Web commerce pros created a really lovely design for our website. They also changed the layout for our images and updated/resized images so that the site is overall much more attractive. We have been receiving a lot of positive feedback from customers on the ease of use and the overall look of our site. In addition, we are very grateful to Roy for coming up with a creative solution for allowing customers to easily create their own quotes, which has been very helpful to both our operations and our customers.
Get your free Google Ads audit
Fill in the form and a Google Ads specialist will reach out to ask for access to your account. Once we’re in, you’ll get a short report on what to fix first within 1–3 business days. If you’re not running Google Ads yet, we’ll check whether your store, feed and tracking are ready to launch.
- Spend going to searches that never sell
- Conversion tracking errors
- Product feed disapprovals
- How campaigns are structured and bid
- Quick wins you can fix this month
Why your Google Ads aren’t making money
Purchases counted wrong
When purchase events fire twice or not at all, Google learns from bad data and bids on the wrong things.
purchase: counted 2×Spend on searches that never buy
Broad match and Performance Max will happily pay for searches that never convert unless someone reviews them.
“free treadmill manual” · $412A feed that holds products back
Disapproved products, thin titles and missing GTINs keep your best sellers out of Shopping ads.
312 products disapprovedEverything in one campaign
Your best sellers and slow movers split a single budget, so the products that sell get less than they need.
1 campaign · 2,400 productsTargets set without your margins
A strong ROAS can still lose money on low-margin products, so targets have to reflect what you earn on each sale.
ROAS 4.0 · margin 18%Reports that flatter the account
Brand searches can make an account look healthier than it is. They’re worth running, but they should be measured on their own.
62% of conversions: brand searchesYears building and growing online stores
Ecommerce platforms we develop on and advertise for
Average rating from 226 client reviews
Online stores we’ve worked with
The same ROAS can mean profit for one store and a loss for another
Once ad spend is covered, there’s profit left and enough stock to sell more.
New products, audiences or campaign types get a capped budget and a clear goal.
If the numbers don’t work, we change the setup or move the budget somewhere better.
Gross profit after ad spend, before shipping, payment fees, returns and our fee.
Google Ads campaign types for online stores
Google Shopping
Product ads with your image, price and store name, built from your Merchant Center feed. It’s the core of our Google Shopping ads management.
- Product groups built around margin and best sellers
- Weekly search term reviews
- Direct control over product groups and bids
Performance Max
One campaign that runs across Search, Shopping, YouTube, Display, Gmail and Discover, with Google’s AI choosing where ads appear.
- Asset groups split by product type
- Brand exclusions
- Feed-only setups where they perform better
Search
Text ads for shoppers who already know what they want, like product names, categories and comparisons.
- Brand and non-brand kept apart
- Negative keyword lists kept current
- Ongoing ad copy tests
YouTube & Demand Gen
Video and image ads that put your products in front of new shoppers on YouTube, Gmail and Discover.
- Product videos and Shorts
- Your product feed attached
- Audiences built for new customers
Remarketing
Win back people who looked at a product or left a cart.
- Dynamic ads showing what they viewed
- Cart and checkout audiences
- Customer list targeting
Microsoft Ads
Your best-performing Google campaigns copied over to Bing, Yahoo and Copilot for extra reach.
- Imported, then adjusted
- Microsoft Merchant Center feed
- Run next to your Google campaigns
Every Shopping ad starts with your product feed
Your Shopify, BigCommerce, WooCommerce or Magento catalog flows into Merchant Center and refreshes daily.
We rewrite titles for search and fill in GTINs, Google product categories, attributes and image gaps.
Custom labels for margin, best sellers and season let us put more budget behind the products that earn you money.
We fix disapprovals, price and stock mismatches and policy issues before they pull your ads.
The same feed also powers free product listings on Google. For Google Shopping SEO, head to our Ecommerce SEO page.
Google Ads management services for online stores
Google Ads audit
We review your account, tracking, feed and campaigns, then hand you fixes ranked by impact.
Shopping campaigns
Standard Shopping campaigns organized around best sellers and margins.
Performance Max
Asset groups, audience signals and brand exclusions built for online stores.
Search campaigns
Brand, category and competitor campaigns, with tight control over keywords.
Google Shopping management
Your Merchant Center feed optimized, approved and labeled for bidding, managed alongside your Shopping campaigns.
IncludedConversion tracking
Purchases, order value, enhanced conversions and GA4 set up and double-checked.
IncludedMargin-aware bidding
ROAS targets and product priorities come from your margins, with no single target applied to everything.
Our approachYouTube & Demand Gen
Video and image campaigns aimed at new shoppers.
Remarketing
Dynamic product ads for people who browsed products or abandoned a cart.
Ad copy & assets
We write and test ad text, headlines and image assets for your products.
Landing page fixes
Every plan includes a landing page review. Our developers make the changes in Growth, or we quote them separately.
Microsoft Ads
Your best Google campaigns copied to Microsoft Ads to reach more people.
Google Ads for Shopify, BigCommerce, WooCommerce and more
Shopify
Shopify Google Ads setups built on the Google & YouTube app, with feed fixes and checkout tracking.
BigCommerce
The Google Shopping channel, feed apps and tracking inside Stencil themes.
WooCommerce
Feed plugins plus GA4 and Google tag setup on WordPress.
Magento / Adobe
Big catalogs, multi-store feeds and custom tracking.
Other platforms
Custom builds, Volusion, Shift4Shop and feed files from any system.
Google Ads for Shopify
Running Google Ads for a Shopify store usually means the Google & YouTube app. Setup looks simple, so we check the details that make it actually work.
- Google & YouTube app connected and its settings reviewed
- Shopify Google Shopping feed running in Merchant Center and kept approved
- Duplicate purchase tags hunted down across the app, your theme and custom pixels
- Purchase values, enhanced conversions and remarketing audiences configured
Accurate tracking means Google bids on real sales
- Purchases tracked with the actual order value
- Enhanced conversions to fill gaps in your data
- GA4 linked to Google Ads, with any data gaps explained
- Consent mode configured where your store needs it
- Fixes made inside your store by our developers
stridesupply.com · Google Ads + GA4
- Purchase event fires once per order
- Real order value sent
- Enhanced conversions
- GA4 linked to Google Ads
- Consent mode
- New vs. returning customers
Results we’ve delivered for online businesses
What store owners say about working with us
Webecommercepros are great web developers and good people. They moved our 1,000+ page website from our old platform to BigCommerce and did it fast and efficiently. They created all of our new artwork, 301 redirects, converted all of our products and more in record time at a very reasonable cost. We use them for all of our ongoing work like increasing load speed, updating our theme and shopping cart and site changes that we ask for. Highly recommend!
The best eCommerce agency I have ever worked with. They have been helping me for 4 years with my online business on Amazon and with my WordPress website. Highly recommended if you are looking for a professional team who you can use in long run.
Want to know where your ad budget goes?
Request a free Google Ads audit and see where the money is going. No obligation.
Our Google Ads process
Account access
You give us access to Google Ads, Merchant Center and GA4, and the accounts stay yours.
Day 1Audit
We go through tracking, feed, campaigns, search terms and competitors.
Week 1Fix tracking & feed
Conversion tracking and Merchant Center get fixed before anything else.
Week 1–2Keep, refine or rebuild
Based on the audit, campaigns get regrouped by margin, best sellers and intent.
Week 2–3Optimize weekly
Every week we check search terms, bids, budgets and products.
OngoingReport monthly
Spend, revenue, gross profit and every change we made.
MonthlyReports that show revenue and profit
- Spend, revenue and ROAS for each campaign
- Gross profit after ad spend, once you share product costs
- New and returning customers
- Which products and searches sell, and which ones don’t
- A running log of every change we make
- A monthly call with your account manager
How we measure: Revenue and ROAS come from Google Ads conversion data, which we check against the orders in your store. Google also takes credit for some sales that would have happened anyway (brand searches, returning customers), so we report brand and non-brand separately and look at total store sales instead of only what Google claims. Profit in our reports means gross profit after ad spend, before shipping, payment fees, returns and our fee.
| Oct 2 | Brand searches split out of Performance Max | Done |
| Sep 26 | 312 products re-approved in Merchant Center | Done |
| Sep 19 | 1,140 negative keywords added | Done |
Ecommerce PPC agency, in-house or general Google Ads agency?
| What matters | Web Ecommerce Pros | In-house hire | General PPC agency |
|---|---|---|---|
| Focus | Built for online stores | Depends on the hire | Often all industries |
| Product feed | Managed and kept approved | Often left to whoever has time | Sometimes an extra |
| Tracking fixes | Checked and fixed by our developers | Usually needs a developer | Often flagged, not fixed |
| Landing page fixes | By our developers, in Growth or quoted | Usually needs a developer | Usually not offered |
| Bidding goal | Margin-aware targets | Varies | Often ROAS only |
| Cost | Monthly fee, no hiring | Salary, tools and training | Monthly fee |
| Reporting | Revenue, gross profit and a change log | Varies | Often clicks and ROAS |
| Google Partner & certifications | Google Partner, certified team | Depends on the hire | Varies |
Choose the Google Ads plan that fits your store
Google Ads Audit
A one-time project that covers a full review of your account, tracking and feed, with a prioritized fix list.
- Account, campaigns and search terms review
- Conversion tracking check
- Merchant Center feed review
- Prioritized fix list + walkthrough call
Google Ads Management
Ongoing Google Ads management services where we do the work for you.
- Everything in the audit
- Shopping, Performance Max and Search managed
- Feed management
- Tracking set up and checked
- Landing page recommendations
- Weekly optimization
- Monthly report + strategy call
Google Ads Growth
For stores ready to grow across more channels.
- Everything in Management
- YouTube and Demand Gen
- Microsoft Ads
- Landing page fixes by our developers
- Strategy calls every two weeks
Who our Google Ads management services are for
A great fit if you…
- Sell online and want your Google Ads to produce profitable sales
- Feel like your Google Ads cost too much, or doubt your tracking is right
- Know your product margins, or want help figuring them out
- Prefer one team handling ads, product feed, tracking and landing pages
- Sell on Shopify, BigCommerce, WooCommerce, Magento or a similar platform
Probably not a fit if you…
- Can only test ads for a few weeks, since Google needs time and data to learn
- Expect guaranteed ROAS or sales, which we don’t offer
- Only sell on Amazon (see our Amazon services)
- Would rather grow without paying for each click (see our Ecommerce SEO services)
Learn more about Google Ads and growing online sales
Questions store owners ask about Google Ads
About Google Ads
An ecommerce Google Ads agency plans, builds and runs your campaigns, keeps your product feed approved and checks that purchases are tracked correctly. A general Google PPC agency often chases leads, while an ecommerce PPC agency works with products, margins, Shopping and Performance Max.
You get an account audit, conversion tracking, Merchant Center feed management, Shopping, Performance Max, Search, YouTube and remarketing campaigns, weekly optimization and monthly reporting. Landing page changes by our developers come with the Growth plan or get quoted separately.
It depends on your margins, average order value and goals. Google needs enough conversions to learn from, so very small budgets learn slowly. After the free audit, we suggest a starting budget.
Tracking and feed fixes can help within a few weeks. New campaigns usually take 2 to 6 weeks to learn, and steady results often take 2 to 3 months.
Neither wins outright, because they do different jobs. Google Ads reaches people already searching for your products, while Meta Ads creates new demand, and many stores do best running both. See our Meta Ads for Ecommerce page.
Campaigns
Neither wins every time, so it comes down to your catalog, data and budget. Performance Max often works well when tracking is solid and conversions are steady, and standard Shopping gives you more control. Many stores run both for different product groups.
Usually, yes. Search campaigns let you control key keywords, your brand name and ad text, and they show you more of the searches you’re paying for.
We add brand exclusions to Performance Max and run brand searches in their own Search campaign, so each campaign’s real performance is visible. What new customers cost is a separate question, answered with new-customer tracking and your customer data.
Yes. We run YouTube and Demand Gen campaigns with your product feed attached, mostly to reach new shoppers. They tend to work best once Shopping and Search are already profitable.
Feed & tracking
The usual causes are missing GTINs, prices or stock that don’t match your site, missing shipping or return details, and policy issues. We track down the cause, fix it in your feed or store, and keep watching for new issues.
Shopify sends your products to Google Merchant Center through the Google & YouTube app, and from there they can appear in free listings and Shopping ads. We fill feed gaps, keep products approved and manage your Shopping campaigns.
Enhanced conversions send hashed customer data, like an email address, with each purchase so Google can match more sales to your ads. That gives bidding better data, especially with cookie limits.
Yes. Shopify stores usually run Google Ads through the Google & YouTube app for the feed and conversion tracking. We review its settings, fill feed gaps and look for duplicate purchase tags across the app, your theme and any custom pixels.
Working with us
Yes. Web Ecommerce Pros is a Google Partner, which means we meet Google’s requirements for account performance, ad spend managed and Google Ads certifications. You can check our profile on Google Partners.
You do. We work inside your account through manager access, and your campaigns and data stay fully open to you.
It’s quoted per store. After a free Google Ads audit, we price each plan around your ad spend, catalog size and goals.
Yes. We start with an audit, keep what already works and change the rest step by step, with a handover planned to keep disruption low.
Ready to make your ad spend profitable?
Tell a Google Ads specialist about your store and get straight answers on what’s working and what isn’t.
Or call 888-711-2347
