AI-FIRSTEcommerce PPC Agency

Google Ads Agency for Ecommerce Focused On Profitable Growth

More traffic doesn't always mean more sales. We help ecommerce brands get more from Google Ads by improving campaign performance, fixing product feed issues, and tracking the purchases that matter to your bottom line.

As a certified Google Partner, we manage Shopping, Search, Performance Max, and YouTube campaigns around your products, margins, and growth goals.

Google Partner

Official Google Partner

Our Google Ads team is certified and verified by Google. View profile ↗

Shopify PartnerBigCommerce Partner
Google Ads resultsstridesupply.com · first 6 months
Ad revenueAd spend
Tracking fixedTracking
Feed approvedFeed
Brand split from PMaxBrand split
Remarketing liveRemarketing
ROAS
1.8×1.8×
Cost per purchase
$62$62
Ad revenue / month
$24k$24k
Illustrative example store, not client dataAuto-plays · hover to pause
Free Google Ads audit

Get your free Google Ads audit

Fill in the form and a Google Ads specialist will reach out to ask for access to your account. Once we’re in, you’ll get a short report on what to fix first within 1–3 business days. If you’re not running Google Ads yet, we’ll check whether your store, feed and tracking are ready to launch.

  • Spend going to searches that never sell
  • Conversion tracking errors
  • Product feed disapprovals
  • How campaigns are structured and bid
  • Quick wins you can fix this month
Request your free audit

No obligation. We never share your data.

Common Google Ads problems

Why your Google Ads aren’t making money

Most accounts we audit leak money in the same few places, and every one of these can be fixed.

Purchases counted wrong

When purchase events fire twice or not at all, Google learns from bad data and bids on the wrong things.

purchase: counted 2×

Spend on searches that never buy

Broad match and Performance Max will happily pay for searches that never convert unless someone reviews them.

“free treadmill manual” · $412

A feed that holds products back

Disapproved products, thin titles and missing GTINs keep your best sellers out of Shopping ads.

312 products disapproved

Everything in one campaign

Your best sellers and slow movers split a single budget, so the products that sell get less than they need.

1 campaign · 2,400 products

Targets set without your margins

A strong ROAS can still lose money on low-margin products, so targets have to reflect what you earn on each sale.

ROAS 4.0 · margin 18%

Reports that flatter the account

Brand searches can make an account look healthier than it is. They’re worth running, but they should be measured on their own.

62% of conversions: brand searches
20+

Years building and growing online stores

10+

Ecommerce platforms we develop on and advertise for

5.0

Average rating from 226 client reviews

600+

Online stores we’ve worked with

Margins, not just ROAS

The same ROAS can mean profit for one store and a loss for another

Google reports revenue, but you pay your bills out of margin. We set targets and decide where to spend based on your product margins, stock and season, then check that each campaign earns more than it costs.
Scale

Once ad spend is covered, there’s profit left and enough stock to sell more.

Test

New products, audiences or campaign types get a capped budget and a clear goal.

Stop or revise

If the numbers don’t work, we change the setup or move the budget somewhere better.

Store A60% margin
Ad spend$1.00
Revenue at 4× ROAS$4.00
Gross profit on that revenue$2.40
Left after ad spend+$1.40
Store B20% margin
Ad spend$1.00
Revenue at 4× ROAS$4.00
Gross profit on that revenue$0.80
Left after ad spend−$0.20

Gross profit after ad spend, before shipping, payment fees, returns and our fee.

Campaigns we manage

Google Ads campaign types for online stores

Each campaign type has its own job. We use the ones that fit your products, margins and budget, and skip the rest.

Google Shopping

Product ads with your image, price and store name, built from your Merchant Center feed. It’s the core of our Google Shopping ads management.

  • Product groups built around margin and best sellers
  • Weekly search term reviews
  • Direct control over product groups and bids

Performance Max

One campaign that runs across Search, Shopping, YouTube, Display, Gmail and Discover, with Google’s AI choosing where ads appear.

  • Asset groups split by product type
  • Brand exclusions
  • Feed-only setups where they perform better

Search

Text ads for shoppers who already know what they want, like product names, categories and comparisons.

  • Brand and non-brand kept apart
  • Negative keyword lists kept current
  • Ongoing ad copy tests

YouTube & Demand Gen

Video and image ads that put your products in front of new shoppers on YouTube, Gmail and Discover.

  • Product videos and Shorts
  • Your product feed attached
  • Audiences built for new customers

Remarketing

Win back people who looked at a product or left a cart.

  • Dynamic ads showing what they viewed
  • Cart and checkout audiences
  • Customer list targeting

Microsoft Ads

Your best-performing Google campaigns copied over to Bing, Yahoo and Copilot for extra reach.

  • Imported, then adjusted
  • Microsoft Merchant Center feed
  • Run next to your Google campaigns
Product feed

Every Shopping ad starts with your product feed

Shopping ads come from your Merchant Center feed rather than keywords, and Performance Max draws on it too, along with your images, videos and audience signals. Cleaner product data means more approved products and more relevant ads. Our Google Shopping management service covers the feed and the campaigns running on it.
1
Connect your store

Your Shopify, BigCommerce, WooCommerce or Magento catalog flows into Merchant Center and refreshes daily.

2
Optimize every product

We rewrite titles for search and fill in GTINs, Google product categories, attributes and image gaps.

3
Label for bidding

Custom labels for margin, best sellers and season let us put more budget behind the products that earn you money.

4
Keep it approved

We fix disapprovals, price and stock mismatches and policy issues before they pull your ads.

The same feed also powers free product listings on Google. For Google Shopping SEO, head to our Ecommerce SEO page.

Your product feed
TitleT7 TreadmillNordicPace T7 Folding Treadmill, 3.5 HP, 300 lb Capacity
GTINMissingAdded
CategoryNot setExercise & Fitness › Treadmills
Images1 photo, watermark6 photos, clean background
ReviewsNot connected4.8★ from 310 reviews
StatusLimited · 2 issuesApproved
folding treadmill
Sponsored
StrideMax 500 Treadmill$1,149★★★★☆ (1.2k) · Big Box Sports
TrekRun Folding Treadmill$799★★★★☆ (640) · FitMart
PacerLite Walking Pad$449★★★★☆ (2.1k) · HomeGym Co.
Your product isn't shown Feed limited, low relevance
✓ Shown first, with price, rating and free shipping
Products approved
38%38%
Shopping click rate
0.6%0.6%
Shopping revenue / month
$9.4k$9.4k
Illustrative example product, not client dataAuto-plays · hover to pause
Service overview

Google Ads management services for online stores

Tracking, feed, campaigns and landing pages, all handled by one team.

Google Ads audit

We review your account, tracking, feed and campaigns, then hand you fixes ranked by impact.

Shopping campaigns

Standard Shopping campaigns organized around best sellers and margins.

Performance Max

Asset groups, audience signals and brand exclusions built for online stores.

Search campaigns

Brand, category and competitor campaigns, with tight control over keywords.

Google Shopping management

Your Merchant Center feed optimized, approved and labeled for bidding, managed alongside your Shopping campaigns.

Included

Conversion tracking

Purchases, order value, enhanced conversions and GA4 set up and double-checked.

Included

Margin-aware bidding

ROAS targets and product priorities come from your margins, with no single target applied to everything.

Our approach

YouTube & Demand Gen

Video and image campaigns aimed at new shoppers.

Remarketing

Dynamic product ads for people who browsed products or abandoned a cart.

Ad copy & assets

We write and test ad text, headlines and image assets for your products.

Landing page fixes

Every plan includes a landing page review. Our developers make the changes in Growth, or we quote them separately.

Microsoft Ads

Your best Google campaigns copied to Microsoft Ads to reach more people.

Platforms we work with

Google Ads for Shopify, BigCommerce, WooCommerce and more

We develop on these platforms too, so feed and tracking problems get fixed at the source and not only inside Google Ads.

Shopify

Shopify Google Ads setups built on the Google & YouTube app, with feed fixes and checkout tracking.

BigCommerce

The Google Shopping channel, feed apps and tracking inside Stencil themes.

WooCommerce

Feed plugins plus GA4 and Google tag setup on WordPress.

Magento / Adobe

Big catalogs, multi-store feeds and custom tracking.

Other platforms

Custom builds, Volusion, Shift4Shop and feed files from any system.

Google Ads for Shopify

Running Google Ads for a Shopify store usually means the Google & YouTube app. Setup looks simple, so we check the details that make it actually work.

  • Google & YouTube app connected and its settings reviewed
  • Shopify Google Shopping feed running in Merchant Center and kept approved
  • Duplicate purchase tags hunted down across the app, your theme and custom pixels
  • Purchase values, enhanced conversions and remarketing audiences configured
Conversion tracking

Accurate tracking means Google bids on real sales

Google’s bidding learns from your conversion data. When purchases are counted twice or order values are wrong, it optimizes for the wrong thing. We audit and fix tracking before we touch a bid.
  • Purchases tracked with the actual order value
  • Enhanced conversions to fill gaps in your data
  • GA4 linked to Google Ads, with any data gaps explained
  • Consent mode configured where your store needs it
  • Fixes made inside your store by our developers
Conversion tracking check
6 of 6

stridesupply.com · Google Ads + GA4

  • Purchase event fires once per order
  • Real order value sent
  • Enhanced conversions
  • GA4 linked to Google Ads
  • Consent mode
  • New vs. returning customers
What we changed
FixedDuplicate purchase tag removed
AddedEnhanced conversions turned on
AddedNew customer value set in bidding
Illustrative example, not client data
Client reviews

What store owners say about working with us

Real reviews from real clients.
Read all reviews

Web commerce pros created a really lovely design for our website. They also changed the layout for our images and updated/resized images so that the site is overall much more attractive. We have been receiving a lot of positive feedback from customers on the ease of use and the overall look of our site. In addition, we are very grateful to Roy for coming up with a creative solution for allowing customers to easily create their own quotes, which has been very helpful to both our operations and our customers.

Anna Flanguagelizard.com
Design & custom features

Webecommercepros are great web developers and good people. They moved our 1,000+ page website from our old platform to BigCommerce and did it fast and efficiently. They created all of our new artwork, 301 redirects, converted all of our products and more in record time at a very reasonable cost. We use them for all of our ongoing work like increasing load speed, updating our theme and shopping cart and site changes that we ask for. Highly recommend!

Cary Cliffordhubcapmike.com
BigCommerce migration

The best eCommerce agency I have ever worked with. They have been helping me for 4 years with my online business on Amazon and with my WordPress website. Highly recommended if you are looking for a professional team who you can use in long run.

Hamid Janruvanti.com
Amazon & WordPress

Want to know where your ad budget goes?

Request a free Google Ads audit and see where the money is going. No obligation.

How it works

Our Google Ads process

You get a named contact and hands-on work in your account every week.
1

Account access

You give us access to Google Ads, Merchant Center and GA4, and the accounts stay yours.

Day 1
2

Audit

We go through tracking, feed, campaigns, search terms and competitors.

Week 1
3

Fix tracking & feed

Conversion tracking and Merchant Center get fixed before anything else.

Week 1–2
4

Keep, refine or rebuild

Based on the audit, campaigns get regrouped by margin, best sellers and intent.

Week 2–3
5

Optimize weekly

Every week we check search terms, bids, budgets and products.

Ongoing
6

Report monthly

Spend, revenue, gross profit and every change we made.

Monthly
Reporting

Reports that show revenue and profit

Every report shows what you spent, what it earned and what we changed.
  • Spend, revenue and ROAS for each campaign
  • Gross profit after ad spend, once you share product costs
  • New and returning customers
  • Which products and searches sell, and which ones don’t
  • A running log of every change we make
  • A monthly call with your account manager

How we measure: Revenue and ROAS come from Google Ads conversion data, which we check against the orders in your store. Google also takes credit for some sales that would have happened anyway (brand searches, returning customers), so we report brand and non-brand separately and look at total store sales instead of only what Google claims. Profit in our reports means gross profit after ad spend, before shipping, payment fees, returns and our fee.

The tools behind your reports
Google AdsGoogle AnalyticsMerchant CenterMicrosoft Clarity
Your Google Ads dashboard
Updated daily
Ad revenue$71.4k▲ 38% vs. last qtr
ROAS4.6×▲ 1.2
Cost per purchase$28▼ $9
New customers412▲ 24%
Oct 2Brand searches split out of Performance MaxDone
Sep 26312 products re-approved in Merchant CenterDone
Sep 191,140 negative keywords addedDone
Illustrative example, not client data
Compare your options

Ecommerce PPC agency, in-house or general Google Ads agency?

A strong in-house hire or a Google PPC agency can do good work. Here’s how we compare.
What mattersWeb Ecommerce ProsIn-house hireGeneral PPC agency
FocusBuilt for online storesDepends on the hireOften all industries
Product feedManaged and kept approvedOften left to whoever has timeSometimes an extra
Tracking fixesChecked and fixed by our developersUsually needs a developerOften flagged, not fixed
Landing page fixesBy our developers, in Growth or quotedUsually needs a developerUsually not offered
Bidding goalMargin-aware targetsVariesOften ROAS only
CostMonthly fee, no hiringSalary, tools and trainingMonthly fee
ReportingRevenue, gross profit and a change logVariesOften clicks and ROAS
Google Partner & certificationsGoogle Partner, certified teamDepends on the hireVaries
Ways to work with us

Choose the Google Ads plan that fits your store

There’s no fixed Google Ads agency price. Every plan is custom-quoted after a free Google Ads audit, based on your ad spend, catalog size and goals.

Google Ads Audit

A one-time project that covers a full review of your account, tracking and feed, with a prioritized fix list.

  • Account, campaigns and search terms review
  • Conversion tracking check
  • Merchant Center feed review
  • Prioritized fix list + walkthrough call
Get a Quote
Most popular

Google Ads Management

Ongoing Google Ads management services where we do the work for you.

  • Everything in the audit
  • Shopping, Performance Max and Search managed
  • Feed management
  • Tracking set up and checked
  • Landing page recommendations
  • Weekly optimization
  • Monthly report + strategy call
Book a Call

Google Ads Growth

For stores ready to grow across more channels.

  • Everything in Management
  • YouTube and Demand Gen
  • Microsoft Ads
  • Landing page fixes by our developers
  • Strategy calls every two weeks
Get a Quote
Is this a fit?

Who our Google Ads management services are for

A great fit if you…

  • Sell online and want your Google Ads to produce profitable sales
  • Feel like your Google Ads cost too much, or doubt your tracking is right
  • Know your product margins, or want help figuring them out
  • Prefer one team handling ads, product feed, tracking and landing pages
  • Sell on Shopify, BigCommerce, WooCommerce, Magento or a similar platform

Probably not a fit if you…

  • Can only test ads for a few weeks, since Google needs time and data to learn
  • Expect guaranteed ROAS or sales, which we don’t offer
  • Only sell on Amazon (see our Amazon services)
  • Would rather grow without paying for each click (see our Ecommerce SEO services)
FAQ

Questions store owners ask about Google Ads

The same questions people ask ChatGPT and Google before they hire an ecommerce PPC agency, answered by our team.

About Google Ads

An ecommerce Google Ads agency plans, builds and runs your campaigns, keeps your product feed approved and checks that purchases are tracked correctly. A general Google PPC agency often chases leads, while an ecommerce PPC agency works with products, margins, Shopping and Performance Max.

You get an account audit, conversion tracking, Merchant Center feed management, Shopping, Performance Max, Search, YouTube and remarketing campaigns, weekly optimization and monthly reporting. Landing page changes by our developers come with the Growth plan or get quoted separately.

It depends on your margins, average order value and goals. Google needs enough conversions to learn from, so very small budgets learn slowly. After the free audit, we suggest a starting budget.

Tracking and feed fixes can help within a few weeks. New campaigns usually take 2 to 6 weeks to learn, and steady results often take 2 to 3 months.

Neither wins outright, because they do different jobs. Google Ads reaches people already searching for your products, while Meta Ads creates new demand, and many stores do best running both. See our Meta Ads for Ecommerce page.

Let’s grow your store with Google Ads

Ready to make your ad spend profitable?

Tell a Google Ads specialist about your store and get straight answers on what’s working and what isn’t.

Or call 888-711-2347

Contact us