BEAUTYEcommerce for beauty and personal care brands

Beauty Ecommerce Website Design for Cosmetics, Hair and Personal Care Brands

Launch and grow a beauty brand with shade finders, bundles, subscriptions and reviews that turn browsers into repeat customers. We build Shopify and BigCommerce stores for beauty and personal care.

What Beauty Stores Need
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Beauty ecommerce

What a Beauty Ecommerce Website Needs

Beauty shoppers want to know a product will suit them before they buy it. The best stores guide choices with quizzes and reviews, then make reordering effortless.

Shade and skin-type guidance

Finders, quizzes and swatches that help shoppers choose the right shade, formula or routine and cut guesswork.

Bundles and kits

Starter sets, routines and gift sets that raise order value and give new customers an easy first purchase.

Subscriptions and replenishment

Subscribe-and-save, reminders and easy reorders for products people run out of.

Reviews and user content

Photo reviews, ratings by skin type and social content that act as the shop assistant.

Ingredients and how to use

Clear ingredient lists, benefits and usage guidance, written to be useful and to stay within advertising rules.

Loyalty and launches

Points, referrals, early access and launch pages that turn a first order into a regular customer.

Built for repeat customers

A Beauty Store Designed Around Routines, Not One-Off Orders

Beauty brands grow on repeat purchases. We design the store around the customer routine: discover, try, reorder and recommend, with the tools that keep each step simple.

We connect the store to your email and SMS, reviews and loyalty tools, so launches and replenishment reminders reach the right customers at the right time.

What we set up
Beauty stores
  • Shade finders and product quizzes
  • Bundles, kits and gift sets
  • Subscriptions and replenishment reminders
  • Photo reviews and user content
  • Ingredient and how-to-use sections
  • Loyalty, referrals and launch pages
  • Email and SMS sign-up at the right moments

The right mix depends on your products and your platform; we scope it with you.

Shopify and more

The Right Platform for Your Beauty Brand

Shopify is a common choice for beauty brands because of its subscription, reviews and quiz apps, and BigCommerce can suit larger catalogs and multi-channel selling. We work on every major platform and help you choose.

Client reviews

What clients say about working with WEP

Real reviews from real clients.
Read all reviews

The online store migration was seamless without having 0 downtime. The staff is properly trained, well communicated and proactive Highly recommended

AAZ Stores
Platform migration

Ali and his team have been instrumental to get my ecommerce site up and running in record time and they have done an amazing job.

ACS Designer Bathrooms
Ecommerce development

It has been a pleasure to work with this team. Roy immediately took the reigns and completed it quickly. I wouldn't hesitate to recommend him and look forward to working with him again as the need arises.

Adam
Design & custom features

Very good service! Helps you from the beginning to the end with all information and minor changes to adapt to our specific website. They have 2 clear manuals in how to setup their service access, takes 20minutes if you are new to bigcommerce, after that hey apply the changes in under 1 week! (we had some quations, so 2 weeks in total) 100% quality service, 100% delivery time, 100% perfect respond ratio, 100% clear information! 1000% would recommend!!

Aleksander Dekeyser
BigCommerce development

Had some custom work done for my BigCommerce shop and they did a great job. Very affordable, great communication, and everything turned out great. Will definitely use again and highly recommend!

Alex
BigCommerce development

They did exactly we discussed and very efficiency! We would love to keep Webcommerce as our lifelong developers and will recommend them above any other company! Easy to communicate !

Alin
Ecommerce development
FAQ

Beauty ecommerce questions, answered

Plain answers about building an online store for beauty products.

Building a beauty store

It depends on your catalog, how you sell and your plans for growth. Shopify suits many beauty brands, especially those with subscriptions and quizzes. We compare the options with you before recommending one.

Yes. We set up quizzes and finders with the tools that fit your platform, so shoppers are guided to the right shade or routine and the results connect to your products and emails.

Yes. We set up subscribe-and-save, skip and cancel options and replenishment reminders using subscription tools that fit your platform.

We build the launch pages, discount structure and tracking, and our marketing services can support campaigns. Influencer relationships themselves are handled by you or your partners.

Yes. We improve, redesign and extend existing stores on all major platforms, or move you to a better fit if your current platform is holding you back.

Let’s talk

Tell Us About Your Beauty Store and We’ll Plan the Next Step

Share what you sell, your platform and what you would like to change. We will help you define the next step.

Please don’t include passwords or customer information.

Or call 888-711-2347

Tell us about your store