Web commerce pros created a really lovely design for our website. They also changed the layout for our images and updated/resized images so that the site is overall much more attractive. We have been receiving a lot of positive feedback from customers on the ease of use and the overall look of our site. In addition, we are very grateful to Roy for coming up with a creative solution for allowing customers to easily create their own quotes, which has been very helpful to both our operations and our customers.
Request a free email marketing audit
Send us your store details. An email specialist looks over your signup forms, recent emails and anything public, then asks for read-only access to your email platform so they can check your flows and results. A short report reaches you within 3–5 business days.
- Flows that are missing or broken, abandoned cart first
- How your signup forms are growing the list
- Inbox placement basics (SPF, DKIM and DMARC)
- What you send, and how often
- Fixes you can make this month
Why your emails aren’t producing repeat orders
Abandoned cart flow missing or weak
A single generic reminder, or nothing. Shoppers who were about to buy never hear from you again.
Abandoned cart flow: offThe same email to everyone
A brand-new subscriber, a loyal repeat customer and someone who never bought all receive the identical email.
Segments used: 1Emails landing in spam
Without SPF, DKIM or DMARC, or with too many complaints, Gmail and Yahoo stop delivering your emails.
Spam rate: 0.41%A list that isn’t growing
The popup is tiny or easy to miss, and nothing gives visitors a reason to sign up.
Signup rate: 0.6%Discounts in every email
A code in every send teaches customers to wait for the next sale, and your margin pays for it.
Emails with a discount: 11 of 12No idea what email really earns
Open rates can’t be trusted anymore, and no one compares reported email revenue with actual orders.
Revenue from email: unknownYears of building and growing online stores
Ecommerce platforms we develop on and market for
Average rating from 226 client reviews
Online stores we’ve worked with
Abandoned cart emails that win shoppers back
Looked at a product page, never added it to the cart.
Put it in the cart, then walked away.
Got as far as checkout and stopped before paying. These shoppers are usually the closest to buying.
Our developers confirm your store tracks cart and checkout events correctly, so the flow reaches the right people. We also have a guide to reducing cart abandonment.
- 0 minCart leftShopper adds Trail X Runner, then leavesTrigger
- 1 hourEmail 1: reminderProduct photo, price and a “return to cart” buttonEmail
- 1 dayEmail 2: help to decideReviews, sizing help and free returnsEmail
- 1 daySMS reminderOnly to shoppers who opted in to textsSMS
- 2–3 daysEmail 3: last nudgeAn offer only if your margins allow itOptional
Ecommerce email flows that run on their own
Welcome series
Introduces your brand and best sellers to new subscribers, with the signup offer if you have one, so they place a first order.
Browse abandonment
A light follow-up for people who looked at products but didn’t add anything to the cart.
Abandoned cart & checkout
Reminders, reviews and answers to buying doubts, spaced so they never feel pushy.
Post-purchase
A thank-you, shipping details, tips for using what they bought, and a sensible next product.
Review request
Requests a review once the order has arrived, while it’s fresh.
Back in stock & price drop
Tells interested shoppers as soon as an item is back in stock or drops in price.
VIP & loyalty
Early access and a thank-you for the customers who buy most.
Replenishment
Prompts a reorder of things customers run out of, such as skincare or supplements.
Win-back
Reaches customers who have gone quiet, before they drift away for good.
Email campaigns worth opening
- A monthly calendar built around launches and holidays
- We handle copy, design and product selection
- Content and offers mixed, so discounts aren’t your only reason to email
- We test subject lines and content
- Nothing sends until you approve it
- Nov 4New arrivals: fall trail collectionAll subscribers · emailSent
- Nov 12How to choose a trail shoeEngaged in last 90 daysSent
- Nov 26Black Friday early accessVIP customers · email + SMSScheduled
- Nov 28Black Friday: up to 30% offAll subscribersScheduled
- Dec 2Cyber Monday last callOpened but didn’t buyIn review
Send the right email to the right people
New vs. returning customers
First-time and repeat customers get different emails.
VIPs
Your top customers by spend and order count, treated accordingly.
Engagement
Active readers hear from you more often, quiet subscribers less, and then a win-back.
Product interest
Emails built on what people have viewed and bought.
Location & season
Regional weather, holidays and shipping cutoffs.
Discount sensitivity
A discount for people who need one, full price for those who don’t.
SMS where it earns its place, not every day
Abandoned cart texts
A brief nudge, only for shoppers who opted in to texts.
Shipping & order updates
Order and delivery updates that head off “where is my order?” messages.
Launches & VIP offers
Time-sensitive news for your most engaged customers, sent sparingly.
Consent comes first. Texts go only to people who gave clear consent, each one carries “Reply STOP to opt out”, and quiet hours apply. We help register your number (10DLC or toll-free) through your SMS platform.
stridesupply · SMS program
- Consent checkbox on signup form
- “Reply STOP” in every message
- Quiet hours: 9am–8pm local
- Number registered (toll-free)
- Separate SMS consent from email
- Max 4 marketing texts / month
Get your emails into the inbox instead of spam
- SPF, DKIM and DMARC configured on your sending domain
- One-click unsubscribe on every marketing email
- Weekly checks on spam complaints and bounces
- Regular clean-outs of inactive subscribers
- A slow warm-up when you add a new domain or platform
stridesupply.com · sending domain
- SPF
- DKIM (your own domain)
- DMARC policy
- One-click unsubscribe
- Spam rate under 0.3%
- Inactive subscribers cleaned
Klaviyo email marketing, Mailchimp, Constant Contact and more
Klaviyo
Email & SMSOur first choice for most online stores, thanks to its store data, flows and segments.
- Flows and segments driven by store events
- Email and SMS managed together
- Moves from other platforms
Mailchimp
EmailMailchimp email marketing for stores already on it, or those after something simple.
- Customer journeys and campaigns
- Store connection tested
- Tidier lists and templates
Constant Contact
EmailCampaigns and automations for stores and businesses that use Constant Contact.
- Automated series
- Campaign design and sending
- List clean-up
Omnisend
Email & SMSEcommerce automations and SMS for stores on Shopify, BigCommerce or WooCommerce.
- Ready-made ecommerce flows
- Email and SMS together
- Product picks in emails
Shopify Email
EmailShopify’s built-in email tool, a fit for new stores that want to keep it simple.
- Shopify automations set up
- Branded templates
- Knowing when to move to Klaviyo
Other platforms
Email & SMSHubSpot, Attentive, Postscript, Brevo and others. Ask about yours.
- Audit of your current setup
- A move to a better-fit platform
- Flows and lists carried over
Email marketing for Shopify, BigCommerce, WooCommerce and more
Shopify
Klaviyo email marketing for Shopify, Shopify Email and tracking for abandoned checkouts.
BigCommerce
BigCommerce email marketing, with your store data syncing into the email platform.
WooCommerce
WooCommerce email marketing and abandoned cart recovery for WordPress stores.
Magento / Adobe
Big catalogs, multi-store setups and custom events.
Other platforms
Custom-built stores, Volusion, Shift4Shop and others.
Email marketing for Shopify
Shopify links up with Klaviyo and other email tools without much trouble. Here’s what we check so the data is right.
- Customers, orders and products syncing to your email platform
- Abandoned cart and checkout events recorded correctly
- Email and SMS consent from checkout passed along
- Popups and signup forms that leave your store’s speed alone
Email marketing management services for online stores
Email marketing audit
A review of your flows, campaigns, lists, forms and deliverability, plus what to fix first.
Abandoned cart recovery
Browse, cart and checkout flows, built and then improved.
Email flows
Welcome, post-purchase, win-back, back-in-stock and VIP flows, among others.
Campaign calendar
Each month’s campaigns planned around launches, stock levels and holidays.
Email design & copy
Templates that match your brand and emails written in your voice.
Segmentation
Your list divided by behavior, purchases and engagement.
List growth
Popups and signup forms that add subscribers without hurting the store.
SMS marketing
Cart reminders, shipping texts and offers, with consent handled correctly.
OptionalDeliverability
SPF, DKIM, DMARC, spam rate and list clean-up.
IncludedPlatform migration
A move from Mailchimp or another tool to Klaviyo, flows and lists included.
Dedicated account manager
A named contact who knows your store and answers your questions.
IncludedMonthly reporting
Flow and campaign revenue, checked against your store’s orders.
IncludedPaid ads that bring in new shoppers
Google Ads
Shopping, Performance Max and Search ads that reach people already looking for your products.
We’re a Google PartnerSee our Google Ads management →Facebook & Instagram Ads
Advantage+ Sales, catalog and retargeting ads that reach new customers and bring visitors back.
Feed, Reels and Stories adsSee our Facebook ads management services →TikTok Ads
Spark Ads that promote your best TikTok videos, plus product ads for stores on TikTok Shop.
Works with your TikTok videosSee our TikTok ads services →Results we’ve delivered for online businesses
What store owners say about working with us
Webecommercepros are great web developers and good people. They moved our 1,000+ page website from our old platform to BigCommerce and did it fast and efficiently. They created all of our new artwork, 301 redirects, converted all of our products and more in record time at a very reasonable cost. We use them for all of our ongoing work like increasing load speed, updating our theme and shopping cart and site changes that we ask for. Highly recommend!
The best eCommerce agency I have ever worked with. They have been helping me for 4 years with my online business on Amazon and with my WordPress website. Highly recommended if you are looking for a professional team who you can use in long run.
What are your missing flows costing you?
Ask for a free email marketing audit of your store. There’s no obligation.
Our email marketing process
Discovery call
We learn your products, customers, margins and goals.
Day 1Audit
We go through your flows, lists, forms, deliverability and past results.
Week 1Fix the basics
We correct domain authentication, tracking and signup forms.
Week 1–2Build key flows
Abandoned cart, welcome and post-purchase flows go first.
Week 2–4Campaigns & SMS
The monthly calendar starts, and SMS joins if your plan includes it.
Month 2Report monthly
Revenue, what we tested and what comes next.
MonthlyEmail reports that lead with revenue
- Flow revenue and campaign revenue, listed separately
- How abandoned cart recovery is performing
- Click rate, unsubscribes and spam complaints
- List growth from your signup forms
- SMS results and opt-outs, if you use SMS
- A monthly report and call with your account manager
How we measure. Email platforms credit an order to an email when the person opened or clicked it within a set number of days, even if they would have bought anyway. We report your platform’s setting, compare email revenue with your store’s total orders, and look at clicks and orders instead of opens, which Apple Mail privacy has made unreliable.
| Oct 3 | Abandoned cart email 2 rewritten with reviews | Done |
| Sep 27 | DMARC record added to sending domain | Done |
| Sep 18 | Win-back flow launched for 90-day lapsed buyers | Done |
Email marketing agency, email-only agency or consultant?
| What matters | Web Ecommerce Pros | Email-only agency | Freelance consultant |
|---|---|---|---|
| Focus | Built for online stores | Often any business | Depends on the person |
| Flows & campaigns | Both, planned monthly | Both | Often one or the other |
| Store tracking & forms | Fixed by our developers | Usually flagged, not fixed | Rarely |
| Deliverability | SPF, DKIM, DMARC set up and watched | Usually | Varies |
| SMS | Added where it pays, with consent handled | Sometimes | Rarely |
| Reporting | Revenue checked against store orders | Often platform numbers only | Varies |
| Other channels | Google, Meta and social, same team | Email only | Email only |
| Holidays & sick days | Teammates cover for each other | Usually | Depends on one person |
Email marketing packages
Flows setup
A one-time project that builds your most important flows.
- Audit of your current setup
- Abandoned cart and checkout flows
- Welcome and post-purchase flows
- Domain authentication (SPF, DKIM, DMARC)
- Signup form review
Email management
Flows and campaigns, managed monthly.
- Everything in Flows setup
- Monthly campaign calendar
- Design and copy for every email
- Segmentation and testing
- Weekly deliverability checks
- Dedicated account manager
- Monthly report
Email + SMS
For stores that are ready to add text messages.
- Everything in Email management
- SMS cart reminders and shipping texts
- SMS campaigns for launches and VIPs
- Consent and number registration help
- SMS results in your report
Who our email marketing services are for
A great fit if you…
- Sell online and want more repeat customers
- Have an email list, even a small one, or want to start one
- Have no abandoned cart flow, or one nobody has touched in years
- Want emails that sell without marking everything down
- Sell on Shopify, BigCommerce, WooCommerce, Magento or similar
Probably not a fit if you…
- Want to send cold email or message people who never signed up
- Want to buy an email list
- Want guaranteed open rates or revenue, which we can’t promise
- Need new customers fast (see our Facebook ads and Google Ads)
- Sell only on Amazon (see our Amazon services)
Questions store owners ask about email marketing
About email marketing
An ecommerce email marketing agency runs your store’s email program for you. That means planning, writing, designing and sending automated flows (abandoned cart, welcome series) and campaigns for launches and sales, along with growing your list, protecting deliverability and reporting what email earns.
No. We message only people who signed up to hear from you, and we never send cold email or work from bought lists.
Flows send themselves when someone takes an action, such as leaving a cart. Campaigns go to a list or segment at a time you choose, for a launch or a sale. Most stores need both.
Abandoned cart and welcome flows can start bringing orders within weeks of going live, while campaigns, segmentation and list growth take a few months to build up.
Abandoned cart & flows
It’s an automatic email to a shopper who added products to their cart and left without buying. A good flow usually runs two or three emails, sometimes with an SMS, spread over a few days.
Not always. Plenty of shoppers return without one, so we usually open with reminders and reviews and hold any offer for a later email, if your margins can take it.
Yes, a basic abandoned checkout email. A tool like Klaviyo goes further, with a multi-email flow, SMS and different messages for different shoppers.
Start with abandoned cart and checkout, the welcome series and post-purchase. Browse abandonment, back in stock, win-back and VIP flows come after those.
Platforms & SMS
Yes, and it’s our first choice for most online stores. We also work in Mailchimp, Constant Contact, Omnisend, Shopify Email and others.
Yes. We move your lists, consent records, templates and flows, then warm up sending on the new platform so emails keep reaching the inbox.
Yes, as an option. We use it for a few high-value moments such as abandoned carts, shipping updates and launches, only for people who opted in, and every message carries “Reply STOP.”
Yes. We connect BigCommerce, WooCommerce, Magento and other platforms to your email tool, and our developers repair tracking and signup forms in the store itself.
Working with us
Yes. We write the copy, design the emails to match your brand and choose the products. Every campaign waits for your approval before it goes out.
You do. We get access to your email platform, but your list, account and data stay yours.
We set up SPF, DKIM and DMARC on your domain, add one-click unsubscribe, watch spam complaints and clear out inactive subscribers, in line with Gmail and Yahoo’s current requirements.
We quote each package individually after a free email audit, based on list size, flows and how many campaigns you send. You pay platform fees directly to your email tool.
Ready to get repeat orders from email?
Talk to an email marketing specialist about your store. We’ll keep it to your questions.
Or call 888-711-2347
