AI-FIRSTFacebook & Instagram Ads

Facebook Ads Agency for Ecommerce That Turns Scrollers Into Customers

3.6 billion people use Meta’s apps every day (Meta, June 2026). We’re a Meta and Facebook ads agency built for online stores: we connect your shopping feed to Meta, run Advantage+ Sales, catalog and Reels campaigns, and improve purchase tracking with the Meta pixel and Conversions API.

Get My Free Facebook Ads Audit Book a Call
Ads onMetaFacebookInstagramMessenger
20+ years in ecommerce
Meta Adsstridesupply.com · Facebook & Instagram
Shopping feed → Meta catalog1,240 products · synced hourly
  • Trail X Runner$129
  • Ridge Hiker$149
  • Daily Knit Sneaker$89
Campaigns ROAS
  • Advantage+ SalesActive4.2×
  • Reels prospectingLearning2.3×
  • Catalog ads · retargetingActive6.1×
ROAS
1.6×1.6×
Cost per purchase
$41$41
Revenue from Meta / month
$18k$18k
Illustrative example store, not client dataAuto-plays · hover to pause
Free Facebook ads audit

Get your free Facebook ads audit

Tell us about your store. A Meta ads specialist will contact you about access to your ad account, then send a short report with what to fix first, within 1–3 business days of getting access. No Meta ads yet? We’ll check whether your catalog, pixel and creative are ready to launch.

  • Meta pixel and Conversions API gaps
  • Catalog errors and rejected products
  • Tired creative and what to test next
  • Budgets split across too many ad sets
  • Quick wins you can fix this month
Request your free audit

No obligation. We never share your data.

Common Facebook ads problems

Why your Facebook ads stopped making money

Most Meta ad accounts we audit lose money in the same places. The good news: all of these can be fixed.

Tracking that misses sales

Since iOS privacy changes, a pixel-only setup misses many purchases, so Meta learns from half the story.

Conversions API: not set up

Tired creative

The same ads run for months and results slip: fewer clicks, fewer purchases, higher costs. Frequency alone doesn’t prove it; the results do.

CTR −48% · cost per purchase +62%

Catalog problems

Rejected products, wrong prices or missing images keep your best products out of catalog ads.

312 products rejected

Budget spread too thin

Too many small ad sets with similar targeting split the budget, so none gets enough data to learn well.

9 ad sets · $20/day each

Targets that ignore your margins

A good ROAS can still lose money on low-margin products. Your targets need to match your margins.

ROAS 3.0 · margin 25%

Results that look better than they are

View-through and retargeting sales can make an account look stronger than it is. Check them against real store sales.

1-day view: 41% of purchases
Check which problems your account has
20+

Years building and growing online stores

10+

Ecommerce platforms we develop on and advertise for

5.0

Average rating from 224 client reviews

600+

Online stores we’ve worked with

Margins, not just ROAS

The same ROAS can make money for one store and lose it for another

Meta reports revenue. Your business runs on margin. We set targets and decide where to spend using your product margins, stock and season, then check whether each campaign is worth what it costs.
Scale

When there’s money left after ad spend and you have the stock to sell more.

Test

New creative, products or audiences, with a capped budget and a clear goal.

Stop or revise

When the numbers don’t work, we change the creative or setup, or move the budget elsewhere.

Store A60% margin
Ad spend$1.00
Revenue at 3× ROAS$3.00
Gross profit on that revenue$1.80
Left after ad spend+$0.80
Store B25% margin
Ad spend$1.00
Revenue at 3× ROAS$3.00
Gross profit on that revenue$0.75
Left after ad spend−$0.25

Gross profit after ad spend, before shipping, payment fees, returns and our fee.

Campaigns, formats & placements

How we reach and convert your customers across Meta

Some of these are campaign setups, some are ad formats or placements, and some are audience strategies. We use the ones that fit your products, margins and budget, often inside the same campaign.

Advantage+ Sales

Meta’s AI finds buyers across Facebook, Instagram, Messenger and more, using your catalog and creative. Formerly called Advantage+ Shopping.

  • Broad targeting, strong creative
  • Catalog and video ads together
  • New and existing customers tracked

Catalog ads

Ads built from your product catalog that show each shopper the products they viewed, or ones they’re likely to want.

  • Dynamic product ads
  • Product sets by margin and best sellers
  • Prices and stock always current

Retargeting

Bring back people who visited your store, viewed products or left a cart.

  • Viewers, carts and past buyers
  • Frequency kept in check
  • Offers only where they pay off

Instagram ads

Feed, Reels and Stories placements where shoppers discover new brands every day, usually inside your main campaigns.

  • Reels and Stories placements
  • Product tags and Shop now buttons
  • UGC and creator content

Facebook ads

Feed, Marketplace and video placements that reach new customers at scale.

  • Prospecting with broad audiences
  • Carousel and collection ads
  • Lookalike and interest tests

Click-to-message ads

Ads that start a chat in Messenger or WhatsApp, for shoppers with questions before they buy.

  • Good for high-ticket or custom products
  • Answers when shoppers need them
  • Chats tracked back to the ad
Shopping feed & catalog

Your shopping feed powers every Meta catalog ad

Catalog ads, Advantage+ Sales and Instagram Shopping all run on your product catalog, built from the same product data as your Google feed, but set up and checked separately for Meta’s attributes and product IDs. If prices, stock or images are wrong, the ads are wrong too.
1
Connect your store

Shopify, BigCommerce, WooCommerce or a feed file connected to your Meta catalog, updated automatically.

2
Clean product data

Clear titles, prices, stock, sizes and images that look good in every placement.

3
Build product sets

Best sellers, high-margin products and new arrivals, so each campaign shows the right products.

4
Match pixel and catalog

The same product IDs in the pixel and catalog, so catalog ads show what people actually viewed.

The same product data also powers Google Shopping. See our Google Ads agency page.

Meta catalog check
6 of 6

stridesupply.com · shopping feed → Meta Commerce Manager

  • Catalog connected · Shopify
  • 1,214 of 1,240 products approved
  • Pixel & CAPI matched to catalog IDs
  • Product sets: best sellers, new in, under $50
  • Instagram product tags
  • Prices & stock synced hourly
What we changed
Fixed26 products rejected for missing images
AddedProduct set “High margin”
FixedContent ID mismatch with the pixel
Illustrative example, not client data
Ad creative

One product, four ad ideas to test

We don’t just resize the same ad. Each concept answers a different reason people buy, or don’t. We test them, keep the winners and refresh what gets tired.
See the grip in actionSponsored
Concept 1 · Demo

Shows what the product does. Works for people who’ve never heard of you.

Fits true to size. Free returns.Sponsored
Concept 2 · Objection

Answers the doubt that stops people from buying.

Trail X vs. your old runnersSponsored
Concept 3 · Comparison

Shows why it’s better than what they use today.

Free shipping over $75Sponsored
Concept 4 · Offer

Gives people who are almost ready a reason to buy now.

What we make

  • Ad copy, headlines and hooks
  • Static image ads and carousels
  • Video edits from your footage, product videos and customer content (UGC) you have the rights to use
  • New ad concepts every month, with results checked every week

What you provide

  • Product photos and videos
  • Customer reviews and UGC, or creators you already work with (partnership ads where it fits)
  • Feedback on concepts before they go live

Need new footage or creator content? We’ll brief you on what to film or source. Filming and creator sourcing aren’t included in our plans.

Organic vs. paid social

Social media management or social media advertising?

They’re often confused, but they do different jobs. Social media management builds your brand for free reach over time; social media advertising pays for reach and sales now. Most online stores do best with both.
Organic

Social Media Management

Build your brand and community on Facebook, Instagram and other channels with regular posts, Reels, Stories and replies. You don’t pay for reach; it grows over time.

Goal
Brand, community and trust
You pay for
Content and management time
Results
Build over months
Measured by
Reach, engagement and followers
What we do
  • Content calendar, posts and Reels
  • Comments and messages answered
  • Profiles kept on-brand
  • Monthly growth and engagement report
See our social media management services →
Paid

Social Media Advertising

Pay Meta to put your products in front of the right people now, with ads you can target, test and measure in sales.

Goal
Sales and new customers
You pay for
Ad management, creative and ad spend
Results
Can start within weeks
Measured by
Purchases, revenue and ROAS
What we do
  • Advantage+ Sales, catalog and retargeting ads
  • New ad concepts every month
  • Meta pixel and Conversions API tracking
  • Reports in revenue and ROAS
You’re on this page

Better together: organic posts build trust and show which content people love, and that content often becomes your best ads. Ads then bring new people to the brand you’ve built.

Service overview

Facebook ads management services for online stores

Everything a store needs to run profitable Facebook and Instagram ads, from tracking and catalog to creative and landing pages. Want help with organic posts too? See our social media management services.

Facebook Ads Audit

Account, pixel, catalog, audiences and creative reviewed, with a list of fixes ranked by impact.

Advantage+ Sales Campaigns

Meta’s AI-driven sales campaigns set up for ecommerce, with the right creative and catalog.

Catalog & Dynamic Ads

Product ads built from your catalog, with product sets for best sellers and margins.

Retargeting

Ads for people who viewed products or left a cart, with frequency kept in check.

Instagram Ads

Reels, Stories and feed ads with product tags, built for how people shop on Instagram.

Ad Creative & Testing

Ad copy, image ads and edits from your product photos and videos, tested to find winners.

Meta Pixel & Conversions API

Pixel and server-side tracking set up, deduplicated and checked.

Included

Shopping Feed & Catalog Management

Your product feed connected to Meta, kept approved and organized into product sets.

Included

Audience Strategy

Fewer, stronger ad sets with enough budget to learn, and clear roles for prospecting and retargeting.

Margin-Aware Targets

ROAS targets and budgets set by your margins, not one target for everything.

Our approach

Landing Page Fixes

A landing page review in every plan. Changes by our developers in Growth, or quoted separately.

Reporting & Attribution

Meta results checked against your store’s real orders, with click and view sales shown separately.

Get My Free Facebook Ads AuditBook a Call
Platforms we work with

Facebook ads for Shopify, BigCommerce, WooCommerce and more

We also develop on these platforms, so we fix catalog and tracking problems at the source, not just inside Meta Ads Manager.

Shopify

Facebook ads for Shopify: the Facebook & Instagram app, catalog sync and Conversions API.

BigCommerce

BigCommerce Facebook ads through the Meta channel, with catalog sync and pixel setup.

WooCommerce

Meta’s WooCommerce plugin, catalog feed and Conversions API on WordPress.

Magento / Adobe

Large catalogs, multi-store feeds and custom tracking.

Other platforms

Custom stores, Volusion, Shift4Shop and feed files from any system.

Facebook ads for Shopify

Shopify stores connect to Meta through the Facebook & Instagram app. It makes setup look easy. These checks make it work properly.

  • Facebook & Instagram app connected, with the data sharing level chosen to fit your privacy setup (Maximum turns on the Conversions API)
  • Product catalog synced from your Shopify store and rejected products fixed
  • Duplicate pixels checked across the app, your theme and custom pixels
  • Instagram Shopping and product tags set up where your store is eligible
Meta pixel & Conversions API

Tracking you can trust, so Meta finds real buyers

Meta’s AI learns from the purchases you send it. Since iOS privacy changes, the pixel alone misses sales. The Conversions API sends purchases from your store’s server too, so Meta sees more of what really happened.
  • Meta pixel and Conversions API working together
  • Duplicate events removed with event IDs
  • Purchase value and currency on every order
  • Better matching with hashed customer data, where consent allows
  • Tracking fixes made in your store by our developers
Book a Call
Meta tracking check
6 of 6

stridesupply.com · Meta pixel + Conversions API

  • Meta pixel installed
  • Conversions API (server events)
  • Events deduplicated by event ID
  • Purchase value and currency sent
  • Domain verified
  • Event match quality checked
What we changed
FixedPurchases counted twice (browser + server)
AddedConversions API through the Shopify app
AddedHashed email and phone for better matching
Illustrative example, not client data
Case studies

Results we’ve delivered for online businesses

Results from our wider marketing work for real businesses, including SEO and AI search. See what our team can do for your store.
View all case studies
Bike Finance Australia
Ecommerce SEOAI Search (AIO)Local SEO

Bike Finance Australia

SEO, AI search and local SEO for an online bike and e-bike finance platform. Over 34 months: 97% of keywords on Google’s page one and 1,259 conversions a month.

Read the case study
Adventure & Eco-Tourism New Zealand
Ecommerce SEOContent Marketing

Adventure & Eco-Tourism New Zealand

SEO for a New Zealand adventure and eco-tourism business. In six months: organic traffic up 121% and conversions more than doubled to 1,931 a month.

Read the case study
Workplace Vending Australia
Local SEOEcommerce SEOAI Search (AIO)

Workplace Vending Australia

SEO, AI search and local SEO for a national workplace vending provider. In 20 months: 50 keywords on Google’s page one and 79% presence in Google’s AI Overviews.

Read the case study
Client reviews

What store owners say about working with us

Real reviews from real clients.
Read all reviews

Web commerce pros created a really lovely design for our website. They also changed the layout for our images and updated/resized images so that the site is overall much more attractive. We have been receiving a lot of positive feedback from customers on the ease of use and the overall look of our site. In addition, we are very grateful to Roy for coming up with a creative solution for allowing customers to easily create their own quotes, which has been very helpful to both our operations and our customers.

Anna Flanguagelizard.com
Design & custom features

Webecommercepros are great web developers and good people. They moved our 1,000+ page website from our old platform to BigCommerce and did it fast and efficiently. They created all of our new artwork, 301 redirects, converted all of our products and more in record time at a very reasonable cost. We use them for all of our ongoing work like increasing load speed, updating our theme and shopping cart and site changes that we ask for. Highly recommend!

Cary Cliffordhubcapmike.com
BigCommerce migration

The best eCommerce agency I have ever worked with. They have been helping me for 4 years with my online business on Amazon and with my WordPress website. Highly recommended if you are looking for a professional team who you can use in long run.

Hamid Janruvanti.com
Amazon & WordPress

Want to know what your Meta ads really return?

Get a free Facebook ads audit for your store. No obligation.

Get My Free Facebook Ads AuditBook a Call
How it works

Our Facebook ads process

Clear steps, a named point of contact, new ad concepts every month and weekly checks.
1

Account access

You add us as a partner in your Meta business portfolio. You keep ownership.

Day 1
2

Audit

Pixel, catalog, campaigns, audiences, creative and competitors.

Week 1
3

Fix tracking & catalog

Conversions API, duplicate events and catalog errors fixed first.

Week 1–2
4

Creative plan

Concepts, formats and the first ad tests, agreed with you.

Week 2
5

Test & optimize

New ad concepts every month. Results, budgets and winners checked every week.

Ongoing
6

Report monthly

Spend, revenue, gross profit and every change made.

Monthly
Start with step 1: book a discovery call
Reporting

Reports in revenue and profit, not just likes

You see what you spent, what it earned, which ads worked and what we changed.
  • Spend, revenue and ROAS by campaign
  • Gross profit after ad spend, when you share product costs
  • Winning and losing ads, with what we test next
  • Click and view results shown separately
  • A log of every change we made
  • Monthly call with your account manager

How we measure: we report your account’s actual attribution setting (Meta’s default is 7-day click and 1-day view), with click and view results shown separately. A sale after an ad view doesn’t by itself prove the ad caused it, and neither does a click, so we compare Meta’s numbers with your store’s orders and total sales. If we also run your Google Ads, both may claim the same order, so we don’t simply add their numbers together. Profit in our reports means gross profit after ad spend, before shipping, payment fees, returns and our fee.

The tools behind your reports
Meta Ads ManagerGoogle AnalyticsShopifyMicrosoft Clarity
Your Meta ads dashboard
Updated daily
Revenue from Meta$58.2k▲ 41% vs. last qtr
ROAS3.9×▲ 1.1
Cost per purchase$24▼ $9
New customers368▲ 31%
Oct 3New UGC Reels added to Advantage+ SalesDone
Sep 2726 rejected products fixed in the catalogDone
Sep 18Duplicate purchase events removedDone
Illustrative example, not client data
Compare your options

Facebook advertising agency, in-house or social media agency?

A good in-house hire or social media agency can work well. Here’s where we’re different.
Web Ecommerce ProsIn-house hireSocial media agency
FocusBuilt for online storesDepends on the hireOften organic posts first
Shopping feed & catalogManaged and kept approvedOften left to whoever has timeRarely covered
Pixel & Conversions APIChecked and fixed by our developersUsually needs a developerOften flagged, not fixed
Creative testingNew concepts monthly, results checked weeklyDepends on time and skillsVaries
Landing page fixesBy our developers, in Growth or quotedUsually needs a developerUsually not offered
TargetsMargin-awareVariesOften ROAS or reach only
ReportingRevenue, gross profit and a change logVariesOften likes and reach
Organic postsAvailable through our social media management teamDepends on the hireUsually their main focus
Google Ads tooYes, we’re a Google PartnerDepends on the hireOften Meta only
Ways to work with us

Pick the Facebook ads setup that fits your store

Every plan is custom-quoted after a free Facebook ads audit, based on ad spend, catalog size and goals.

Facebook Ads Audit

One-time deep review that goes well beyond the free snapshot, with a prioritized fix list.

  • Account structure and the last 90 days of results
  • Pixel, Conversions API and event match quality
  • Catalog, product sets and rejected products
  • Creative results by concept, with test ideas
  • Prioritized fix list + walkthrough call
Get a Quote
Most popular

Facebook Ads Management

Monthly Facebook and Instagram ads management, with the work done for you.

  • Everything in the audit
  • Advantage+ Sales, catalog and retargeting managed
  • Shopping feed and catalog management
  • Pixel and Conversions API checked
  • New ad concepts every month
  • Landing page recommendations
  • Monthly report + strategy call
Book a Call

Social Ads Growth

For stores ready to scale Meta and add more channels.

  • Everything in Management
  • More creative tests each month
  • Google Ads alongside Meta
  • Landing page fixes by our developers
  • Strategy calls every two weeks
Get a Quote
Is this a fit?

Who our Facebook ads management services are for

A great fit if you…

  • Sell online and want Facebook and Instagram ads to bring profitable sales
  • Run Meta ads that stopped working after iOS changes, or feel too expensive
  • Can share product photos and videos, or customer content, for ads
  • Want one team for ads, catalog, tracking and landing pages
  • Sell on Shopify, BigCommerce, WooCommerce, Magento or similar

Probably not a fit if you…

  • Can only test ads for a few weeks. Meta needs time and data to learn
  • Want guaranteed ROAS or sales. No honest agency can promise that
  • Only want organic posts, not ads (see our social media management services)
  • Sell products Meta doesn’t allow to be advertised
  • Sell only on Amazon (see our Amazon services)
FAQ

Questions store owners ask about Facebook ads

The same questions people ask ChatGPT and Google before they hire a Facebook ads agency, answered by our team.

About Facebook ads

A Facebook ads agency plans, builds and manages your ads on Facebook, Instagram and Meta’s other apps. For online stores that means your product catalog, Meta pixel and Conversions API tracking, creative testing, and campaigns like Advantage+ Sales, catalog ads and retargeting.

Yes. Meta is the company behind Facebook, Instagram, Messenger and WhatsApp, and all their ads run from one place, Meta Ads Manager. A Meta ads agency, a Facebook advertising agency and an Instagram ads agency usually do the same work.

It depends on your margins, average order value and goals. Meta needs enough purchases to learn, so very small budgets learn slowly. We suggest a starting budget after the free audit.

Tracking and catalog fixes can help within weeks. New ad sets go through a learning phase, which Meta says needs about 50 results in a week. Steady results often take 2 to 3 months of testing.

Let’s grow your store with Meta ads

Ready to turn scrollers into customers?

Talk to a Facebook ads specialist about your store. No pressure, no long sales pitch.

Book a CallGet My Free Facebook Ads Audit

Or call 888-711-2347

Contact us

Book a CallFree Ads Audit