AI-FIRSTEmail & SMS Marketing

Email Marketing Agency That Gives Customers a Reason to Come Back

We help online stores turn one-time customers into repeat buyers without bombarding them with emails.

We set up welcome emails, abandoned cart reminders, and post-purchase flows, then send campaigns around new products, promotions, and reasons to shop again. We can add SMS too, where it makes sense. And we only message people who have signed up, so your list is built around customers who actually want to hear from you.

Works withKlaviyo · Mailchimp · Constant Contact · Omnisend · Shopify Email

Email & SMS31%of sales
Email flowsstridesupply.com · hover an email to preview it
Cart abandoned1,240 entered
Wait 1 hour
Email 1 · Reminder610 opened
Bought?Yes Exit: order placedNo ↓
Wait 1 day
Email 2 · Reviews & sizing402 opened
SMS · if opted in188 sent
Order recovered · $12996 orders this month
Joined the list2,310 new
Email 1 · Welcome + offer1,640 opened
Bought?Yes Exit: order placedNo ↓
Wait 2 days
Email 2 · Our story1,120 opened
Wait 3 days
Email 3 · Best sellers980 opened
First order · $89212 first orders
No order in 90 days3,480 entered
Email 1 · We miss you1,260 opened
Bought?Yes Exit: order placedNo ↓
Wait 5 days
Email 2 · What’s new890 opened
Wait 5 days
Email 3 · Last chance640 opened
Customer back · $149131 came back
Carts recovered / month
2121
Email subscribers
18.4k18.4k
Spam rate
0.41%0.41%
Illustrative example store, not client dataAuto-plays · hover to pause
Free email marketing audit

Request a free email marketing audit

Send us your store details. An email specialist looks over your signup forms, recent emails and anything public, then asks for read-only access to your email platform so they can check your flows and results. A short report reaches you within 3–5 business days.

  • Flows that are missing or broken, abandoned cart first
  • How your signup forms are growing the list
  • Inbox placement basics (SPF, DKIM and DMARC)
  • What you send, and how often
  • Fixes you can make this month
Request your free audit

No obligation. We never share your data.

Common email marketing problems

Why your emails aren’t producing repeat orders

The stores we audit tend to share the same handful of gaps. Every one below can be fixed.

Abandoned cart flow missing or weak

A single generic reminder, or nothing. Shoppers who were about to buy never hear from you again.

Abandoned cart flow: off

The same email to everyone

A brand-new subscriber, a loyal repeat customer and someone who never bought all receive the identical email.

Segments used: 1

Emails landing in spam

Without SPF, DKIM or DMARC, or with too many complaints, Gmail and Yahoo stop delivering your emails.

Spam rate: 0.41%

A list that isn’t growing

The popup is tiny or easy to miss, and nothing gives visitors a reason to sign up.

Signup rate: 0.6%

Discounts in every email

A code in every send teaches customers to wait for the next sale, and your margin pays for it.

Emails with a discount: 11 of 12

No idea what email really earns

Open rates can’t be trusted anymore, and no one compares reported email revenue with actual orders.

Revenue from email: unknown
20+

Years of building and growing online stores

10+

Ecommerce platforms we develop on and market for

5.0

Average rating from 226 client reviews

600+

Online stores we’ve worked with

Abandoned cart recovery

Abandoned cart emails that win shoppers back

Most people who add to cart leave without paying. A good abandoned cart flow reminds them, answers what’s holding them back, and offers a discount only when it makes sense.
1
Browse abandonment

Looked at a product page, never added it to the cart.

2
Cart abandonment

Put it in the cart, then walked away.

3
Checkout abandonment

Got as far as checkout and stopped before paying. These shoppers are usually the closest to buying.

Our developers confirm your store tracks cart and checkout events correctly, so the flow reaches the right people. We also have a guide to reducing cart abandonment.

Abandoned cart flow
96 orders recovered
  • 0 minCart leftShopper adds Trail X Runner, then leavesTrigger
  • 1 hourEmail 1: reminderProduct photo, price and a “return to cart” buttonEmail
  • 1 dayEmail 2: help to decideReviews, sizing help and free returnsEmail
  • 1 daySMS reminderOnly to shoppers who opted in to textsSMS
  • 2–3 daysEmail 3: last nudgeAn offer only if your margins allow itOptional
Stops automatically when the shopper buys, so nobody gets a reminder for something they already ordered.
Illustrative example, not client data
Email flows

Ecommerce email flows that run on their own

A flow is an email that sends itself when a shopper does something, like signing up or leaving a cart. Built once and refined monthly, flows often earn a large share of email revenue.

Welcome series

Introduces your brand and best sellers to new subscribers, with the signup offer if you have one, so they place a first order.

Browse abandonment

A light follow-up for people who looked at products but didn’t add anything to the cart.

Abandoned cart & checkout

Reminders, reviews and answers to buying doubts, spaced so they never feel pushy.

Post-purchase

A thank-you, shipping details, tips for using what they bought, and a sensible next product.

Review request

Requests a review once the order has arrived, while it’s fresh.

Back in stock & price drop

Tells interested shoppers as soon as an item is back in stock or drops in price.

VIP & loyalty

Early access and a thank-you for the customers who buy most.

Replenishment

Prompts a reorder of things customers run out of, such as skincare or supplements.

Win-back

Reaches customers who have gone quiet, before they drift away for good.

Campaigns

Email campaigns worth opening

A campaign is an email you send to a list or segment, such as a launch, a guide, a brand story or a sale. We plan them a month ahead around your products, stock and holidays, and you approve every one.
  • A monthly calendar built around launches and holidays
  • We handle copy, design and product selection
  • Content and offers mixed, so discounts aren’t your only reason to email
  • We test subject lines and content
  • Nothing sends until you approve it
November campaign calendar
12 planned
  • Nov 4New arrivals: fall trail collectionAll subscribers · emailSent
  • Nov 12How to choose a trail shoeEngaged in last 90 daysSent
  • Nov 26Black Friday early accessVIP customers · email + SMSScheduled
  • Nov 28Black Friday: up to 30% offAll subscribersScheduled
  • Dec 2Cyber Monday last callOpened but didn’t buyIn review
Not every email is a sale: 7 of 12 campaigns this month are stories, guides and launches.
Illustrative example, not client data
Segmentation & personalization

Send the right email to the right people

Fewer, more relevant emails usually earn more and stay out of spam folders. We divide your list by what people do and what they buy.

New vs. returning customers

First-time and repeat customers get different emails.

VIPs

Your top customers by spend and order count, treated accordingly.

Engagement

Active readers hear from you more often, quiet subscribers less, and then a win-back.

Product interest

Emails built on what people have viewed and bought.

Location & season

Regional weather, holidays and shipping cutoffs.

Discount sensitivity

A discount for people who need one, full price for those who don’t.

SMS marketing

SMS where it earns its place, not every day

Texts get opened quickly, and people opt out just as quickly. We save SMS for a few high-value moments and let email carry most of the load.

Abandoned cart texts

A brief nudge, only for shoppers who opted in to texts.

Shipping & order updates

Order and delivery updates that head off “where is my order?” messages.

Launches & VIP offers

Time-sensitive news for your most engaged customers, sent sparingly.

Consent comes first. Texts go only to people who gave clear consent, each one carries “Reply STOP to opt out”, and quiet hours apply. We help register your number (10DLC or toll-free) through your SMS platform.

SMS check
6 of 6

stridesupply · SMS program

  • Consent checkbox on signup form
  • “Reply STOP” in every message
  • Quiet hours: 9am–8pm local
  • Number registered (toll-free)
  • Separate SMS consent from email
  • Max 4 marketing texts / month
What we changed
AddedSMS step to abandoned cart flow
SetShipping update texts
Removed1,200 numbers without consent
Illustrative example, not client data
Deliverability

Get your emails into the inbox instead of spam

Gmail and Yahoo now require bulk senders to authenticate their domain, offer one-click unsubscribe and hold spam complaints under 0.3%. We set it up, then watch it.
  • SPF, DKIM and DMARC configured on your sending domain
  • One-click unsubscribe on every marketing email
  • Weekly checks on spam complaints and bounces
  • Regular clean-outs of inactive subscribers
  • A slow warm-up when you add a new domain or platform
Deliverability check
6 of 6

stridesupply.com · sending domain

  • SPF
  • DKIM (your own domain)
  • DMARC policy
  • One-click unsubscribe
  • Spam rate under 0.3%
  • Inactive subscribers cleaned
What we changed
FixedDKIM was using the platform’s domain
AddedDMARC record
Cleaned6,800 subscribers inactive for 12 months
Illustrative example, not client data
Email platforms

Klaviyo email marketing, Mailchimp, Constant Contact and more

We work inside whatever email and SMS platform you already use, or help you pick a better one and move over. Platform names belong to their owners, and we don’t claim a partnership.
Kl

Klaviyo

Email & SMS

Our first choice for most online stores, thanks to its store data, flows and segments.

  • Flows and segments driven by store events
  • Email and SMS managed together
  • Moves from other platforms
Mc

Mailchimp

Email

Mailchimp email marketing for stores already on it, or those after something simple.

  • Customer journeys and campaigns
  • Store connection tested
  • Tidier lists and templates
CC

Constant Contact

Email

Campaigns and automations for stores and businesses that use Constant Contact.

  • Automated series
  • Campaign design and sending
  • List clean-up
Om

Omnisend

Email & SMS

Ecommerce automations and SMS for stores on Shopify, BigCommerce or WooCommerce.

  • Ready-made ecommerce flows
  • Email and SMS together
  • Product picks in emails
Se

Shopify Email

Email

Shopify’s built-in email tool, a fit for new stores that want to keep it simple.

  • Shopify automations set up
  • Branded templates
  • Knowing when to move to Klaviyo
+

Other platforms

Email & SMS

HubSpot, Attentive, Postscript, Brevo and others. Ask about yours.

  • Audit of your current setup
  • A move to a better-fit platform
  • Flows and lists carried over
Store platforms

Email marketing for Shopify, BigCommerce, WooCommerce and more

We also develop on these platforms, so signup forms, tracking and store data get fixed in the store itself, as well as in your email tool.

Shopify

Klaviyo email marketing for Shopify, Shopify Email and tracking for abandoned checkouts.

BigCommerce

BigCommerce email marketing, with your store data syncing into the email platform.

WooCommerce

WooCommerce email marketing and abandoned cart recovery for WordPress stores.

Magento / Adobe

Big catalogs, multi-store setups and custom events.

Other platforms

Custom-built stores, Volusion, Shift4Shop and others.

Email marketing for Shopify

Shopify links up with Klaviyo and other email tools without much trouble. Here’s what we check so the data is right.

  • Customers, orders and products syncing to your email platform
  • Abandoned cart and checkout events recorded correctly
  • Email and SMS consent from checkout passed along
  • Popups and signup forms that leave your store’s speed alone
Service overview

Email marketing management services for online stores

What it takes to turn subscribers into repeat customers, from signup forms through flows, campaigns, SMS and reporting.

Email marketing audit

A review of your flows, campaigns, lists, forms and deliverability, plus what to fix first.

Abandoned cart recovery

Browse, cart and checkout flows, built and then improved.

Email flows

Welcome, post-purchase, win-back, back-in-stock and VIP flows, among others.

Campaign calendar

Each month’s campaigns planned around launches, stock levels and holidays.

Email design & copy

Templates that match your brand and emails written in your voice.

Segmentation

Your list divided by behavior, purchases and engagement.

List growth

Popups and signup forms that add subscribers without hurting the store.

SMS marketing

Cart reminders, shipping texts and offers, with consent handled correctly.

Optional

Deliverability

SPF, DKIM, DMARC, spam rate and list clean-up.

Included

Platform migration

A move from Mailchimp or another tool to Klaviyo, flows and lists included.

Dedicated account manager

A named contact who knows your store and answers your questions.

Included

Monthly reporting

Flow and campaign revenue, checked against your store’s orders.

Included
More ways to grow

Paid ads that bring in new shoppers

Email and SMS get existing shoppers buying again. Ads send new shoppers to your store, and many of them join your list.

Google Ads

Shopping, Performance Max and Search ads that reach people already looking for your products.

We’re a Google PartnerSee our Google Ads management →

Facebook & Instagram Ads

Advantage+ Sales, catalog and retargeting ads that reach new customers and bring visitors back.

Feed, Reels and Stories adsSee our Facebook ads management services →

TikTok Ads

Spark Ads that promote your best TikTok videos, plus product ads for stores on TikTok Shop.

Works with your TikTok videosSee our TikTok ads services →
Client reviews

What store owners say about working with us

Real reviews from real clients.
Read all reviews

Web commerce pros created a really lovely design for our website. They also changed the layout for our images and updated/resized images so that the site is overall much more attractive. We have been receiving a lot of positive feedback from customers on the ease of use and the overall look of our site. In addition, we are very grateful to Roy for coming up with a creative solution for allowing customers to easily create their own quotes, which has been very helpful to both our operations and our customers.

Anna Flanguagelizard.com
Design & custom features

Webecommercepros are great web developers and good people. They moved our 1,000+ page website from our old platform to BigCommerce and did it fast and efficiently. They created all of our new artwork, 301 redirects, converted all of our products and more in record time at a very reasonable cost. We use them for all of our ongoing work like increasing load speed, updating our theme and shopping cart and site changes that we ask for. Highly recommend!

Cary Cliffordhubcapmike.com
BigCommerce migration

The best eCommerce agency I have ever worked with. They have been helping me for 4 years with my online business on Amazon and with my WordPress website. Highly recommended if you are looking for a professional team who you can use in long run.

Hamid Janruvanti.com
Amazon & WordPress

What are your missing flows costing you?

Ask for a free email marketing audit of your store. There’s no obligation.

How it works

Our email marketing process

Six clear steps, one account manager, and every email approved by you before it goes out.
1

Discovery call

We learn your products, customers, margins and goals.

Day 1
2

Audit

We go through your flows, lists, forms, deliverability and past results.

Week 1
3

Fix the basics

We correct domain authentication, tracking and signup forms.

Week 1–2
4

Build key flows

Abandoned cart, welcome and post-purchase flows go first.

Week 2–4
5

Campaigns & SMS

The monthly calendar starts, and SMS joins if your plan includes it.

Month 2
6

Report monthly

Revenue, what we tested and what comes next.

Monthly
Reporting

Email reports that lead with revenue

Each flow and campaign gets its own earnings line, along with what we tested and what we plan to do next.
  • Flow revenue and campaign revenue, listed separately
  • How abandoned cart recovery is performing
  • Click rate, unsubscribes and spam complaints
  • List growth from your signup forms
  • SMS results and opt-outs, if you use SMS
  • A monthly report and call with your account manager

How we measure. Email platforms credit an order to an email when the person opened or clicked it within a set number of days, even if they would have bought anyway. We report your platform’s setting, compare email revenue with your store’s total orders, and look at clicks and orders instead of opens, which Apple Mail privacy has made unreliable.

The tools behind your reports
Google AnalyticsShopifyMicrosoft Clarity
Your email & SMS report
October
Email & SMS revenue$34.4k▲ 41% vs. last month
Share of store sales31%▲ 6 pts
Carts recovered96▲ 22
Spam rate0.05%▼ 0.36
Oct 3Abandoned cart email 2 rewritten with reviewsDone
Sep 27DMARC record added to sending domainDone
Sep 18Win-back flow launched for 90-day lapsed buyersDone
Illustrative example, not client data
Compare your options

Email marketing agency, email-only agency or consultant?

Any of the three can work. This is how they stack up for an online store.
What mattersWeb Ecommerce ProsEmail-only agencyFreelance consultant
FocusBuilt for online storesOften any businessDepends on the person
Flows & campaignsBoth, planned monthlyBothOften one or the other
Store tracking & formsFixed by our developersUsually flagged, not fixedRarely
DeliverabilitySPF, DKIM, DMARC set up and watchedUsuallyVaries
SMSAdded where it pays, with consent handledSometimesRarely
ReportingRevenue checked against store ordersOften platform numbers onlyVaries
Other channelsGoogle, Meta and social, same teamEmail onlyEmail only
Holidays & sick daysTeammates cover for each otherUsuallyDepends on one person
Ways to work with us

Email marketing packages

We quote every package individually after a free email audit, using your list size, your flows and the number of campaigns you send.

Flows setup

A one-time project that builds your most important flows.

  • Audit of your current setup
  • Abandoned cart and checkout flows
  • Welcome and post-purchase flows
  • Domain authentication (SPF, DKIM, DMARC)
  • Signup form review
Get a Quote
Most popular

Email management

Flows and campaigns, managed monthly.

  • Everything in Flows setup
  • Monthly campaign calendar
  • Design and copy for every email
  • Segmentation and testing
  • Weekly deliverability checks
  • Dedicated account manager
  • Monthly report
Book a Call

Email + SMS

For stores that are ready to add text messages.

  • Everything in Email management
  • SMS cart reminders and shipping texts
  • SMS campaigns for launches and VIPs
  • Consent and number registration help
  • SMS results in your report
Get a Quote
Your quote covers which flows we build, how many campaigns go out each month, how many SMS sends are included (if any), revision rounds and approval deadlines, and what happens if product info or approvals arrive late. You pay your email and SMS platform fees directly to the platform.
Is this a fit?

Who our email marketing services are for

A great fit if you…

  • Sell online and want more repeat customers
  • Have an email list, even a small one, or want to start one
  • Have no abandoned cart flow, or one nobody has touched in years
  • Want emails that sell without marking everything down
  • Sell on Shopify, BigCommerce, WooCommerce, Magento or similar

Probably not a fit if you…

  • Want to send cold email or message people who never signed up
  • Want to buy an email list
  • Want guaranteed open rates or revenue, which we can’t promise
  • Need new customers fast (see our Facebook ads and Google Ads)
  • Sell only on Amazon (see our Amazon services)
FAQ

Questions store owners ask about email marketing

The same questions people ask ChatGPT and Google before they hire an email marketing agency, answered by our team.

About email marketing

An ecommerce email marketing agency runs your store’s email program for you. That means planning, writing, designing and sending automated flows (abandoned cart, welcome series) and campaigns for launches and sales, along with growing your list, protecting deliverability and reporting what email earns.

No. We message only people who signed up to hear from you, and we never send cold email or work from bought lists.

Flows send themselves when someone takes an action, such as leaving a cart. Campaigns go to a list or segment at a time you choose, for a launch or a sale. Most stores need both.

Abandoned cart and welcome flows can start bringing orders within weeks of going live, while campaigns, segmentation and list growth take a few months to build up.

Let’s turn subscribers into repeat buyers

Ready to get repeat orders from email?

Talk to an email marketing specialist about your store. We’ll keep it to your questions.

Or call 888-711-2347

Contact us