AI-FIRSTEcommerce PPC Agency

Google Ads Agency for Ecommerce That Turns Ad Spend Into Profitable Sales

We’re a Google Ads agency built for online stores, and a certified Google Partner. We manage Shopping, Performance Max, Search and YouTube campaigns, and fix your product feed and conversion tracking first, so your budget goes to the products and searches that make you money.

Google Partner

Official Google Partner

Our Google Ads team is certified and verified by Google. View profile ↗

Shopify PartnerBigCommerce Partner
Google Ads resultsstridesupply.com · first 6 months
Ad revenueAd spend
Tracking fixedTracking
Feed approvedFeed
Brand split from PMaxBrand split
Remarketing liveRemarketing
ROAS
1.8×1.8×
Cost per purchase
$62$62
Ad revenue / month
$24k$24k
Illustrative example store, not client dataAuto-plays · hover to pause
Free Google Ads audit

Get your free Google Ads audit

Tell us about your store. A Google Ads specialist will contact you about access to your account, then send a short report with what to fix first, within 1–3 business days of getting access. No Google Ads yet? We’ll check whether your store, feed and tracking are ready to launch.

  • Money spent on searches that don’t sell
  • Conversion tracking errors
  • Product feed disapprovals
  • Campaign structure and bidding
  • Quick wins you can fix this month
Request your free audit

No obligation. We never share your data.

Common Google Ads problems

Why your Google Ads aren’t making money

Most store accounts we audit lose money in the same places. The good news: all of these can be fixed.

Tracking you can’t trust

Duplicate or missing purchase events, so Google learns from the wrong data and bids on the wrong things.

purchase: counted 2×

Money spent on the wrong searches

Broad match and Performance Max can spend on searches that never buy unless someone checks them.

“free treadmill manual” · $412

Feed problems

Disapproved products, weak titles and missing GTINs keep your best products out of Shopping ads.

312 products disapproved

One campaign for everything

Best sellers and slow movers share one budget, so the products that sell don’t get enough of it.

1 campaign · 2,400 products

Targets that ignore your margins

A good ROAS can still lose money on low-margin products. Your targets need to match your margins.

ROAS 4.0 · margin 18%

Results that look better than they are

Brand searches can make an account look stronger than it is. They’re worth running, but should be measured separately.

62% of conversions: brand searches
20+

Years building and growing online stores

10+

Ecommerce platforms we develop on and advertise for

5.0

Average rating from 224 client reviews

600+

Online stores we’ve worked with

Margins, not just ROAS

The same ROAS can make money for one store and lose it for another

Google reports revenue. Your business runs on margin. We set targets and decide where to spend using your product margins, stock and season, then check whether each campaign is worth what it costs.
Scale

When there’s money left after ad spend and you have the stock to sell more.

Test

New products, audiences or campaign types, with a capped budget and a clear goal.

Stop or revise

When the numbers don’t work, we change the setup or move the budget elsewhere.

Store A60% margin
Ad spend$1.00
Revenue at 4× ROAS$4.00
Gross profit on that revenue$2.40
Left after ad spend+$1.40
Store B20% margin
Ad spend$1.00
Revenue at 4× ROAS$4.00
Gross profit on that revenue$0.80
Left after ad spend−$0.20

Gross profit after ad spend, before shipping, payment fees, returns and our fee.

Campaigns we manage

Every Google Ads campaign type an online store needs

Each campaign type does a different job. We use the ones that fit your products, margins and budget, not all of them by default.

Google Shopping

Product ads with image, price and store name, built from your Merchant Center feed.

  • Grouped by margin and best sellers
  • Search terms checked weekly
  • More direct control over product groups and bids

Performance Max

One campaign across Search, Shopping, YouTube, Display, Gmail and Discover, run by Google’s AI.

  • Asset groups by product type
  • Brand exclusions
  • Feed-only setups when they work better

Search

Text ads for high-intent searches: product names, categories and comparisons.

  • Brand and non-brand kept separate
  • Negative keyword lists
  • Ad copy tests

YouTube & Demand Gen

Video and image ads that reach new shoppers on YouTube, Gmail and Discover.

  • Product videos and Shorts
  • Product feed attached
  • New-customer audiences

Remarketing

Bring back shoppers who viewed products or left a cart.

  • Dynamic product ads
  • Cart and checkout audiences
  • Customer lists

Microsoft Ads

Your best Google campaigns copied to Bing, Yahoo and Copilot for extra reach.

  • Imported and adjusted
  • Microsoft Merchant Center feed
  • Managed alongside your Google campaigns
Product feed

Your product feed is the base of every Shopping ad

Shopping ads are built from your Merchant Center feed, not keywords, and Performance Max uses it alongside your images, videos and audience signals. Better product data means more approved products and more relevant ads. Our Google Shopping management service covers both: the feed and the campaigns that run on it.
1
Connect your store

Feed from Shopify, BigCommerce, WooCommerce or Magento into Merchant Center, updated daily.

2
Optimize every product

Search-friendly titles, GTINs, Google product categories, attributes and clean images.

3
Label for bidding

Custom labels for margin, best sellers and season, so we can spend more on what makes you money.

4
Keep it approved

Disapprovals, price and stock mismatches and policy issues fixed before they stop your ads.

The same feed also powers free product listings on Google. See Google Shopping SEO on our Ecommerce SEO page.

Your product feed
TitleT7 TreadmillNordicPace T7 Folding Treadmill, 3.5 HP, 300 lb Capacity
GTINMissingAdded
CategoryNot setExercise & Fitness › Treadmills
Images1 photo, watermark6 photos, clean background
ReviewsNot connected4.8★ from 310 reviews
StatusLimited · 2 issuesApproved
folding treadmill
Sponsored
StrideMax 500 Treadmill$1,149★★★★☆ (1.2k) · Big Box Sports
TrekRun Folding Treadmill$799★★★★☆ (640) · FitMart
PacerLite Walking Pad$449★★★★☆ (2.1k) · HomeGym Co.
Your product isn't shown Feed limited, low relevance
✓ Shown first, with price, rating and free shipping
Products approved
38%38%
Shopping click rate
0.6%0.6%
Shopping revenue / month
$9.4k$9.4k
Illustrative example product, not client dataAuto-plays · hover to pause
Service overview

Google Ads management services for online stores

Everything a store needs to run profitable Google Ads, from tracking and feed to campaigns and landing pages.

Google Ads Audit

Account, tracking, feed and campaigns reviewed, with a list of fixes ranked by impact.

Shopping Campaigns

Standard Shopping built around your best sellers and margins.

Performance Max

Asset groups, audience signals and brand exclusions set up for ecommerce.

Search Campaigns

Brand, category and competitor campaigns with tight keyword control.

Google Shopping Management

Merchant Center feed optimized, approved and labeled for bidding, managed together with your Shopping campaigns.

Included

Conversion Tracking

Purchases, order value, enhanced conversions and GA4 set up and checked.

Included

Margin-Aware Bidding

ROAS targets and product priorities set by your margins, not one target for everything.

Our approach

YouTube & Demand Gen

Video and image campaigns that reach new shoppers.

Remarketing

Dynamic product ads for people who viewed products or left a cart.

Ad Copy & Assets

Ad text, headlines and image assets written and tested for your products.

Landing Page Fixes

A landing page review in every plan. Changes by our developers in Growth, or quoted separately.

Microsoft Ads

Your best Google campaigns copied to Microsoft Ads for extra reach.

Platforms we work with

Google Ads for Shopify, BigCommerce, WooCommerce and more

We also develop on these platforms, so we fix feed and tracking problems at the source, not just inside Google Ads.

Shopify

Google Ads for Shopify: the Google & YouTube app, feed fixes and checkout tracking.

BigCommerce

Google Shopping channel, feed apps and Stencil theme tracking.

WooCommerce

Feed plugins, GA4 and Google tag setup on WordPress.

Magento / Adobe

Large catalogs, multi-store feeds and custom tracking.

Other platforms

Custom stores, Volusion, Shift4Shop and feed files from any system.

Google Ads for Shopify

Shopify Google Ads usually run through the Google & YouTube app. It makes setup look easy. These checks make it work properly.

  • Google & YouTube app connected and its settings checked
  • Shopify Google Shopping feed set up in Merchant Center and kept approved
  • Duplicate purchase tags checked across the app, your theme and custom pixels
  • Purchase values, enhanced conversions and remarketing audiences set up
Conversion tracking

Tracking you can trust, so Google bids on real sales

Google’s bidding learns from your conversion data. If purchases are counted twice or order values are wrong, it optimizes for the wrong thing. We check and fix tracking before we touch bids.
  • Purchase tracking with the real order value
  • Enhanced conversions for more accurate data
  • GA4 and Google Ads linked, with any gaps checked and explained
  • Consent mode set up where your store needs it
  • Tracking fixes made in your store by our developers
Conversion tracking check
6 of 6

stridesupply.com · Google Ads + GA4

  • Purchase event fires once per order
  • Real order value sent
  • Enhanced conversions
  • GA4 linked to Google Ads
  • Consent mode
  • New vs. returning customers
What we changed
FixedDuplicate purchase tag removed
AddedEnhanced conversions turned on
AddedNew customer value set in bidding
Illustrative example, not client data
Client reviews

What store owners say about working with us

Real reviews from real clients.
Read all reviews

Web commerce pros created a really lovely design for our website. They also changed the layout for our images and updated/resized images so that the site is overall much more attractive. We have been receiving a lot of positive feedback from customers on the ease of use and the overall look of our site. In addition, we are very grateful to Roy for coming up with a creative solution for allowing customers to easily create their own quotes, which has been very helpful to both our operations and our customers.

Anna Flanguagelizard.com
Design & custom features

Webecommercepros are great web developers and good people. They moved our 1,000+ page website from our old platform to BigCommerce and did it fast and efficiently. They created all of our new artwork, 301 redirects, converted all of our products and more in record time at a very reasonable cost. We use them for all of our ongoing work like increasing load speed, updating our theme and shopping cart and site changes that we ask for. Highly recommend!

Cary Cliffordhubcapmike.com
BigCommerce migration

The best eCommerce agency I have ever worked with. They have been helping me for 4 years with my online business on Amazon and with my WordPress website. Highly recommended if you are looking for a professional team who you can use in long run.

Hamid Janruvanti.com
Amazon & WordPress

Want to know where your ad budget goes?

Get a free Google Ads audit for your store. No obligation.

How it works

Our Google Ads process

Clear steps, a named point of contact and weekly work on your account.
1

Account access

You add us to Google Ads, Merchant Center and GA4. You keep ownership.

Day 1
2

Audit

Tracking, feed, campaigns, search terms and competitors.

Week 1
3

Fix tracking & feed

Conversion tracking and Merchant Center fixed first.

Week 1–2
4

Keep, refine or rebuild

Based on the audit: campaigns grouped by margin, best sellers and intent.

Week 2–3
5

Optimize weekly

Search terms, bids, budgets and products checked every week.

Ongoing
6

Report monthly

Spend, revenue, gross profit and every change made.

Monthly
Reporting

Reports in revenue and profit, not just clicks

You see what you spent, what it earned and what we changed.
  • Spend, revenue and ROAS by campaign
  • Gross profit after ad spend, when you share product costs
  • New vs. returning customers
  • The products and searches that sell, and the ones that don’t
  • A log of every change we made
  • Monthly call with your account manager

How we measure: revenue and ROAS come from Google Ads conversion data, checked against the orders in your store. Some sales Google reports would have happened anyway (brand searches, returning buyers), so we report brand and non-brand separately and look at total store sales, not just what Google claims. Profit in our reports means gross profit after ad spend, before shipping, payment fees, returns and our fee.

The tools behind your reports
Google AdsGoogle AnalyticsMerchant CenterMicrosoft Clarity
Your Google Ads dashboard
Updated daily
Ad revenue$71.4k▲ 38% vs. last qtr
ROAS4.6×▲ 1.2
Cost per purchase$28▼ $9
New customers412▲ 24%
Oct 2Brand searches split out of Performance MaxDone
Sep 26312 products re-approved in Merchant CenterDone
Sep 191,140 negative keywords addedDone
Illustrative example, not client data
Compare your options

Ecommerce PPC agency, in-house or general Google Ads agency?

A good in-house hire or Google PPC agency can work well. Here’s where we’re different.
What mattersWeb Ecommerce ProsIn-house hireGeneral PPC agency
FocusBuilt for online storesDepends on the hireOften all industries
Product feedManaged and kept approvedOften left to whoever has timeSometimes an extra
Tracking fixesChecked and fixed by our developersUsually needs a developerOften flagged, not fixed
Landing page fixesBy our developers, in Growth or quotedUsually needs a developerUsually not offered
Bidding goalMargin-aware targetsVariesOften ROAS only
CostMonthly fee, no hiringSalary, tools and trainingMonthly fee
ReportingRevenue, gross profit and a change logVariesOften clicks and ROAS
Google Partner & certificationsGoogle Partner, certified teamDepends on the hireVaries
Ways to work with us

Pick the Google Ads setup that fits your store

Every plan is custom-quoted after a free Google Ads audit, based on ad spend, catalog size and goals.

Google Ads Audit

One-time project: a full review of your account, tracking and feed, with a prioritized fix list.

  • Account, campaigns and search terms review
  • Conversion tracking check
  • Merchant Center feed review
  • Prioritized fix list + walkthrough call
Get a Quote
Most popular

Google Ads Management

Monthly Google Ads management services, with the work done for you.

  • Everything in the audit
  • Shopping, Performance Max and Search managed
  • Feed management
  • Tracking set up and checked
  • Landing page recommendations
  • Weekly optimization
  • Monthly report + strategy call
Book a Call

Google Ads Growth

For stores ready to scale across more channels.

  • Everything in Management
  • YouTube and Demand Gen
  • Microsoft Ads
  • Landing page fixes by our developers
  • Strategy calls every two weeks
Get a Quote
Is this a fit?

Who our Google Ads management services are for

A great fit if you…

  • Sell online and want Google Ads to bring profitable sales, not just clicks
  • Run Google Ads that feel expensive, or aren’t sure your tracking is right
  • Know your product margins, or want help working them out
  • Want one team for ads, product feed, tracking and landing pages
  • Sell on Shopify, BigCommerce, WooCommerce, Magento or similar

Probably not a fit if you…

  • Can only test ads for a few weeks. Google needs time and data to learn
  • Want guaranteed ROAS or sales. No honest agency can promise that
  • Sell only on Amazon (see our Amazon services)
  • Want to grow without paying for every click (see our Ecommerce SEO services)
FAQ

Questions store owners ask about Google Ads

The same questions people ask ChatGPT and Google before they hire an ecommerce PPC agency, answered by our team.

About Google Ads

An ecommerce Google Ads agency plans, builds and manages your campaigns, keeps your product feed approved and makes sure purchases are tracked correctly. A general Google PPC agency often focuses on leads; an ecommerce PPC agency works with products, margins, Shopping and Performance Max.

An account audit, conversion tracking, Merchant Center feed management, Shopping, Performance Max, Search, YouTube and remarketing campaigns, weekly optimization and monthly reporting. Landing page changes by our developers are part of the Growth plan or quoted separately.

It depends on your margins, average order value and goals. Google needs enough conversions to learn, so very small budgets learn slowly. We suggest a starting budget after the free audit.

Tracking and feed fixes can help within weeks. New campaigns usually need 2 to 6 weeks to learn, and steady results often take 2 to 3 months.

They do different jobs. Google Ads reaches people already searching for your products, while Meta Ads creates new demand. Many stores do best with both. See our Meta Ads for Ecommerce page.

Let’s grow your store with Google Ads

Ready to make your ad spend profitable?

Talk to a Google Ads specialist about your store. No pressure, no long sales pitch.

Or call 888-711-2347

Contact us