AI-FIRSTEmail & SMS Marketing

Ecommerce Email Marketing Agency: Flows, Campaigns and SMS That Bring Repeat Sales

We’re an email marketing agency for online stores. We set up abandoned cart, welcome and post-purchase flows, send campaigns your customers want to open, and add SMS where it pays. Only to people who signed up. No cold email, no bought lists.

Works withKlaviyo · Mailchimp · Constant Contact · Omnisend · Shopify Email

Email & SMS31%of sales
Email flowsstridesupply.com · hover an email to preview it
Cart abandoned1,240 entered
Wait 1 hour
Email 1 · Reminder610 opened
Bought?Yes Exit: order placedNo ↓
Wait 1 day
Email 2 · Reviews & sizing402 opened
SMS · if opted in188 sent
Order recovered · $12996 orders this month
Joined the list2,310 new
Email 1 · Welcome + offer1,640 opened
Bought?Yes Exit: order placedNo ↓
Wait 2 days
Email 2 · Our story1,120 opened
Wait 3 days
Email 3 · Best sellers980 opened
First order · $89212 first orders
No order in 90 days3,480 entered
Email 1 · We miss you1,260 opened
Bought?Yes Exit: order placedNo ↓
Wait 5 days
Email 2 · What’s new890 opened
Wait 5 days
Email 3 · Last chance640 opened
Customer back · $149131 came back
Carts recovered / month
2121
Email subscribers
18.4k18.4k
Spam rate
0.41%0.41%
Illustrative example store, not client dataAuto-plays · hover to pause
Free email marketing audit

Get your free email marketing audit

Tell us about your store. An email specialist will review your signup forms, recent emails and what’s public, then ask for read-only access to your email platform to check flows and results. You get a short report within 3–5 business days.

  • Missing or broken flows, starting with abandoned cart
  • Signup forms and list growth
  • Inbox placement basics: SPF, DKIM and DMARC
  • Campaign mix and how often you send
  • Quick wins you can use this month
Request your free audit

No obligation. We never share your data.

Common email marketing problems

Why your emails aren’t bringing repeat sales yet

Most stores we audit leave money on the table in the same places. The good news: all of these can be fixed.

No abandoned cart flow, or a weak one

One generic reminder, or none at all. Shoppers who were ready to buy get forgotten.

Abandoned cart flow: off

The same email to everyone

New subscribers, loyal buyers and people who never bought all get the same message.

Segments used: 1

Emails landing in spam

Missing SPF, DKIM or DMARC, or too many complaints, and Gmail and Yahoo stop delivering.

Spam rate: 0.41%

A list that isn’t growing

A small popup that nobody sees, or no reason to sign up.

Signup rate: 0.6%

Discounts in every email

Sending a code every time trains customers to wait for sales and eats your margin.

Emails with a discount: 11 of 12

No idea what email really earns

Opens are no longer reliable, and nobody checks email revenue against real orders.

Revenue from email: unknown
20+

Years building and growing online stores

10+

Ecommerce platforms we develop on and market for

5.0

Average rating from 224 client reviews

600+

Online stores we’ve worked with

Abandoned cart recovery

Abandoned cart emails that bring shoppers back

Most shoppers who add to cart leave without buying. A good abandoned cart flow reminds them, answers their doubts, and only offers a discount when it makes sense.
1
Browse abandonment

Viewed a product but didn’t add it to the cart.

2
Cart abandonment

Added to cart, then left.

3
Checkout abandonment

Started checkout and left before paying. Usually the highest-intent shoppers.

Our developers check that cart and checkout events are tracked correctly on your store, so the flow fires for the right people. See also our guide to reducing cart abandonment.

Abandoned cart flow
96 orders recovered
  • 0 minCart leftShopper adds Trail X Runner, then leavesTrigger
  • 1 hourEmail 1: reminderProduct photo, price and a “return to cart” buttonEmail
  • 1 dayEmail 2: help to decideReviews, sizing help and free returnsEmail
  • 1 daySMS reminderOnly to shoppers who opted in to textsSMS
  • 2–3 daysEmail 3: last nudgeAn offer only if your margins allow itOptional
Stops automatically when the shopper buys, so nobody gets a reminder for something they already ordered.
Illustrative example, not client data
Email flows

Automated email flows that sell while you sleep

Flows are emails sent automatically when a shopper does something, like signing up or leaving a cart. Set up once, improved every month, they often bring a large share of email revenue.

Welcome series

Turns new subscribers into first-time buyers with your story, best sellers and any signup offer.

Browse abandonment

A gentle follow-up for shoppers who viewed products but didn’t add to cart.

Abandoned cart & checkout

Reminders, reviews and help to decide, timed so they don’t feel pushy.

Post-purchase

Thank-you, shipping info, how-to-use tips and the right next product.

Review request

Asks happy customers for a review once the order has arrived.

Back in stock & price drop

Lets interested shoppers know the moment an item is back or cheaper.

VIP & loyalty

Early access and thank-yous for your best customers.

Replenishment

Reminds customers to reorder products that run out, like skincare or supplements.

Win-back

Brings back customers who haven’t bought in a while, before they’re gone for good.

Campaigns

Email campaigns your customers want to open

Campaigns are the emails you send to a list or segment: launches, guides, stories and sales. We plan them a month ahead around your products, stock and holidays, and you approve each one.
  • Monthly campaign calendar, planned around launches and holidays
  • Copy, design and product picks done for you
  • A mix of content and offers, so you don’t live on discounts
  • Subject lines and content tested
  • Every campaign approved by you before it goes out
November campaign calendar
12 planned
  • Nov 4New arrivals: fall trail collectionAll subscribers · emailSent
  • Nov 12How to choose a trail shoeEngaged in last 90 daysSent
  • Nov 26Black Friday early accessVIP customers · email + SMSScheduled
  • Nov 28Black Friday: up to 30% offAll subscribersScheduled
  • Dec 2Cyber Monday last callOpened but didn’t buyIn review
Not every email is a sale: 7 of 12 campaigns this month are stories, guides and launches.
Illustrative example, not client data
Segmentation & personalization

The right email to the right people

Sending less, but more relevant, usually earns more and keeps you out of spam. We split your list by what people do and buy.

New vs. returning customers

First-time buyers and repeat buyers get different messages.

VIPs

Your best customers by spend and orders, treated like it.

Engagement

Active readers get more emails; quiet subscribers get fewer, then a win-back.

Product interest

Emails based on what people viewed and bought.

Location & season

Weather, holidays and shipping cutoffs by region.

Discount sensitivity

Offers for people who need one, full price for people who don’t.

SMS marketing

SMS where it pays, not every day

Texts get read fast, but people unsubscribe fast too. We use SMS for a few high-value moments and keep email doing the heavy lifting.

Abandoned cart texts

A short reminder for shoppers who opted in to texts.

Shipping & order updates

Order and delivery updates that cut “where is my order?” questions.

Launches & VIP offers

Time-sensitive news for your most engaged customers, used sparingly.

Compliance first: texts go only to people who gave clear consent, with “Reply STOP to opt out” and quiet hours. We help register your number (10DLC or toll-free) through your SMS platform.

SMS check
6 of 6

stridesupply · SMS program

  • Consent checkbox on signup form
  • “Reply STOP” in every message
  • Quiet hours: 9am–8pm local
  • Number registered (toll-free)
  • Separate SMS consent from email
  • Max 4 marketing texts / month
What we changed
AddedSMS step to abandoned cart flow
SetShipping update texts
Removed1,200 numbers without consent
Illustrative example, not client data
Deliverability

Emails that land in the inbox, not spam

Gmail and Yahoo now require bulk senders to authenticate their domain, offer one-click unsubscribe and keep spam complaints under 0.3%. We set this up and keep an eye on it.
  • SPF, DKIM and DMARC set up on your sending domain
  • One-click unsubscribe in every marketing email
  • Spam complaints and bounces watched every week
  • Inactive subscribers cleaned out on a schedule
  • Sending warmed up slowly for new domains or platforms
Deliverability check
6 of 6

stridesupply.com · sending domain

  • SPF
  • DKIM (your own domain)
  • DMARC policy
  • One-click unsubscribe
  • Spam rate under 0.3%
  • Inactive subscribers cleaned
What we changed
FixedDKIM was using the platform’s domain
AddedDMARC record
Cleaned6,800 subscribers inactive for 12 months
Illustrative example, not client data
Email platforms

Klaviyo email marketing, Mailchimp, Constant Contact and more

We work in the email and SMS platform you already use, or help you choose and move to a better one. Platform names are trademarks of their owners; we don’t claim a partnership.
Kl

Klaviyo

Email & SMS

Our first choice for most online stores: deep store data, flows and segments.

  • Flows and segments built on store events
  • Email and SMS in one place
  • Migrations from other platforms
Mc

Mailchimp

Email

Mailchimp email marketing for stores that already use it or want something simple.

  • Customer journeys and campaigns
  • Store connection checked
  • Cleaner lists and templates
CC

Constant Contact

Email

Campaigns and automations for stores and businesses on Constant Contact.

  • Automated series
  • Campaign design and sending
  • List cleanup
Om

Omnisend

Email & SMS

Ecommerce automations and SMS for Shopify, BigCommerce and WooCommerce stores.

  • Pre-built ecommerce flows
  • Email and SMS together
  • Product picks in emails
Se

Shopify Email

Email

Shopify’s own email tool, good for new stores keeping things simple.

  • Shopify automations set up
  • Branded templates
  • When to move to Klaviyo
+

Other platforms

Email & SMS

HubSpot, Attentive, Postscript, Brevo and more. Ask us about yours.

  • Audit of your current setup
  • Moving to a better-fit platform
  • Flows and lists migrated
Store platforms

Email marketing for Shopify, BigCommerce, WooCommerce and more

We also develop on these platforms, so we fix signup forms, tracking and store data at the source, not just inside your email tool.

Shopify

Klaviyo email marketing for Shopify, Shopify Email, and abandoned checkout tracking.

BigCommerce

BigCommerce email marketing with store data synced to your email platform.

WooCommerce

WooCommerce email marketing and abandoned cart recovery on WordPress.

Magento / Adobe

Large catalogs, multi-store setups and custom events.

Other platforms

Custom stores, Volusion, Shift4Shop and more.

Email marketing for Shopify

Shopify connects easily to Klaviyo and other email tools. These checks make sure the data is right.

  • Customers, orders and products synced to your email platform
  • Abandoned cart and checkout events tracked correctly
  • Email and SMS consent from checkout carried over
  • Popups and signup forms that don’t slow your store down
Service overview

Email marketing management services for online stores

Everything your store needs to turn subscribers into repeat buyers, from signup forms to flows, campaigns, SMS and reporting.

Email Marketing Audit

Flows, campaigns, lists, forms and deliverability reviewed, with what to fix first.

Abandoned Cart Recovery

Browse, cart and checkout flows built and improved.

Email Flows

Welcome, post-purchase, win-back, back-in-stock, VIP and more.

Campaign Calendar

Monthly campaigns planned around launches, stock and holidays.

Email Design & Copy

Branded templates and emails written in your voice.

Segmentation

Your list split by behavior, purchases and engagement.

List Growth

Popups and signup forms that grow your list without hurting the store.

SMS Marketing

Cart reminders, shipping texts and offers, with consent handled properly.

Optional

Deliverability

SPF, DKIM, DMARC, spam rate and list cleaning.

Included

Platform Migration

Moving from Mailchimp or another tool to Klaviyo, with flows and lists.

Dedicated Account Manager

One named person who knows your store and answers your questions.

Included

Monthly Reporting

Revenue from flows and campaigns, checked against your store’s orders.

Included
More ways to grow

Bring new shoppers in with paid ads

Email and SMS turn shoppers into repeat buyers. Ads bring new shoppers to the store, and many of them join your list.

Google Ads

Shopping, Performance Max and Search ads for people already searching for your products.

We’re a Google PartnerSee our Google Ads management →

Facebook & Instagram Ads

Advantage+ Sales, catalog and retargeting ads that reach new buyers and bring back visitors.

Feed, Reels and Stories adsSee our Facebook ads management services →

TikTok Ads

Spark Ads that boost your best TikTok videos, plus product ads for stores with TikTok Shop.

Works with your TikTok videosSee our TikTok ads services →
Client reviews

What store owners say about working with us

Real reviews from real clients.
Read all reviews

Web commerce pros created a really lovely design for our website. They also changed the layout for our images and updated/resized images so that the site is overall much more attractive. We have been receiving a lot of positive feedback from customers on the ease of use and the overall look of our site. In addition, we are very grateful to Roy for coming up with a creative solution for allowing customers to easily create their own quotes, which has been very helpful to both our operations and our customers.

Anna Flanguagelizard.com
Design & custom features

Webecommercepros are great web developers and good people. They moved our 1,000+ page website from our old platform to BigCommerce and did it fast and efficiently. They created all of our new artwork, 301 redirects, converted all of our products and more in record time at a very reasonable cost. We use them for all of our ongoing work like increasing load speed, updating our theme and shopping cart and site changes that we ask for. Highly recommend!

Cary Cliffordhubcapmike.com
BigCommerce migration

The best eCommerce agency I have ever worked with. They have been helping me for 4 years with my online business on Amazon and with my WordPress website. Highly recommended if you are looking for a professional team who you can use in long run.

Hamid Janruvanti.com
Amazon & WordPress

How much are missing flows costing you?

Get a free email marketing audit for your store. No obligation.

How it works

Our email marketing process

Clear steps, a dedicated account manager and emails you approve before they go out.
1

Discovery call

Your products, customers, margins and goals.

Day 1
2

Audit

Flows, lists, forms, deliverability and past results.

Week 1
3

Fix the basics

Domain authentication, tracking and signup forms.

Week 1–2
4

Build key flows

Abandoned cart, welcome and post-purchase first.

Week 2–4
5

Campaigns & SMS

Monthly calendar, plus SMS if it’s in your plan.

Month 2
6

Report monthly

Revenue, what we tested and what’s next.

Monthly
Reporting

Email reports in revenue, not just open rates

You see what each flow and campaign earned, what we tested and what we’ll do next.
  • Revenue from flows and campaigns, shown separately
  • Abandoned cart recovery results
  • Click rate, unsubscribes and spam complaints
  • List growth from signup forms
  • SMS results and opt-outs, if you use SMS
  • Monthly report and call with your account manager

How we measure: email platforms credit an order to an email if the person opened or clicked it within a set number of days, even if they would have bought anyway. We report your platform’s setting, check email revenue against your store’s total orders, and focus on clicks and orders rather than opens, which Apple Mail privacy makes unreliable.

The tools behind your reports
Google AnalyticsShopifyMicrosoft Clarity
Your email & SMS report
October
Email & SMS revenue$34.4k▲ 41% vs. last month
Share of store sales31%▲ 6 pts
Carts recovered96▲ 22
Spam rate0.05%▼ 0.36
Oct 3Abandoned cart email 2 rewritten with reviewsDone
Sep 27DMARC record added to sending domainDone
Sep 18Win-back flow launched for 90-day lapsed buyersDone
Illustrative example, not client data
Compare your options

Email marketing agency, email-only agency or consultant?

Each option can work. Here’s how they compare for an online store.
What mattersWeb Ecommerce ProsEmail-only agencyFreelance consultant
FocusBuilt for online storesOften any businessDepends on the person
Flows & campaignsBoth, planned monthlyBothOften one or the other
Store tracking & formsFixed by our developersUsually flagged, not fixedRarely
DeliverabilitySPF, DKIM, DMARC set up and watchedUsuallyVaries
SMSAdded where it pays, with consent handledSometimesRarely
ReportingRevenue checked against store ordersOften platform numbers onlyVaries
Other channelsGoogle, Meta and social, same teamEmail onlyEmail only
Holidays & sick daysA team covers for each otherUsuallyDepends on one person
Ways to work with us

Email marketing packages

Every package is custom-quoted after a free email audit, based on your list size, flows and how many campaigns you send.

Flows Setup

A one-time project to build the flows that matter most.

  • Audit of your current setup
  • Abandoned cart and checkout flows
  • Welcome and post-purchase flows
  • Domain authentication (SPF, DKIM, DMARC)
  • Signup form review
Get a Quote
Most popular

Email Management

Flows and campaigns, managed every month.

  • Everything in Flows Setup
  • Monthly campaign calendar
  • Design and copy for every email
  • Segmentation and testing
  • Deliverability watched weekly
  • Dedicated account manager
  • Monthly report
Book a Call

Email + SMS

For stores ready to add text messages.

  • Everything in Email Management
  • SMS cart reminders and shipping texts
  • SMS campaigns for launches and VIPs
  • Consent and number registration help
  • SMS results in your report
Get a Quote
Your quote specifies: which flows we build; how many campaigns per month; how many SMS sends, if included; revision rounds and approval deadlines; and what happens if product info or approvals arrive late. Your email and SMS platform fees are paid directly to the platform.
Is this a fit?

Who our email marketing services are for

A great fit if you…

  • Sell online and want more repeat buyers
  • Have an email list, even a small one, or want to start one
  • Have no abandoned cart flow, or one that hasn’t been touched in years
  • Want emails that sell without discounting everything
  • Sell on Shopify, BigCommerce, WooCommerce, Magento or similar

Probably not a fit if you…

  • Want cold email or to email people who didn’t sign up
  • Want to buy an email list
  • Want guaranteed open rates or revenue. No honest agency can promise that
  • Need sales from new customers fast (see our Facebook ads and Google Ads)
  • Sell only on Amazon (see our Amazon services)
FAQ

Questions store owners ask about email marketing

The same questions people ask ChatGPT and Google before they hire an email marketing agency, answered by our team.

About email marketing

An email marketing agency plans, writes, designs and sends your store’s emails: automated flows like abandoned cart and welcome series, plus campaigns for launches and sales. It also grows your list, keeps emails out of spam and reports what email earns.

No. We only email and text people who signed up to hear from you. We don’t send cold email or use bought lists.

Flows are sent automatically when someone does something, like leaving a cart. Campaigns are emails you send to a list or segment at a set time, like a launch or a sale. Most stores need both.

Abandoned cart and welcome flows can start bringing orders within weeks of going live. Campaigns, segmentation and list growth build over a few months.

Let’s turn subscribers into repeat buyers

Ready for emails that bring repeat sales?

Talk to an email marketing specialist about your store. No pressure, no long sales pitch.

Or call 888-711-2347

Contact us