AI-FIRSTFacebook & Instagram Ads

Facebook Ads Agency That Helps Ecommerce Store Sell More

With 3.6 billion people using the Meta apps every day, your next customer is right there in front of you. You just need to get them to stop, look and buy.

It takes more than running ads. You need to understand what works in your niche, what grabs attention, builds trust, and turns clicks into sales. And that takes experience, testing, and a clear strategy.

As an ecommerce Facebook ads agency, we manage everything from product catalogs and creative testing to campaigns and Reels ads, helping Shopify, BigCommerce, and WooCommerce stores reach the right customers.

Get My Free Facebook Ads Audit Book a Call
Ads onMetaFacebookInstagramMessenger
20+ years in ecommerce
Meta Adsstridesupply.com · Facebook & Instagram
Shopping feed → Meta catalog1,240 products · synced hourly
  • Trail X Runner$129
  • Ridge Hiker$149
  • Daily Knit Sneaker$89
Campaigns ROAS
  • Advantage+ SalesActive4.2×
  • Reels prospectingLearning2.3×
  • Catalog ads · retargetingActive6.1×
ROAS
1.6×1.6×
Cost per purchase
$41$41
Revenue from Meta / month
$18k$18k
Illustrative example store, not client dataAuto-plays · hover to pause
Free Facebook ads audit

Get your free Facebook ads audit

Fill in the form and a Meta ads specialist will reach out to ask for access to your ad account. Within 1–3 business days of getting access, you get a short report on what to fix first. If you haven’t run Meta ads yet, we’ll look at whether your catalog, pixel and creative are ready to launch.

  • Gaps in your Meta pixel and Conversions API setup
  • Rejected products and other catalog errors
  • Worn-out creative and what to test next
  • Budget scattered across too many ad sets
  • Quick fixes you can make this month
Request your free audit

No obligation. We never share your data.

Common Facebook ads problems

Why your Facebook ads stopped making money

Most Meta ad accounts we audit leak money in the same few places, and each one has a fix.

Tracking that misses sales

After the iOS privacy changes, a pixel on its own misses a lot of purchases. Meta ends up optimizing on an incomplete picture.

Conversions API: not set up

Tired creative

When the same ads run for months, clicks and purchases drop and costs climb. A high frequency number alone doesn’t prove an ad is tired, the results do.

CTR −48% · cost per purchase +62%

Catalog problems

A rejected product, a wrong price or a missing image can keep your best sellers out of your catalog ads.

312 products rejected

Budget spread too thin

Several small ad sets aimed at similar people divide your budget between them, and none collects enough data to learn.

9 ad sets · $20/day each

Targets that ignore your margins

A ROAS that looks healthy can still lose money when your product margins are thin. Set targets from your margins.

ROAS 3.0 · margin 25%

Results that look better than they are

Sales credited to ad views and retargeting can flatter an account. Compare them with the orders your store actually received.

1-day view: 41% of purchases
Check which problems your account has
20+

Years building and growing online stores

10+

Ecommerce platforms we develop on and advertise for

5.0

Average rating from 226 client reviews

600+

Online stores we’ve worked with

Margins, not just ROAS

Identical ROAS can mean profit for one store and a loss for another

Meta shows you revenue, but you pay your bills out of margin. We build targets and spend decisions around your product margins, stock levels and season, then check each campaign against what it costs to run.
Scale

There’s profit left after ad spend and enough stock to sell more.

Test

New creative, products or audiences get a capped budget and one clear goal.

Stop or revise

If the numbers don’t add up, we rework the creative or setup, or move that budget somewhere better.

Store A60% margin
Ad spend$1.00
Revenue at 3× ROAS$3.00
Gross profit on that revenue$1.80
Left after ad spend+$0.80
Store B25% margin
Ad spend$1.00
Revenue at 3× ROAS$3.00
Gross profit on that revenue$0.75
Left after ad spend−$0.25

Gross profit after ad spend, before shipping, payment fees, returns and our fee.

Campaigns, formats & placements

How we reach and convert your customers across Meta

This list mixes campaign types, ad formats, placements and audience approaches. We pick what suits your products, margins and budget, and often combine several in one campaign.

Advantage+ Sales

Meta’s AI finds customers across Facebook, Instagram, Messenger and more, working from your catalog and creative. You may remember it as Advantage+ Shopping.

  • Broad targeting with strong creative
  • Catalog and video ads in one campaign
  • New and returning customers tracked

Catalog ads

Ads pulled from your product catalog, showing each shopper what they looked at or what they’re likely to want.

  • Dynamic product ads
  • Product sets built around margin and best sellers
  • Current prices and stock levels

Retargeting

Win back people who visited your store, looked at products or left something in the cart.

  • Viewers, cart abandoners and past customers
  • Frequency under control
  • Offers used only where they pay off

Instagram ads

Feed, Reels and Stories placements, where shoppers come across new brands daily. They usually run inside your main campaigns.

  • Reels and Stories ads
  • Product tags and shop now buttons
  • UGC and creator content

Facebook ads

Feed, Marketplace and video placements that put you in front of new customers in volume.

  • Prospecting to broad audiences
  • Carousel and collection ads
  • Lookalike and interest tests

Click-to-message ads

Ads that open a chat in Messenger or WhatsApp, handy when shoppers have questions first.

  • A fit for high-ticket or custom products
  • Questions answered when shoppers ask
  • Chats traced back to the ad
Shopping feed & catalog

Your shopping feed powers every Meta catalog ad

Catalog ads, Advantage+ Sales and Instagram Shopping all draw on your product catalog. It starts from the same product data as your Google feed, though Meta’s attributes and product IDs need their own setup and checks. A wrong price, stock count or image shows up in the ads too.
1
Connect your store

Your Shopify, BigCommerce or WooCommerce store, or a feed file, links to your Meta catalog and updates automatically.

2
Clean product data

Readable titles, correct prices and stock, accurate sizes, and images that hold up in every placement.

3
Build product sets

Best sellers, high-margin items and new arrivals get their own sets, so every campaign promotes the right products.

4
Match pixel and catalog

Pixel and catalog use identical product IDs, so a catalog ad shows what the person actually viewed.

That product data can feed Google Shopping too. See our Google Ads agency page.

Meta catalog check
6 of 6

stridesupply.com · shopping feed → Meta Commerce Manager

  • Catalog connected · Shopify
  • 1,214 of 1,240 products approved
  • Pixel & CAPI matched to catalog IDs
  • Product sets: best sellers, new in, under $50
  • Instagram product tags
  • Prices & stock synced hourly
What we changed
Fixed26 products rejected for missing images
AddedProduct set “High margin”
FixedContent ID mismatch with the pixel
Illustrative example, not client data
Ad creative

One product, four ad ideas to test

Each concept speaks to a different reason someone buys, or hesitates. We run them against each other, keep the winners and replace whatever wears out.
See the grip in actionSponsored
Concept 1 · Demo

Shows the product in use. Good for people who’ve never heard of you.

Fits true to size. Free returns.Sponsored
Concept 2 · Objection

Tackles the doubt that keeps people from checking out.

Trail X vs. your old runnersSponsored
Concept 3 · Comparison

Puts it next to what they use now and shows why it wins.

Free shipping over $75Sponsored
Concept 4 · Offer

Nudges people who are almost ready to go ahead and buy.

What we make

  • Ad copy, headlines and hooks
  • Static image ads and carousels
  • Video edits cut from your footage, product videos and customer content (UGC) you have the rights to use
  • Fresh ad concepts each month, with results reviewed weekly

What you provide

  • Product photos and videos
  • Customer reviews and UGC, or creators you already work with (we can use partnership ads where they fit)
  • Your feedback on concepts before they go live

Need new footage or creator content? We’ll brief you on what to film or source, but filming and creator sourcing aren’t part of our plans.

Organic vs. paid social

Social media management or social media advertising?

People mix these two up, yet they do different jobs. Social media management builds your brand and earns free reach slowly. Social media advertising buys reach and sales right away. Most online stores do best with both.
Organic

Social Media Management

Grow your brand and community on Facebook, Instagram and other channels through regular posts, Reels, Stories and replies. Reach costs nothing, and it builds gradually.

Goal
Brand, community and trust
You pay for
Content and management time
Results
Build over months
Measured by
Reach, engagement and followers
What we do
  • Content calendar, posts and Reels
  • Comments and messages answered
  • Profiles kept consistent with your brand
  • Monthly growth and engagement report
See our social media management services →
Paid

Social Media Advertising

You pay Meta to show your products to the right people, with ads you can target, test and measure in sales.

Goal
Sales and new customers
You pay for
Ad management, creative and ad spend
Results
Can start within weeks
Measured by
Purchases, revenue and ROAS
What we do
  • Advantage+ Sales, catalog and retargeting ads
  • New ad concepts every month
  • Meta pixel and Conversions API tracking
  • Reports in revenue and ROAS
You’re on this page

Better together: organic posts build trust and reveal which content people like, and that content often turns into your best ads. The ads then bring new people to the brand you’ve built.

Service overview

Facebook ads management services for online stores

Facebook ads for ecommerce work best when tracking, catalog, creative and landing pages all pull together, so we handle each of them across Facebook and Instagram. Want help with organic posts too? See our social media management services.

Facebook Ads Audit

We go through your account, pixel, catalog, audiences and creative, then hand you fixes ranked by impact.

Advantage+ Sales Campaigns

Meta’s AI-driven sales campaigns built for ecommerce and fed with the right creative and catalog.

Catalog & Dynamic Ads

Product ads generated from your catalog, with sets organized around best sellers and margins.

Retargeting

Ads for people who viewed products or abandoned a cart, with frequency held in check.

Instagram Ads

Reels, Stories and feed ads with product tags, made around how people actually shop on Instagram.

Ad Creative & Testing

Ad copy, image ads and video edits from your product photos and footage, tested until winners emerge.

Meta Pixel & Conversions API

Pixel and server-side tracking installed, deduplicated and verified.

Included

Shopping Feed & Catalog Management

Your product feed linked to Meta, kept approved and sorted into product sets.

Included

Audience Strategy

Fewer, stronger ad sets with enough budget to learn, and a clear job for prospecting and for retargeting.

Margin-Aware Targets

ROAS targets and budgets built from your own product margins.

Our approach

Landing Page Fixes

Every plan includes a landing page review. Our developers make the changes in Growth, or we quote them separately.

Reporting & Attribution

Meta’s numbers compared with your store’s real orders, with click and view sales broken out.

Get My Free Facebook Ads AuditBook a Call
Platforms we work with

Facebook ads for Shopify, BigCommerce, WooCommerce and more

We build on these platforms too, so we can fix catalog and tracking problems in the store itself as well as in Meta Ads Manager.

Shopify

Facebook ads for Shopify through the Facebook & Instagram app, with catalog sync and Conversions API.

BigCommerce

Facebook ads on BigCommerce run through the Meta channel, with catalog sync and pixel setup.

WooCommerce

Meta’s WooCommerce plugin, a catalog feed and Conversions API on WordPress.

Magento / Adobe

Large catalogs, multi-store feeds and custom tracking.

Other platforms

Custom stores, Volusion, Shift4Shop and feed files from any system.

Facebook ads for Shopify

Shopify stores connect to Meta through the Facebook & Instagram app, and setup can look finished when it isn’t. We run these checks to be sure.

  • Facebook & Instagram app connected, with a data sharing level that suits your privacy setup (Maximum turns on the Conversions API)
  • Product catalog synced from Shopify, with rejected products fixed
  • Checked for duplicate pixels in the app, your theme and any custom pixels
  • Instagram Shopping and product tags turned on where your store qualifies
Meta pixel & Conversions API

Tracking you can trust, so Meta finds real customers

Meta’s AI learns from the purchases you report to it. Since the iOS privacy changes, the pixel alone misses sales. The Conversions API adds purchases sent from your store’s server, so Meta sees more of what actually happened.
  • Meta pixel and Conversions API running side by side
  • Duplicate events removed using event IDs
  • Purchase value and currency sent with every order
  • Hashed customer data used for better matching, where consent allows
  • Tracking fixes made inside your store by our developers
Book a Call
Meta tracking check
6 of 6

stridesupply.com · Meta pixel + Conversions API

  • Meta pixel installed
  • Conversions API (server events)
  • Events deduplicated by event ID
  • Purchase value and currency sent
  • Domain verified
  • Event match quality checked
What we changed
FixedPurchases counted twice (browser + server)
AddedConversions API through the Shopify app
AddedHashed email and phone for better matching
Illustrative example, not client data
Case studies

Results we’ve delivered for online businesses

Results from our wider marketing work for real businesses, including SEO and AI search. See what our team can do for your store.
View all case studies
E-bike and bike finance platform, Australia
Ecommerce SEOAI Search (AIO)Local SEO

E-bike and bike finance platform, Australia

SEO, AI search and local SEO for an online bike and e-bike finance platform. Over 34 months: 97% of keywords on Google’s page one and 1,259 conversions a month.

Read the case study
Adventure and eco-tourism business, New Zealand
Ecommerce SEOContent Marketing

Adventure and eco-tourism business, New Zealand

SEO for a New Zealand adventure and eco-tourism business. In six months: organic traffic up 121% and conversions more than doubled to 1,931 a month.

Read the case study
Workplace vending provider, Australia
Local SEOEcommerce SEOAI Search (AIO)

Workplace vending provider, Australia

SEO, AI search and local SEO for a national workplace vending provider. In 20 months: 50 keywords on Google’s page one and 79% presence in Google’s AI Overviews.

Read the case study
Client reviews

What store owners say about working with us

Real reviews from real clients.
Read all reviews

Web commerce pros created a really lovely design for our website. They also changed the layout for our images and updated/resized images so that the site is overall much more attractive. We have been receiving a lot of positive feedback from customers on the ease of use and the overall look of our site. In addition, we are very grateful to Roy for coming up with a creative solution for allowing customers to easily create their own quotes, which has been very helpful to both our operations and our customers.

Anna Flanguagelizard.com
Design & custom features

Webecommercepros are great web developers and good people. They moved our 1,000+ page website from our old platform to BigCommerce and did it fast and efficiently. They created all of our new artwork, 301 redirects, converted all of our products and more in record time at a very reasonable cost. We use them for all of our ongoing work like increasing load speed, updating our theme and shopping cart and site changes that we ask for. Highly recommend!

Cary Cliffordhubcapmike.com
BigCommerce migration

The best eCommerce agency I have ever worked with. They have been helping me for 4 years with my online business on Amazon and with my WordPress website. Highly recommended if you are looking for a professional team who you can use in long run.

Hamid Janruvanti.com
Amazon & WordPress

Curious what your Meta ads really return?

Request a free Facebook ads audit for your store and see where the money goes.

Get My Free Facebook Ads AuditBook a Call
How it works

Our Facebook ads process

Clear steps, one named contact, new ad concepts every month and weekly checks.
1

Account access

You add us as a partner in your Meta business portfolio, and the account stays yours.

Day 1
2

Audit

We review your pixel, catalog, campaigns, audiences, creative and competitors.

Week 1
3

Fix tracking & catalog

Conversions API, duplicate events and catalog errors get fixed before anything else.

Week 1–2
4

Creative plan

We agree concepts, formats and the first ad tests with you.

Week 2
5

Test & optimize

Fresh ad concepts arrive each month, and we review results, budgets and winners weekly.

Ongoing
6

Report monthly

You get spend, revenue, gross profit and a record of every change.

Monthly
Start with step 1 and book a discovery call
Reporting

Reports built on revenue and profit

You’ll see what you spent, what it brought in, which ads worked and what we changed.
  • Spend, revenue and ROAS by campaign
  • Gross profit after ad spend, once you share product costs
  • Winning and losing ads, with what we test next
  • Click and view results reported separately
  • A log of every change we made
  • A monthly call with your account manager

How we measure: we report whatever attribution setting your account uses (Meta’s default is 7-day click and 1-day view) and show click and view results separately. A sale after an ad view doesn’t prove the ad caused it, and a click doesn’t either, so we compare Meta’s numbers with your store’s orders and total sales. If we run your Google Ads as well, both platforms may claim the same order, so we never just add their numbers together. In our reports, profit means gross profit after ad spend, before shipping, payment fees, returns and our fee.

The tools behind your reports
Meta Ads ManagerGoogle AnalyticsShopifyMicrosoft Clarity
Your Meta ads dashboard
Updated daily
Revenue from Meta$58.2k▲ 41% vs. last qtr
ROAS3.9×▲ 1.1
Cost per purchase$24▼ $9
New customers368▲ 31%
Oct 3New UGC Reels added to Advantage+ SalesDone
Sep 2726 rejected products fixed in the catalogDone
Sep 18Duplicate purchase events removedDone
Illustrative example, not client data
Compare your options

Facebook advertising agency, in-house or social media agency?

A good in-house hire or social media agency can do the job well. Here’s how we compare.
Web Ecommerce ProsIn-house hireSocial media agency
FocusBuilt for online storesDepends on the hireOften organic posts first
Shopping feed & catalogManaged and kept approvedOften left to whoever has timeRarely covered
Pixel & Conversions APIChecked and fixed by our developersUsually needs a developerOften flagged, not fixed
Creative testingNew concepts monthly, results checked weeklyDepends on time and skillsVaries
Landing page fixesBy our developers, in Growth or quotedUsually needs a developerUsually not offered
TargetsMargin-awareVariesOften ROAS or reach only
ReportingRevenue, gross profit and a change logVariesOften likes and reach
Organic postsAvailable through our social media management teamDepends on the hireUsually their main focus
Google Ads tooYes, we’re a Google PartnerDepends on the hireOften Meta only
Ways to work with us

Pick the Facebook ads setup that fits your store

We quote every plan individually after a free Facebook ads audit, based on your ad spend, catalog size and goals.

Facebook Ads Audit

A one-time deep review that goes much further than the free snapshot, ending in a prioritized fix list.

  • Account structure and the last 90 days of results
  • Pixel, Conversions API and event match quality
  • Catalog, product sets and rejected products
  • Creative results by concept, with test ideas
  • Prioritized fix list + walkthrough call
Get a Quote
Most popular

Facebook Ads Management

Ongoing monthly management of your Facebook and Instagram ads, done for you.

  • Everything in the audit
  • Advantage+ Sales, catalog and retargeting managed
  • Shopping feed and catalog management
  • Pixel and Conversions API checked
  • New ad concepts every month
  • Landing page recommendations
  • Monthly report + strategy call
Book a Call

Social Ads Growth

For stores ready to scale Meta and add more channels.

  • Everything in Management
  • More creative tests each month
  • Google Ads alongside Meta
  • Landing page fixes by our developers
  • Strategy calls every two weeks
Get a Quote
Is this a fit?

Who our Facebook ads management services are for

A great fit if you…

  • Sell online and want Facebook and Instagram ads that bring in profitable sales
  • Have Meta ads that stopped working after the iOS changes, or that cost too much
  • Can hand over product photos and videos, or customer content, to use in ads
  • Want one team handling ads, catalog, tracking and landing pages
  • Sell on Shopify, BigCommerce, WooCommerce, Magento or similar

Probably not a fit if you…

  • Can only test ads for a few weeks, since Meta needs time and data to learn
  • Want guaranteed ROAS or sales
  • Only want organic posts and no ads (see our social media management services)
  • Sell products that Meta doesn’t allow in ads
  • Sell only on Amazon (see our Amazon services)
FAQ

Questions store owners ask about Facebook ads

The same questions people ask ChatGPT and Google before they hire a Facebook ads agency, answered by our team.

About Facebook ads

It plans, builds and runs your ads on Facebook, Instagram and Meta’s other apps. For an online store, that covers your product catalog, Meta pixel and Conversions API tracking, creative testing, and campaigns such as Advantage+ Sales, catalog ads and retargeting.

Yes. Meta owns Facebook, Instagram, Messenger and WhatsApp, and their ads all run through Meta Ads Manager. A Meta ads agency, a Facebook advertising agency and an Instagram ads agency usually do the same work.

Ad spend is your call and depends on your margins, average order value and goals. Meta needs enough purchases to learn, so very small budgets learn slowly. After the free audit, we’ll suggest a starting budget.

Tracking and catalog fixes can pay off within weeks. A new ad set goes through a learning phase, and Meta says it needs about 50 results in a week to leave it. Steady results often take 2 to 3 months of testing.

Let’s grow your store with Meta ads

Ready to get more sales from your Meta ads?

Talk to a Facebook ads specialist about your store and what you want your ads to do.

Book a CallGet My Free Facebook Ads Audit

Or call 888-711-2347

Contact us

Book a CallFree Ads Audit