AI-FIRSTTikTok Marketing

TikTok Marketing Agency for Product Discovery and TikTok Shop

TikTok can put your products in front of people who have never heard of your store. We help make that attention count.

From turning product photos and clips into engaging videos to setting up TikTok Shop and running Spark Ads, we help ecommerce businesses get discovered, earn customer trust and turn views into sales.

Get My Free TikTok Audit Book a Call
We manageTikTok videosTikTok ShopTikTok Ads
20+ years in ecommerce
TikTokstridesupply · videos, TikTok Shop & ads
Store → TikTok Shop124 of 130 products approved
  • Trail X Runner$129
  • Ridge Hiker$149
  • Daily Knit Sneaker$89
This month Result
  • Organic videosWeekly3 new
  • TikTok ShopLive96 orders
  • Spark AdsActive3.2×
Video views / month
40k40k
TikTok Shop orders
1212
Spark Ads ROAS
1.4×1.4×
Illustrative example store, not client dataAuto-plays · hover to pause
Free TikTok audit

Start with a free TikTok audit

Tell us about your store and a TikTok specialist will email you for your TikTok handle. They look over your public profile and videos, run a first check on whether your store seems ready for TikTok Shop, and send you a short report within 3–5 business days. You don’t need to give us account access. TikTok makes the final call on Shop eligibility, and it may ask for more details.

  • A look at your profile and recent videos
  • A first check of TikTok Shop readiness
  • What your competitors post on TikTok
  • Video ideas for your top products
  • Quick wins to try this month
Request your free audit

No obligation. We never share your data.

Common TikTok problems

Why TikTok hasn’t paid off for your store yet

Most stores we talk to have tried TikTok and quit. The same few reasons keep coming up, and every one of them can be fixed.

Recycling videos from other apps

An Instagram Reel or a polished ad dropped onto TikTok tends to feel out of place, so people keep scrolling.

Average watch time: 1.8s

No way to buy from the video

Someone likes your video, but with no product link they have to go looking for your store on their own.

Product links on videos: 0

Posting in bursts

A flurry of videos, then weeks of silence. TikTok favors brands that post on a steady rhythm.

Last video: 5 weeks ago

Sounds without business rights

A trending sound isn’t always cleared for business accounts, and a video that uses one can get muted or removed.

Sound unavailable

Ads that look too polished

Slick, TV-style ads get swiped away. On TikTok, ads that look like everyday videos usually hold attention better.

Skipped in 1.2s

TikTok Shop stalled in setup

Seller applications, product approvals and order syncing all take time, and many stores stall out before they finish.

46 products pending review
Get a free TikTok audit
20+

Years spent building and growing online stores

10+

Ecommerce platforms we build on and market for

5.0

Average rating from 226 client reviews

600+

Online stores we’ve worked with

What we do on TikTok

TikTok marketing services in three parts

Pick one part or all three. If your videos are already good, you can bring us in for TikTok ads alone. We quote each part separately.

TikTok management

Core

Videos built for TikTok, a profile we look after, and replies to comments during agreed hours.

  • A monthly video plan
  • Videos edited from your clips
  • Trends and commercial-use sounds
  • Profile, bio and links kept up to date
  • A monthly report
The usual starting point.

TikTok Shop

Optional

For eligible stores. We set it up and then manage it, so people can buy without leaving the app.

  • Seller account setup and store connection
  • Products added, rejected listings fixed
  • Sync problems and account health monitored
  • Product links ready to use in videos
Shipping, returns and customer service stay with you.

TikTok Ads

Optional

TikTok ads management for website sales campaigns and Spark Ads. You can buy it on its own and run it from videos you already have.

  • Website sales campaigns
  • Spark Ads built from your best videos
  • TikTok Pixel and Events API setup
  • TikTok Shop ads (GMV Max) on request
Website ads work without TikTok Shop. You pay your ad budget to TikTok directly.
TikTok videos

One product can become four TikTok videos

Even with the same footage, TikTok usually calls for its own concept, script and edit. We build each video around the reason someone would buy, then repeat what works.
0:60Rain test: 60 secondsSample
Idea 1 · Hook

The product doing its job in the first seconds. A good way in for people who’ve never heard of you.

1
2
33 mistakes when buying trail shoesSample
Idea 2 · How-to

A useful tip where the product turns out to be the fix.

Order #1,000Packing order #1,000Sample
Idea 3 · Behind the scenes

A look at the people behind the brand, which helps viewers trust who they’re ordering from.

JSCustomer clipUsed with permission“500 miles in these”Sample
Idea 4 · Customer

A customer’s clip or review, re-edited with their permission. It’s proof from someone who actually bought.

What we make

  • Short videos cut from your product photos and clips
  • Hooks, scripts, captions and on-screen text
  • Voiceovers and music, made with AI-assisted editing tools
  • Sounds from TikTok’s Commercial Music Library, which are cleared for business use

What you provide

  • Product photos
  • Short phone clips, and we tell you what to record
  • Customer videos and reviews you’re allowed to use
  • Your feedback on video ideas before anything goes live

Nobody from our team films on location. We work from the photos and clips you send.

TikTok Shop setup & management

Sell on TikTok Shop with your online store connected

With TikTok Shop, people buy your products without leaving TikTok. Setup is fussier than it looks, so as a TikTok Shop agency we do it for you and then keep the shop running. Setup is either a fixed-price project or part of your monthly plan.
1
Check eligibility

We compare your business, location and product categories with TikTok Shop’s requirements.

2
Connect your store

We link Shopify, or another platform that has a TikTok Shop integration, so products, stock and orders sync wherever the integration supports it.

3
Add and fix products

We set up titles, images, prices and categories, and fix any products TikTok rejects.

4
Link products to videos

We attach product links to your videos, so a viewer can buy right there in TikTok.

5
Keep it running

Every month we check listings, sync problems and account health.

TikTok Shop check
6 of 6

stridesupply · TikTok Shop

  • Seller account approved
  • Store connected · Shopify
  • 124 of 130 products approved
  • Shipping and returns set
  • Product links on videos
  • Orders synced to your store
What we changed
Fixed6 products rejected for missing details
AddedProduct links to 12 videos
SyncedStock levels with Shopify
Illustrative example, not client data

TikTok Shop for Shopify

Shopify stores connect through the TikTok app for Shopify, and setup looks quick. Here’s what we check so it actually works.

  • The TikTok app linked to both your Shopify store and TikTok Shop
  • Products and stock syncing, and rejected products fixed
  • Orders coming back into Shopify so you can ship them
  • TikTok Pixel installed a single time, with no duplicates

We handle

  • Seller account setup and store connection
  • Product listings and approvals
  • Sync problems between TikTok Shop and your store
  • Account health and any policy warnings
  • Product links on your videos

You handle

  • Shipping and fulfillment
  • Returns and refunds, handled in TikTok Seller Center
  • Customer questions about orders
  • Decisions on stock and pricing
TikTok Spark Ads

Turn videos people already like into ads

A Spark Ad is a real TikTok post, yours or a creator’s (with their permission), run as an ad. It looks like any other video in the feed. Whether it beats a polished ad for your products is something we test.
1

A video shows promise

We check watch time, comments, clicks, the product and its margin along with the like count.

2

We run it as a Spark Ad

It goes out as an ad to the right audience, with a Shop now button that leads to your website or TikTok Shop.

3

Engagement stays on your post

Any likes, comments and follows the ad earns go to your original video and profile.

Website sales campaignsAds that send customers to your online store, tracked with the TikTok Pixel and Events API. TikTok Shop isn’t required.
TikTok Shop ads (GMV Max)Available on request. TikTok Shop ads now run as GMV Max campaigns, and they’re for stores with a live TikTok Shop.
Margin-aware budgetsAs a TikTok advertising agency, we set budgets and targets from your product margins, and you pay your ad budget directly to TikTok.
Ask about TikTok ads
Service overview

TikTok marketing services for online stores

These TikTok agency services cover what a store needs to grow on the app. Want Facebook and Instagram too? Take a look at our social media management services.

TikTok audit

A review of your profile, videos, competitors and TikTok Shop readiness, plus what to tackle first.

Monthly video plan

Video ideas built around your products, launches and seasons.

Video editing

Short videos cut together from your product photos and clips.

Hooks, captions & voiceovers

Scripts, on-screen text and voiceovers, made with AI-assisted editing tools.

Commercial-use sounds

Sounds picked from TikTok’s Commercial Music Library, which is cleared for business use.

Included

Profile management

Your bio, links and pinned videos kept up to date, with comments answered during agreed hours.

TikTok Shop setup

Seller account setup, store connection and product approvals.

Optional

TikTok Shop management

Monthly checks on listings, sync problems and account health.

Optional

TikTok Ads

Website sales campaigns and Spark Ads, which you can buy separately.

Optional

TikTok Pixel & Events API

Purchase tracking for your ads, set up so events aren’t counted twice.

With ads

Dedicated account manager

A named person who knows your brand and answers your questions.

Included

Monthly reporting

Views, followers, website visits, TikTok Shop orders and ad results, each one measured separately.

Included
Get My Free TikTok AuditBook a Call
More ways to reach buyers

Add Google and Meta ads to TikTok

TikTok is good at getting products discovered. Many stores reach more customers by adding Google and Meta ads that reuse the videos already working on TikTok.

Google Ads

Shopping, Performance Max and Search ads that meet people who are already searching for your products.

We’re a Google PartnerSee our Google Ads management →

Facebook & Instagram Ads

Advantage+ Sales, catalog and retargeting ads that reach new customers and bring visitors back.

Feed, Reels and Stories adsSee our Facebook ads management services →
Case studies

Results from our work with online businesses

These come from our wider marketing work with real businesses, including SEO and AI search, rather than TikTok alone. Have a look at what our team can do for your brand.
View all case studies
E-bike and bike finance platform, Australia
Ecommerce SEOAI Search (AIO)Local SEO

E-bike and bike finance platform, Australia

SEO, AI search and local SEO for an online bike and e-bike finance platform. Over 34 months: 97% of keywords on Google’s page one and 1,259 conversions a month.

Read the case study
Adventure and eco-tourism business, New Zealand
Ecommerce SEOContent Marketing

Adventure and eco-tourism business, New Zealand

SEO for a New Zealand adventure and eco-tourism business. In six months: organic traffic up 121% and conversions more than doubled to 1,931 a month.

Read the case study
Workplace vending provider, Australia
Local SEOEcommerce SEOAI Search (AIO)

Workplace vending provider, Australia

SEO, AI search and local SEO for a national workplace vending provider. In 20 months: 50 keywords on Google’s page one and 79% presence in Google’s AI Overviews.

Read the case study
Client reviews

What store owners say after working with us

Reviews from clients we have worked with.
Read all reviews

Web commerce pros created a really lovely design for our website. They also changed the layout for our images and updated/resized images so that the site is overall much more attractive. We have been receiving a lot of positive feedback from customers on the ease of use and the overall look of our site. In addition, we are very grateful to Roy for coming up with a creative solution for allowing customers to easily create their own quotes, which has been very helpful to both our operations and our customers.

Anna Flanguagelizard.com
Design & custom features

Webecommercepros are great web developers and good people. They moved our 1,000+ page website from our old platform to BigCommerce and did it fast and efficiently. They created all of our new artwork, 301 redirects, converted all of our products and more in record time at a very reasonable cost. We use them for all of our ongoing work like increasing load speed, updating our theme and shopping cart and site changes that we ask for. Highly recommend!

Cary Cliffordhubcapmike.com
BigCommerce migration

The best eCommerce agency I have ever worked with. They have been helping me for 4 years with my online business on Amazon and with my WordPress website. Highly recommended if you are looking for a professional team who you can use in long run.

Hamid Janruvanti.com
Amazon & WordPress

Is your store ready for TikTok?

Get a free TikTok audit that includes a TikTok Shop readiness check. There’s no obligation.

Get My Free TikTok AuditBook a Call
How it works

Our TikTok marketing process

Six clear steps, one account manager, and your approval on every video before it goes live.
1

Discovery call

We talk through your products, customers, margins and what you want from TikTok.

Day 1
2

Audit & plan

We review your profile, competitors and TikTok Shop readiness, then agree the scope.

Week 1
3

Access & setup

You give us access to TikTok and your store, and you keep ownership of both.

Week 1–2
4

First videos

We agree video ideas, collect your clips and edit the first videos for your approval.

Week 2–3
5

Shop & ads

If they’re in your plan, TikTok Shop and Spark Ads come in here.

When ready
6

Report monthly

A rundown of what worked, what didn’t and what we’ll do next month.

Monthly
Book a discovery call to start with step 1
Reporting

TikTok reports that go beyond views

You see which videos worked, what came of them and what we’ll make next.
  • Views, watch time and followers for each video
  • Your best videos and the ideas we plan to test next
  • Website visits and sales from TikTok, taken from Google Analytics
  • TikTok Shop orders and revenue, plus refunds and cancellations
  • Website ad ROAS, TikTok Shop revenue and GMV Max ROI, each reported on its own
  • A monthly report and call with your account manager

How we measure it. Views aren’t sales. We tag the links in your bio and ads so Google Analytics can show website visits and orders from TikTok, and we take TikTok Shop orders from TikTok’s own dashboard. Click reporting may miss some of what influences a purchase. GMV Max can count organic TikTok Shop orders for promoted products, so its ROI doesn’t prove what the ads alone caused, and we keep it out of website ad results.

The tools we report from
TikTok AnalyticsTikTok Ads ManagerGoogle AnalyticsShopify
Your TikTok report
October
Video views261k▲ 44% vs. last month
TikTok Shop orders96▲ 38
Website visits from TikTok2,140▲ 27%
Spark Ads ROAS3.2×▲ 0.6
Oct 3Rain-test video boosted as a Spark AdDone
Sep 276 rejected TikTok Shop products fixedDone
Sep 18Product links added to 12 videosDone
Illustrative example, not client data
Compare your options

TikTok marketing agency, in-house hire or creator agency?

Any of the three can work. Here’s how they stack up for an online store.
Web Ecommerce ProsIn-house hireCreator agency
FocusBuilt around online storesDepends on the hireOften creators and brand awareness
VideosPlanned each month, edited from your clipsDepends on their skillsOften creator-made, priced per video
SoundsCommercial-use sounds onlyDepends on the hireVaries
TikTok ShopOur developers handle setup, then we check listings and sync monthlyUsually needs technical helpSometimes
Spark Ads & trackingWe set up the TikTok Pixel and Events APIDepends on the hireVaries
Other channelsFacebook & Instagram, Meta ads and Google Ads, same teamUsually a separate hireOften TikTok only
ReportingViews, website sales and TikTok Shop ordersVariesOften views and likes
Holidays & sick daysThe team covers for one anotherNeeds a backup planVaries
Ways to work with us

TikTok marketing packages

Choose one, or combine them. We quote every package individually after a free TikTok audit.
Start here

TikTok management

We manage your TikTok videos and profile every month.

  • A monthly video plan
  • Videos made and edited from your clips
  • Commercial-use sounds
  • You approve every video
  • Comments answered during agreed hours
  • A dedicated account manager
  • A monthly report
Book a Call

TikTok Shop

For eligible stores ready to sell inside TikTok. TikTok Shop setup and management, on its own or alongside TikTok management.

  • Setup as a fixed-price project or as part of a monthly plan
  • Seller setup and store connection
  • Products added and rejected listings fixed
  • Monthly listing, sync and account health checks
  • Product links on videos
  • TikTok Shop orders included in your report
Get a Quote

TikTok Ads

Ads on their own, run from your existing videos, or added to any plan.

  • Website sales campaigns
  • Spark Ads from your best videos
  • TikTok Pixel and Events API
  • TikTok Shop ads (GMV Max) on request
  • Meta or Google ads on request
Get a Quote
What your quote spells out. How many videos you get each month, revision rounds and approval deadlines, reply hours, and what happens if photos, clips or approvals arrive late. If they’re included, it also says whether TikTok Shop setup is a fixed price or part of the monthly plan, and what ad management covers. You pay ad budgets to TikTok, and TikTok charges its own fees on Shop sales.
Is this a fit?

Who our TikTok marketing services are for

A great fit if you…

  • Sell products that are easy to demonstrate in a short video
  • Want to reach new, younger customers who find products on TikTok
  • Can send us product photos and short phone clips
  • Want TikTok Shop connected to your online store
  • Sell on Shopify, BigCommerce, WooCommerce or a similar platform

Probably not a fit if you…

  • Want guaranteed viral videos, which nobody can promise
  • Sell products that TikTok bans from promotion or sale
  • Can’t send any product photos or clips, since we don’t film on location
  • Need creator recruitment, affiliate programs or LIVE shopping, none of which we offer
  • Only want Facebook and Instagram posts (take a look at our social media management services)
  • Sell only on Amazon (take a look at our Amazon services)
FAQ

Questions store owners ask about TikTok marketing

The questions people put to ChatGPT and Google before hiring a TikTok marketing agency, answered by our team.

About TikTok marketing

It plans and makes your TikTok videos, manages your profile, and can set up TikTok Shop and run TikTok ads. As a TikTok agency for brands that sell online, we aim at sales, which means product links on videos, a working TikTok Shop and ads tracked back to real orders.

For many stores, yes. A lot of people discover new products on TikTok, younger customers especially, and it suits products that are easy to show in a short video. If yours isn’t a good fit, the free audit will say so.

This page is about TikTok. Our social media management services cover Facebook and Instagram, and TikTok can be added on. Many stores begin with one and add the other later.

Some videos take off fast, though most brands need a few months of regular posting to learn what works. Once you have videos people like, TikTok Shop and Spark Ads can bring in sales sooner.

Let’s grow your store on TikTok

Ready to turn TikTok views into sales?

Talk to a TikTok specialist about your store. We’ll keep it to your questions.

Book a CallGet My Free TikTok Audit

Or call 888-711-2347

Contact us

Book a CallFree TikTok Audit