AI-FIRSTTikTok Marketing

TikTok Marketing Agency for Ecommerce: Videos, TikTok Shop and Ads

We’re a TikTok marketing agency for online stores. Our team turns your product photos and clips into TikTok videos, helps you sell on TikTok Shop, and runs TikTok ads like Spark Ads that boost the videos people already love.

Get My Free TikTok Audit Book a Call
We manageTikTok videosTikTok ShopTikTok Ads
20+ years in ecommerce
TikTokstridesupply · videos, TikTok Shop & ads
Store → TikTok Shop124 of 130 products approved
  • Trail X Runner$129
  • Ridge Hiker$149
  • Daily Knit Sneaker$89
This month Result
  • Organic videosWeekly3 new
  • TikTok ShopLive96 orders
  • Spark AdsActive3.2×
Video views / month
40k40k
TikTok Shop orders
1212
Spark Ads ROAS
1.4×1.4×
Illustrative example store, not client dataAuto-plays · hover to pause
Free TikTok audit

Get your free TikTok audit

Tell us about your store. A TikTok specialist will email you to ask for your TikTok handle, review your public profile and videos, do a first check of whether your store looks ready for TikTok Shop, and send a short report within 3–5 business days. No account access needed. Final TikTok Shop eligibility is decided by TikTok and may need more details.

  • Your profile and recent videos
  • A first TikTok Shop readiness check
  • What competitors post on TikTok
  • Video ideas for your best products
  • Quick wins you can use this month
Request your free audit

No obligation. We never share your data.

Common TikTok problems

Why TikTok isn’t selling for your store yet

Most stores we talk to have tried TikTok and stopped. These are the usual reasons, and all of them can be fixed.

Reposting videos made for other apps

Reels and ads made for Instagram often feel out of place on TikTok, and people scroll past.

Average watch time: 1.8s

Videos with no way to buy

People like the video, but there’s no product link, so they have to go looking for your store.

Product links on videos: 0

Posting without a plan

A burst of videos, then weeks of nothing. TikTok rewards brands that show up regularly.

Last video: 5 weeks ago

Sounds you can’t use

Not every popular sound is cleared for business use. Videos can be muted or taken down.

Sound unavailable

Ads that look like ads

Polished TV-style ads get skipped. On TikTok, ads that feel like normal videos usually do better.

Skipped in 1.2s

TikTok Shop stuck in setup

Applications, product approvals and order syncing take time, and many stores give up halfway.

46 products pending review
Get a free TikTok audit
20+

Years building and growing online stores

10+

Ecommerce platforms we develop on and market for

5.0

Average rating from 224 client reviews

600+

Online stores we’ve worked with

What we do on TikTok

TikTok marketing services in three parts

Hire us for one part or all three. Already have good videos? You can hire us just for TikTok ads. Each part is quoted separately.

TikTok management

Core

Videos made for TikTok, your profile managed and comments answered during agreed hours.

  • Monthly video plan
  • Videos made and edited from your clips
  • Trends and commercial-use sounds
  • Profile, bio and links kept current
  • Monthly report
Where most stores start.

TikTok Shop

Optional

For eligible stores: setup, then ongoing management, so people can buy without leaving the app.

  • Seller setup and store connection
  • Products added and rejected listings fixed
  • Sync problems and account health checked
  • Product links ready for videos
You still handle shipping, returns and customer service.

TikTok Ads

Optional

Website sales campaigns and Spark Ads. Available on their own, using your existing videos.

  • Website sales campaigns
  • Spark Ads from your best videos
  • TikTok Pixel and Events API
  • TikTok Shop ads (GMV Max) on request
Website ads don’t need TikTok Shop. Ad budget is paid to TikTok.
TikTok videos

One product, four TikTok video ideas

TikTok usually needs its own concepts, scripts and editing, even when the footage is the same. We plan videos around why people buy, and keep what works.
0:60Rain test: 60 secondsSample
Idea 1 · Hook

Shows the product doing its job, fast. Good for people who’ve never heard of you.

1
2
33 mistakes when buying trail shoesSample
Idea 2 · How-to

Teaches something useful, and the product is the answer.

Order #1,000Packing order #1,000Sample
Idea 3 · Behind the scenes

Shows the people behind the brand, so viewers trust who they’re buying from.

JSCustomer clipUsed with permission“500 miles in these”Sample
Idea 4 · Customer

A customer’s clip or review, re-edited with permission. Real people, real proof.

What we make

  • Short videos edited from your product photos and clips
  • Hooks, scripts, captions and text on screen
  • Voiceovers and music, using AI-assisted editing tools
  • Sounds from TikTok’s Commercial Music Library, cleared for business use

What you provide

  • Product photos
  • Short phone clips (we tell you what to record)
  • Customer videos and reviews you have permission to use
  • Feedback on video ideas before they go live

We don’t film on location. Our team works from the photos and clips you send.

TikTok Shop setup & management

Sell on TikTok Shop, connected to your online store

TikTok Shop lets people buy your products inside TikTok. Setup is more technical than it looks, so we handle it, then keep the shop running. Setup is a fixed-price project or part of your monthly plan.
1
Check eligibility

Your business, location and product categories checked against TikTok Shop’s requirements.

2
Connect your store

Shopify or another platform with a TikTok Shop integration connected, so products, stock and orders sync where the integration supports it.

3
Add and fix products

Titles, images, prices and categories set up, and rejected products fixed.

4
Link products to videos

Product links added to your videos, so viewers can buy without leaving TikTok.

5
Keep it running

Listings, sync problems and account health checked every month.

TikTok Shop check
6 of 6

stridesupply · TikTok Shop

  • Seller account approved
  • Store connected · Shopify
  • 124 of 130 products approved
  • Shipping and returns set
  • Product links on videos
  • Orders synced to your store
What we changed
Fixed6 products rejected for missing details
AddedProduct links to 12 videos
SyncedStock levels with Shopify
Illustrative example, not client data

TikTok Shop for Shopify

Shopify stores connect through the TikTok app for Shopify. It makes setup look easy. These checks make it work properly.

  • TikTok app connected to your Shopify store and TikTok Shop
  • Products and stock synced, with rejected products fixed
  • Orders flowing back into Shopify for shipping
  • TikTok Pixel installed once, without duplicates

We handle

  • Seller setup and store connection
  • Product listings and approvals
  • Sync problems between TikTok Shop and your store
  • Account health and policy warnings
  • Product links on videos

You handle

  • Shipping and fulfillment
  • Returns and refunds (done in TikTok Seller Center)
  • Customer service questions about orders
  • Stock and pricing decisions
TikTok Spark Ads

Boost the videos people already love

Spark Ads are TikTok ads made from real posts, yours or a creator’s with their permission. They look like normal TikTok videos. Whether they beat polished ads for your products is something we test, not assume.
1

A video shows promise

We look at watch time, comments, clicks, the product and its margin, not just likes.

2

We boost it as a Spark Ad

We run it as an ad to the right audience, with a Shop now button to your website or TikTok Shop.

3

Engagement stays on your post

Likes, comments and follows from the ad count on your original video and profile.

Website sales campaignsAds that send buyers to your online store, tracked with the TikTok Pixel and Events API. No TikTok Shop needed.
TikTok Shop ads (GMV Max)On request. TikTok Shop ads now run as GMV Max campaigns, for stores with a live TikTok Shop.
Margin-aware budgetsBudgets and targets set by your product margins, with your ad budget paid directly to TikTok.
Ask about TikTok ads
Service overview

TikTok marketing services for online stores

Everything your store needs to grow on TikTok. Want Facebook and Instagram too? See our social media management services.

TikTok Audit

Profile, videos, competitors and TikTok Shop readiness reviewed, with what to do first.

Monthly Video Plan

Video ideas planned around your products, launches and seasons.

Video Editing

Short videos edited from your product photos and clips.

Hooks, Captions & Voiceovers

Scripts, text on screen and voiceovers, using AI-assisted editing tools.

Commercial-Use Sounds

Sounds from TikTok’s Commercial Music Library, cleared for business use.

Included

Profile Management

Bio, links and pinned videos kept current, and comments answered during agreed hours.

TikTok Shop Setup

Seller setup, store connection and product approvals.

Optional

TikTok Shop Management

Listings, sync problems and account health checked every month.

Optional

TikTok Ads

Website sales campaigns and Spark Ads, available on their own.

Optional

TikTok Pixel & Events API

Purchase tracking set up for ads, without duplicate events.

With ads

Dedicated Account Manager

One named person who knows your brand and answers your questions.

Included

Monthly Reporting

Views, followers, website visits, TikTok Shop orders and ad results, each measured its own way.

Included
Get My Free TikTok AuditBook a Call
More ways to reach buyers

Add Google and Meta ads to TikTok

TikTok is great for discovery. Many stores reach more buyers by adding Google and Meta ads, using the videos that already work on TikTok.

Google Ads

Shopping, Performance Max and Search ads for people already searching for your products.

We’re a Google PartnerSee our Google Ads management →

Facebook & Instagram Ads

Advantage+ Sales, catalog and retargeting ads that reach new buyers and bring back visitors.

Feed, Reels and Stories adsSee our Facebook ads management services →
Case studies

Results we’ve delivered for online businesses

Results from our wider marketing work for real businesses, including SEO and AI search. See what our team can do for your brand.
View all case studies
Bike Finance Australia
Ecommerce SEOAI Search (AIO)Local SEO

Bike Finance Australia

SEO, AI search and local SEO for an online bike and e-bike finance platform. Over 34 months: 97% of keywords on Google’s page one and 1,259 conversions a month.

Read the case study
Adventure & Eco-Tourism New Zealand
Ecommerce SEOContent Marketing

Adventure & Eco-Tourism New Zealand

SEO for a New Zealand adventure and eco-tourism business. In six months: organic traffic up 121% and conversions more than doubled to 1,931 a month.

Read the case study
Workplace Vending Australia
Local SEOEcommerce SEOAI Search (AIO)

Workplace Vending Australia

SEO, AI search and local SEO for a national workplace vending provider. In 20 months: 50 keywords on Google’s page one and 79% presence in Google’s AI Overviews.

Read the case study
Client reviews

What store owners say about working with us

Real reviews from real clients.
Read all reviews

Web commerce pros created a really lovely design for our website. They also changed the layout for our images and updated/resized images so that the site is overall much more attractive. We have been receiving a lot of positive feedback from customers on the ease of use and the overall look of our site. In addition, we are very grateful to Roy for coming up with a creative solution for allowing customers to easily create their own quotes, which has been very helpful to both our operations and our customers.

Anna Flanguagelizard.com
Design & custom features

Webecommercepros are great web developers and good people. They moved our 1,000+ page website from our old platform to BigCommerce and did it fast and efficiently. They created all of our new artwork, 301 redirects, converted all of our products and more in record time at a very reasonable cost. We use them for all of our ongoing work like increasing load speed, updating our theme and shopping cart and site changes that we ask for. Highly recommend!

Cary Cliffordhubcapmike.com
BigCommerce migration

The best eCommerce agency I have ever worked with. They have been helping me for 4 years with my online business on Amazon and with my WordPress website. Highly recommended if you are looking for a professional team who you can use in long run.

Hamid Janruvanti.com
Amazon & WordPress

Is your store ready for TikTok?

Get a free TikTok audit, including a TikTok Shop readiness check. No obligation.

Get My Free TikTok AuditBook a Call
How it works

Our TikTok marketing process

Clear steps, a dedicated account manager and videos you approve before they go live.
1

Discovery call

Your products, customers, margins and goals on TikTok.

Day 1
2

Audit & plan

Profile, competitors and TikTok Shop readiness. Scope agreed.

Week 1
3

Access & setup

You give us access to TikTok and your store. You keep ownership.

Week 1–2
4

First videos

Video ideas agreed, your clips collected, first videos edited for approval.

Week 2–3
5

Shop & ads

TikTok Shop and Spark Ads added if they’re in your plan.

When ready
6

Report monthly

What worked, what didn’t and the plan for next month.

Monthly
Start with step 1: book a discovery call
Reporting

TikTok reports that go beyond views

You see which videos worked, what they led to, and what we’ll make next.
  • Views, watch time and followers by video
  • Your best videos, and the ideas we’ll test next
  • Website visits and sales from TikTok, from Google Analytics
  • TikTok Shop orders and revenue, with refunds and cancellations shown
  • Website ad ROAS, TikTok Shop revenue and GMV Max ROI reported separately
  • Monthly report and call with your account manager

How we measure: views aren’t sales. We tag the links in your bio and ads so Google Analytics can show website visits and orders from TikTok, and we report TikTok Shop orders from TikTok’s own dashboard. Click reporting may not capture every influence on a purchase. GMV Max can count organic TikTok Shop orders for promoted products, so its ROI isn’t proof of what the ads alone caused, and we don’t add it to website ad results.

The tools behind your reports
TikTok AnalyticsTikTok Ads ManagerGoogle AnalyticsShopify
Your TikTok report
October
Video views261k▲ 44% vs. last month
TikTok Shop orders96▲ 38
Website visits from TikTok2,140▲ 27%
Spark Ads ROAS3.2×▲ 0.6
Oct 3Rain-test video boosted as a Spark AdDone
Sep 276 rejected TikTok Shop products fixedDone
Sep 18Product links added to 12 videosDone
Illustrative example, not client data
Compare your options

TikTok marketing agency, in-house hire or creator agency?

Each option can work. Here’s how they compare for an online store.
Web Ecommerce ProsIn-house hireCreator agency
FocusBuilt for online storesDepends on the hireOften creators and brand awareness
VideosPlanned monthly, edited from your clipsDepends on their skillsOften creator-made, priced per video
SoundsCommercial-use sounds onlyDepends on the hireVaries
TikTok ShopSetup by our developers, then listings and sync checked monthlyUsually needs technical helpSometimes
Spark Ads & trackingTikTok Pixel and Events API set upDepends on the hireVaries
Other channelsFacebook & Instagram, Meta ads and Google Ads, same teamUsually a separate hireOften TikTok only
ReportingViews, website sales and TikTok Shop ordersVariesOften views and likes
Holidays & sick daysA team covers for each otherNeeds a backup planVaries
Ways to work with us

TikTok marketing packages

Pick one or combine them. Every package is custom-quoted after a free TikTok audit.
Start here

TikTok Management

TikTok videos and your profile, managed every month.

  • Monthly video plan
  • Videos made and edited from your clips
  • Commercial-use sounds
  • You approve every video
  • Comments answered during agreed hours
  • Dedicated account manager
  • Monthly report
Book a Call

TikTok Shop

For eligible stores ready to sell inside TikTok. On its own or with management.

  • Setup as a fixed-price project, or included in a monthly plan
  • Seller setup and store connection
  • Products added and rejected listings fixed
  • Monthly listing, sync and account health checks
  • Product links on videos
  • TikTok Shop orders in your report
Get a Quote

TikTok Ads

Ads only, using your existing videos, or added to any plan.

  • Website sales campaigns
  • Spark Ads from your best videos
  • TikTok Pixel and Events API
  • TikTok Shop ads (GMV Max) on request
  • Meta or Google ads on request
Get a Quote
Your quote specifies: the number of videos per month; revision rounds and approval deadlines; reply hours; what happens if photos, clips or approvals arrive late; and, if included, whether TikTok Shop setup is a fixed price or part of the monthly plan, and what ad management covers. Ad budgets are paid to TikTok, and TikTok charges its own fees on Shop sales.
Is this a fit?

Who our TikTok marketing services are for

A great fit if you…

  • Sell products that are easy to show in a short video
  • Want to reach new, younger buyers who discover products on TikTok
  • Can send product photos and short phone clips
  • Want TikTok Shop connected to your online store
  • Sell on Shopify, BigCommerce, WooCommerce or similar

Probably not a fit if you…

  • Want guaranteed viral videos. No honest agency can promise that
  • Sell products TikTok doesn’t allow to be promoted or sold
  • Can’t send any product photos or clips. We don’t film on location
  • Need creator recruitment, affiliate programs or LIVE shopping. These aren’t part of our service
  • Only want Facebook and Instagram posts (see our social media management services)
  • Sell only on Amazon (see our Amazon services)
FAQ

Questions store owners ask about TikTok marketing

The same questions people ask ChatGPT and Google before they hire a TikTok marketing agency, answered by our team.

About TikTok marketing

A TikTok marketing agency plans and makes TikTok videos, manages your profile, and can set up TikTok Shop and run TikTok ads. For online stores, the goal is sales: product links on videos, a working TikTok Shop and ads tracked to real orders.

For many stores, yes. TikTok is where a lot of people discover new products, especially younger buyers. It works best for products that are easy to show in a short video. We’ll tell you honestly in the free audit if TikTok is a good fit for yours.

This page covers TikTok. Our social media management services cover Facebook and Instagram, with TikTok as an add-on. Many stores start with one and add the other.

Some videos take off quickly, but most brands need a few months of regular posting to learn what works. TikTok Shop and Spark Ads can bring sales sooner once you have videos people like.

Let’s grow your store on TikTok

Ready to turn TikTok views into sales?

Talk to a TikTok specialist about your store. No pressure, no long sales pitch.

Book a CallGet My Free TikTok Audit

Or call 888-711-2347

Contact us

Book a CallFree TikTok Audit