Web commerce pros created a really lovely design for our website. They also changed the layout for our images and updated/resized images so that the site is overall much more attractive. We have been receiving a lot of positive feedback from customers on the ease of use and the overall look of our site. In addition, we are very grateful to Roy for coming up with a creative solution for allowing customers to easily create their own quotes, which has been very helpful to both our operations and our customers.
Get your free Google Ads audit
Tell us about your store. A Google Ads specialist will contact you about access to your account, then send a short report with what to fix first, within 1–3 business days of getting access. No Google Ads yet? We’ll check whether your store, feed and tracking are ready to launch.
- Money spent on searches that don’t sell
- Conversion tracking errors
- Product feed disapprovals
- Campaign structure and bidding
- Quick wins you can fix this month
Why your Google Ads aren’t making money
Tracking you can’t trust
Duplicate or missing purchase events, so Google learns from the wrong data and bids on the wrong things.
purchase: counted 2×Money spent on the wrong searches
Broad match and Performance Max can spend on searches that never buy unless someone checks them.
“free treadmill manual” · $412Feed problems
Disapproved products, weak titles and missing GTINs keep your best products out of Shopping ads.
312 products disapprovedOne campaign for everything
Best sellers and slow movers share one budget, so the products that sell don’t get enough of it.
1 campaign · 2,400 productsTargets that ignore your margins
A good ROAS can still lose money on low-margin products. Your targets need to match your margins.
ROAS 4.0 · margin 18%Results that look better than they are
Brand searches can make an account look stronger than it is. They’re worth running, but should be measured separately.
62% of conversions: brand searchesYears building and growing online stores
Ecommerce platforms we develop on and advertise for
Average rating from 224 client reviews
Online stores we’ve worked with
The same ROAS can make money for one store and lose it for another
When there’s money left after ad spend and you have the stock to sell more.
New products, audiences or campaign types, with a capped budget and a clear goal.
When the numbers don’t work, we change the setup or move the budget elsewhere.
Gross profit after ad spend, before shipping, payment fees, returns and our fee.
Every Google Ads campaign type an online store needs
Google Shopping
Product ads with image, price and store name, built from your Merchant Center feed.
- Grouped by margin and best sellers
- Search terms checked weekly
- More direct control over product groups and bids
Performance Max
One campaign across Search, Shopping, YouTube, Display, Gmail and Discover, run by Google’s AI.
- Asset groups by product type
- Brand exclusions
- Feed-only setups when they work better
Search
Text ads for high-intent searches: product names, categories and comparisons.
- Brand and non-brand kept separate
- Negative keyword lists
- Ad copy tests
YouTube & Demand Gen
Video and image ads that reach new shoppers on YouTube, Gmail and Discover.
- Product videos and Shorts
- Product feed attached
- New-customer audiences
Remarketing
Bring back shoppers who viewed products or left a cart.
- Dynamic product ads
- Cart and checkout audiences
- Customer lists
Microsoft Ads
Your best Google campaigns copied to Bing, Yahoo and Copilot for extra reach.
- Imported and adjusted
- Microsoft Merchant Center feed
- Managed alongside your Google campaigns
Your product feed is the base of every Shopping ad
Feed from Shopify, BigCommerce, WooCommerce or Magento into Merchant Center, updated daily.
Search-friendly titles, GTINs, Google product categories, attributes and clean images.
Custom labels for margin, best sellers and season, so we can spend more on what makes you money.
Disapprovals, price and stock mismatches and policy issues fixed before they stop your ads.
The same feed also powers free product listings on Google. See Google Shopping SEO on our Ecommerce SEO page.
Google Ads management services for online stores
Google Ads Audit
Account, tracking, feed and campaigns reviewed, with a list of fixes ranked by impact.
Shopping Campaigns
Standard Shopping built around your best sellers and margins.
Performance Max
Asset groups, audience signals and brand exclusions set up for ecommerce.
Search Campaigns
Brand, category and competitor campaigns with tight keyword control.
Google Shopping Management
Merchant Center feed optimized, approved and labeled for bidding, managed together with your Shopping campaigns.
IncludedConversion Tracking
Purchases, order value, enhanced conversions and GA4 set up and checked.
IncludedMargin-Aware Bidding
ROAS targets and product priorities set by your margins, not one target for everything.
Our approachYouTube & Demand Gen
Video and image campaigns that reach new shoppers.
Remarketing
Dynamic product ads for people who viewed products or left a cart.
Ad Copy & Assets
Ad text, headlines and image assets written and tested for your products.
Landing Page Fixes
A landing page review in every plan. Changes by our developers in Growth, or quoted separately.
Microsoft Ads
Your best Google campaigns copied to Microsoft Ads for extra reach.
Google Ads for Shopify, BigCommerce, WooCommerce and more
Shopify
Google Ads for Shopify: the Google & YouTube app, feed fixes and checkout tracking.
BigCommerce
Google Shopping channel, feed apps and Stencil theme tracking.
WooCommerce
Feed plugins, GA4 and Google tag setup on WordPress.
Magento / Adobe
Large catalogs, multi-store feeds and custom tracking.
Other platforms
Custom stores, Volusion, Shift4Shop and feed files from any system.
Google Ads for Shopify
Shopify Google Ads usually run through the Google & YouTube app. It makes setup look easy. These checks make it work properly.
- Google & YouTube app connected and its settings checked
- Shopify Google Shopping feed set up in Merchant Center and kept approved
- Duplicate purchase tags checked across the app, your theme and custom pixels
- Purchase values, enhanced conversions and remarketing audiences set up
Tracking you can trust, so Google bids on real sales
- Purchase tracking with the real order value
- Enhanced conversions for more accurate data
- GA4 and Google Ads linked, with any gaps checked and explained
- Consent mode set up where your store needs it
- Tracking fixes made in your store by our developers
stridesupply.com · Google Ads + GA4
- Purchase event fires once per order
- Real order value sent
- Enhanced conversions
- GA4 linked to Google Ads
- Consent mode
- New vs. returning customers
Results we’ve delivered for online businesses
What store owners say about working with us
Webecommercepros are great web developers and good people. They moved our 1,000+ page website from our old platform to BigCommerce and did it fast and efficiently. They created all of our new artwork, 301 redirects, converted all of our products and more in record time at a very reasonable cost. We use them for all of our ongoing work like increasing load speed, updating our theme and shopping cart and site changes that we ask for. Highly recommend!
The best eCommerce agency I have ever worked with. They have been helping me for 4 years with my online business on Amazon and with my WordPress website. Highly recommended if you are looking for a professional team who you can use in long run.
Want to know where your ad budget goes?
Get a free Google Ads audit for your store. No obligation.
Our Google Ads process
Account access
You add us to Google Ads, Merchant Center and GA4. You keep ownership.
Day 1Audit
Tracking, feed, campaigns, search terms and competitors.
Week 1Fix tracking & feed
Conversion tracking and Merchant Center fixed first.
Week 1–2Keep, refine or rebuild
Based on the audit: campaigns grouped by margin, best sellers and intent.
Week 2–3Optimize weekly
Search terms, bids, budgets and products checked every week.
OngoingReport monthly
Spend, revenue, gross profit and every change made.
MonthlyReports in revenue and profit, not just clicks
- Spend, revenue and ROAS by campaign
- Gross profit after ad spend, when you share product costs
- New vs. returning customers
- The products and searches that sell, and the ones that don’t
- A log of every change we made
- Monthly call with your account manager
How we measure: revenue and ROAS come from Google Ads conversion data, checked against the orders in your store. Some sales Google reports would have happened anyway (brand searches, returning buyers), so we report brand and non-brand separately and look at total store sales, not just what Google claims. Profit in our reports means gross profit after ad spend, before shipping, payment fees, returns and our fee.
| Oct 2 | Brand searches split out of Performance Max | Done |
| Sep 26 | 312 products re-approved in Merchant Center | Done |
| Sep 19 | 1,140 negative keywords added | Done |
Ecommerce PPC agency, in-house or general Google Ads agency?
| What matters | Web Ecommerce Pros | In-house hire | General PPC agency |
|---|---|---|---|
| Focus | Built for online stores | Depends on the hire | Often all industries |
| Product feed | Managed and kept approved | Often left to whoever has time | Sometimes an extra |
| Tracking fixes | Checked and fixed by our developers | Usually needs a developer | Often flagged, not fixed |
| Landing page fixes | By our developers, in Growth or quoted | Usually needs a developer | Usually not offered |
| Bidding goal | Margin-aware targets | Varies | Often ROAS only |
| Cost | Monthly fee, no hiring | Salary, tools and training | Monthly fee |
| Reporting | Revenue, gross profit and a change log | Varies | Often clicks and ROAS |
| Google Partner & certifications | Google Partner, certified team | Depends on the hire | Varies |
Pick the Google Ads setup that fits your store
Google Ads Audit
One-time project: a full review of your account, tracking and feed, with a prioritized fix list.
- Account, campaigns and search terms review
- Conversion tracking check
- Merchant Center feed review
- Prioritized fix list + walkthrough call
Google Ads Management
Monthly Google Ads management services, with the work done for you.
- Everything in the audit
- Shopping, Performance Max and Search managed
- Feed management
- Tracking set up and checked
- Landing page recommendations
- Weekly optimization
- Monthly report + strategy call
Google Ads Growth
For stores ready to scale across more channels.
- Everything in Management
- YouTube and Demand Gen
- Microsoft Ads
- Landing page fixes by our developers
- Strategy calls every two weeks
Who our Google Ads management services are for
A great fit if you…
- Sell online and want Google Ads to bring profitable sales, not just clicks
- Run Google Ads that feel expensive, or aren’t sure your tracking is right
- Know your product margins, or want help working them out
- Want one team for ads, product feed, tracking and landing pages
- Sell on Shopify, BigCommerce, WooCommerce, Magento or similar
Probably not a fit if you…
- Can only test ads for a few weeks. Google needs time and data to learn
- Want guaranteed ROAS or sales. No honest agency can promise that
- Sell only on Amazon (see our Amazon services)
- Want to grow without paying for every click (see our Ecommerce SEO services)
Learn more about Google Ads and growing online sales
Questions store owners ask about Google Ads
About Google Ads
An ecommerce Google Ads agency plans, builds and manages your campaigns, keeps your product feed approved and makes sure purchases are tracked correctly. A general Google PPC agency often focuses on leads; an ecommerce PPC agency works with products, margins, Shopping and Performance Max.
An account audit, conversion tracking, Merchant Center feed management, Shopping, Performance Max, Search, YouTube and remarketing campaigns, weekly optimization and monthly reporting. Landing page changes by our developers are part of the Growth plan or quoted separately.
It depends on your margins, average order value and goals. Google needs enough conversions to learn, so very small budgets learn slowly. We suggest a starting budget after the free audit.
Tracking and feed fixes can help within weeks. New campaigns usually need 2 to 6 weeks to learn, and steady results often take 2 to 3 months.
They do different jobs. Google Ads reaches people already searching for your products, while Meta Ads creates new demand. Many stores do best with both. See our Meta Ads for Ecommerce page.
Campaigns
It depends on your catalog, data and budget. Performance Max often works well with good tracking and enough conversions. Standard Shopping gives more control. Many stores use both for different product groups.
Usually, yes. Search campaigns give you control over important keywords, your brand name and ad text, and show you more of the searches you pay for.
We add brand exclusions to Performance Max and run brand searches in a separate Search campaign, so you can see how each campaign really performs. Measuring what new customers cost is a separate step, using new-customer tracking and your customer data.
Yes. We run YouTube and Demand Gen campaigns with your product feed attached, mainly to reach new shoppers. They work best once Shopping and Search are profitable.
Feed & tracking
Common reasons are missing GTINs, price or stock that doesn’t match your site, missing shipping or return details, and policy issues. We find the cause, fix it in your feed or store, and keep watching for new issues.
Shopify sends your products to Google Merchant Center through the Google & YouTube app. From there they can show in free listings and Shopping ads. We fix feed gaps, keep products approved and manage the Shopping campaigns.
A Google Ads feature that sends hashed customer data (like email) with each purchase, so Google can match more sales to ads. It gives bidding better data, especially with cookie limits.
Yes. Shopify Google Ads usually run through the Google & YouTube app for the feed and conversion tracking. We check its settings, fix feed gaps and check for duplicate purchase tags between the app, your theme and any custom pixels.
Working with us
Yes. Web Ecommerce Pros is a Google Partner. That means we meet Google’s requirements for account performance, ad spend managed and Google Ads certifications. You can see our profile on Google Partners.
You do. We work in your account through our manager account access, and you keep full access to your campaigns and data.
Every plan is custom-quoted after a free Google Ads audit, based on your ad spend, catalog size and goals.
Yes. We start with an audit, keep what works and change things step by step, in a handover designed to keep disruption low.
Ready to make your ad spend profitable?
Talk to a Google Ads specialist about your store. No pressure, no long sales pitch.
Or call 888-711-2347
