link: 404

No time to do it well

The owner posts late at night between orders. It’s hard to be creative when you’re running the business.

Posted at 11:48 pm

No idea what’s working

Likes go up and down, but nobody knows which posts bring visits or sales.

Website visits from social: unknown
20+

Years building and growing online stores

10+

Ecommerce platforms we develop on and market for

5.0

Average rating from 224 client reviews

600+

Online stores we’ve worked with

What we post

Content made for online stores, not just pretty pictures

Every month we plan a mix of posts that build trust and send people to your store. We create them from your product photos, videos and news.

Product posts & carousels

Your products shown clearly, with prices, features and a reason to tap through to the store.

Reels & short videos

Short vertical videos edited from your footage: demos, unboxings, how-tos and quick tips.

Stories & Highlights

Daily-style Stories for new arrivals, polls and offers, saved into Highlights on your profile.

Customer content & reviews

Customer photos, reviews and tags reposted with permission. Real customers build trust that’s hard to get any other way.

Brand & behind the scenes

Your team, your story and how products are made or packed, so people trust who they’re buying from.

Launches, sales & seasons

New drops, holidays and sale events planned ahead, so you’re never posting at the last minute.

Channels

Which social media channels we manage

Facebook and Instagram are in every plan. TikTok is a premium add-on. LinkedIn and Pinterest are added when they fit your customers.

Facebook page management

Main plan

Posts, Reels, events and replies on your Facebook page. In the main plan, the same posts go to Facebook and Instagram.

  • Page posts and Reels
  • Comments and messages answered
  • Page info, hours and links kept current

Instagram management

Main plan

Feed posts, carousels, Reels and Stories, with your profile and Highlights kept on-brand.

  • Posts, carousels and Reels
  • Stories and Highlights
  • Product tags where your store is eligible

TikTok management

Premium add-on

Videos made for TikTok by our team, not reposts from Instagram. Priced separately because each video is made for TikTok.

  • Videos made and edited from your clips
  • Trends and commercial-use sounds
  • TikTok Shop and TikTok ads as options

LinkedIn company page

On request

Company page posts for B2B, wholesale and founder-led brands that sell to other businesses.

  • Company news and product posts
  • Planned with your other channels, written for a business audience
  • Posting only, no outreach

Pinterest

On request

Pins and boards for products people plan ahead for, like home, fashion, food and gifts.

  • Product pins linked to your store
  • Boards by season and theme
  • Pins from your existing content

Not sure which channels fit your store?

Your free social media audit includes a recommendation: where your customers are, and where to start.

TikTok for online stores

TikTok management is a premium add-on

TikTok usually needs its own concepts, scripts and editing, even when the footage is the same. Because every video is planned and edited for TikTok, it’s a separate, higher-priced option you can add to any plan.

TikTok management Included in the add-on

Short videos made and edited by our team from your product photos and clips: product demos, trends, tips and behind the scenes, with captions, text on screen, music and voiceovers, using AI-assisted editing tools. Sounds are picked from TikTok’s Commercial Music Library, so they’re cleared for business use.

TikTok Shop setup Optional

For eligible stores: your shop connected, products added and product links ready to use in videos.

TikTok Ads Optional

Spark Ads that boost your best organic videos, plus product ads once TikTok Shop is live. Your ad budget is separate from our fee.

What you provide: product photos and short phone clips. We tell you what to record, then we turn it into TikTok videos.

TikTok add-on

stridesupply · videos, TikTok Shop and ads

  • TikTok profile set up
  • Videos made & edited by our team
  • Trends & commercial-use sounds checked
  • TikTok Shop connected (option)
  • Product links on videos
  • Spark Ads boosting the best video (option)
This month
PostedPacking for a 3-day hike in 30 seconds
Added18 products to TikTok Shop
BoostedTop video as a Spark Ad
Illustrative example, not client data
Content calendar

How a month of social media works with us

No surprises: you know what’s going out, when, and why. Nothing is posted without your OK.
1
Plan

Next month’s content calendar, built around your products, launches and holidays.

2
Create

We write the captions, design the posts and edit the videos.

3
You approve

You see every post before it’s published and can ask for changes.

4
Publish & reply

Posts go out on schedule, and we answer comments and messages.

November content calendar
14 of 16 approved
  • Mon 3Product carouselTrail X · 3 colorsApproved
  • Wed 5ReelHow we pack ordersEdit requested
  • Fri 7Customer photoRepost from @jess.hikesApproved
  • Tue 9Gift guide carouselHoliday picks under $100Waiting for you
Your note: “Can we show the new box in the packing Reel?” · Our reply: Updated, ready for review.
Illustrative example, not client data
Community management

Comments and messages answered in your brand voice

Unanswered questions about sizes, shipping or returns can cost you sales. We reply during agreed hours on Facebook, Instagram and TikTok, and pass orders, refunds and complaints to your team.
  • Comments and direct messages answered during agreed hours
  • Routine replies follow answer guidelines you approve
  • Order and refund questions passed to your team
  • Complaints and sensitive questions sent to your team, not answered by guesswork
  • Spam hidden and repeat questions turned into posts
Comments & messages
All answered
Instagram commentDo these run true to size?
Stride SupplyThey fit true to size. Between sizes? Go half a size up. Free returns, too!
Answered
Facebook messageWhere’s my order? #10482
Stride SupplySorry for the wait! I’ve passed your order number to our team, and they’ll get back to you directly.
Sent to your team
TikTok commentIs this waterproof??
Stride SupplyWater-resistant, yes. Fully waterproof, no. Great for wet trails, not for river crossings.
Answered
Illustrative example, not client data
Service overview

Social media management services for online stores

Everything your store needs to look active, trusted and worth following, from the content calendar to replies and reports.

Social Media Audit

Profiles, content, posting times and competitors reviewed, with a list of what to fix first.

Content Calendar

A monthly plan built around your products, launches, holidays and sales.

Post Design & Captions

Posts and carousels designed for your brand, with captions and hashtags written for you.

Reels & Short Videos

Short videos edited from your product footage and customer content.

Stories & Highlights

Stories for new arrivals, polls and offers, saved into Highlights on your profile.

Community Management

Comments and messages answered during agreed hours, with order questions passed to your team.

Included

Profile Setup & Optimization

Bios, links, Highlights covers and page info set up to turn visitors into followers.

Instagram Shopping & Product Tags

Product tags on posts and Reels where your store is eligible, linked to your catalog.

Approval Before Posting

You see every post before it goes live and can ask for changes.

Included

TikTok Videos

Videos made and edited by our team for TikTok, from your product photos and clips.

Premium add-on

Dedicated Account Manager

One named person who knows your brand and answers your questions.

Included

Monthly Reporting

Reach, engagement, followers and website visits from social, with what we’ll do next.

Included
Need faster results?

Reach buyers faster with paid ads

Social media management builds your brand and community over months. Ads can put your products in front of buyers faster. Our ads team can run them alongside your posts, using the content that already works.

Google Ads

Shopping, Performance Max and Search ads for people already searching for your products.

We’re a Google PartnerSee our Google Ads management →

Facebook & Instagram Ads

Advantage+ Sales, catalog and retargeting ads that reach new buyers and bring back visitors.

Feed, Reels and Stories adsSee our Facebook ads management services →

TikTok Ads

Spark Ads that boost your best TikTok videos, plus product ads for stores with TikTok Shop.

Works with your TikTok videosAsk about TikTok ads →
Client reviews

What store owners say about working with us

Real reviews from real clients.
Read all reviews

I continue to enjoy working with this company. They created the most beautiful website ever! They are proactive and helped get my product off the ground quickly. Their knowledge in navigating the backend of Shopify as well as social media has been a huge help. I trust them implicitly and bonus they are fun to collaborate with.

Melissa
Shopify store

Web commerce pros created a really lovely design for our website. They also changed the layout for our images and updated/resized images so that the site is overall much more attractive. We have been receiving a lot of positive feedback from customers on the ease of use and the overall look of our site. In addition, we are very grateful to Roy for coming up with a creative solution for allowing customers to easily create their own quotes, which has been very helpful to both our operations and our customers.

Anna Flanguagelizard.com
Design & custom features

Webecommercepros are great web developers and good people. They moved our 1,000+ page website from our old platform to BigCommerce and did it fast and efficiently. They created all of our new artwork, 301 redirects, converted all of our products and more in record time at a very reasonable cost. We use them for all of our ongoing work like increasing load speed, updating our theme and shopping cart and site changes that we ask for. Highly recommend!

Cary Cliffordhubcapmike.com
BigCommerce migration

Want social media that sends people to your store?

Get a free social media audit for your store. No obligation.

How it works

Our social media management process

Clear steps, a dedicated account manager and a content calendar you approve.
1

Discovery call

Your products, customers, brand voice and goals.

Day 1
2

Audit & strategy

Profiles, past posts and competitors reviewed. Channels and content mix agreed.

Week 1
3

Access

You give us access to your pages and accounts. You keep ownership.

Week 1
4

First calendar

Your first month of posts planned and sent for your approval.

Week 2
5

Publish & reply

Posts go live on schedule. Comments and messages answered.

Ongoing
6

Report monthly

What worked, what didn’t and the plan for next month.

Monthly
Reporting

Reports that show more than likes

You see what we posted, what people liked, and how many of them visited your store.
  • Reach and engagement by channel and by post
  • Your best posts, and what we’ll make more of
  • Follower growth
  • Website visits and sales from social, from Google Analytics
  • Organic and paid results shown separately
  • Comments and messages handled
  • Monthly report, or twice a month on request

How we measure: likes aren’t sales. We add tracking tags to the links in your posts and bio, so Google Analytics can show visits and orders that came from social media. Click reporting may not capture every influence on a purchase. Engagement rate means likes, comments, shares and saves divided by reach.

The tools behind your reports
Meta Business SuiteTikTok AnalyticsGoogle AnalyticsShopify
Your social media report
October
Reach64.2k▲ 38% vs. last month
Engagement rate4.1%▲ 0.9 pts
New followers540▲ 22%
Website visits from social1,280▲ 31%
Oct 3Customer photo carousel: best post this monthDone
Sep 27Bio link updated to the new collectionDone
Sep 18Highlights reorganized: Shipping, Sizes, ReviewsDone
Illustrative example, not client data
Compare your options

Social media management company, in-house hire or freelancer?

Hiring a social media manager for a small online business can work well. Here’s how the options compare.
What mattersWeb Ecommerce ProsIn-house hireFreelancer
FocusBuilt for online storesDepends on the hireOften any kind of business
ContentPosts, Reels and Stories planned monthlyDepends on their skillsVaries
Approval before postingEvery postUsuallyVaries
Comments & messagesIncludedIf they have timeOften extra
TikTok videosPremium add-on, made by our teamNeeds video skillsVaries
Store know-howProduct tags, catalog and Shopify, with our developersRarelyRarely
Holidays & sick daysA team covers for each otherNeeds a backup planDepends on one person
Ads when you need themMeta, Google and TikTok ads, same teamUsually a separate hireOften not offered
Ways to work with us

Social media management packages

Every package is custom-quoted after a free social media audit, based on your channels, the number of posts and your video needs.
Most popular

Social Media Management

Facebook and Instagram, managed for you every month.

  • Monthly content calendar
  • Posts, carousels, Reels and Stories
  • The same posts published to Facebook and Instagram
  • You approve every post
  • Comments and messages answered during agreed hours
  • Dedicated account manager
  • Monthly report
Book a Call

Social + TikTok

For brands ready to grow on TikTok too.

  • Everything in Social Media Management
  • TikTok videos made and edited by our team from your clips
  • Trends and commercial-use sounds
  • TikTok profile managed
  • TikTok Shop setup (optional)
  • TikTok Spark Ads (optional, ad budget separate)
Get a Quote

Social + Ads

Organic posts plus paid ads, from one team.

Get a Quote
Your quote specifies: the number of posts per month and the mix of carousels, Reels, Stories and TikTok videos; whether a post shared to Facebook and Instagram counts once; revision rounds and approval deadlines; reply hours and channels; and what happens if photos, clips or approvals arrive late. Ad budgets are paid separately.
Is this a fit?

Who our social media management services are for

A great fit if you…

  • Sell online and want a brand that looks active and trusted
  • Don’t have time to post and reply every week
  • Can share product photos, videos and news with us
  • Want posts that send people to your website, not just likes
  • Sell on Shopify, BigCommerce, WooCommerce, Magento or similar

Probably not a fit if you…

  • Need sales next week. Organic social takes months (see our Facebook ads management)
  • Want guaranteed followers or viral posts. No honest agency can promise that
  • Want to buy followers or likes
  • Need LinkedIn outreach or lead generation. Our LinkedIn service is posting only
  • Sell only on Amazon (see our Amazon services)
FAQ

Questions store owners ask about social media management

The same questions people ask ChatGPT and Google before they hire a social media management agency, answered by our team.

About social media management

A social media management agency runs your social media for you: it plans a content calendar, creates posts and videos, publishes them, replies to comments and messages, and reports on what’s working. For online stores, that also means showing products clearly and sending people to the store.

Social media management is the organic side: posting, community and your profiles. Social media marketing is broader and usually includes paid ads too. We do both. This page covers management; see our Facebook ads management services for ads.

They do different jobs. Social media management builds your brand and trust over months, with no ad spend. Facebook and Instagram ads bring sales faster but cost money for every view. Many stores start with one and add the other.

It depends on your package and channels. We agree on the number of posts per week before we start, and you see them all in the content calendar.

Let’s grow your brand on social media

Ready for social media that works for your store?

Talk to a social media specialist about your store. No pressure, no long sales pitch.

Or call 888-711-2347

Contact us