APPARELEcommerce for fashion and clothing brands

Apparel Ecommerce Website Design for Fashion and Clothing Brands

Sell more fashion online with a store built around sizes, colors, lookbooks and easy returns. We design, build and grow Shopify and BigCommerce stores for apparel and clothing brands.

What Apparel Stores Need
Shopify Select PartnerOfficial Shopify PartnerView Shopify profile ↗
Apparel ecommerce

What an Apparel Ecommerce Website Needs

Fashion shoppers decide with their eyes and need confidence about fit. A strong apparel store makes products look great, makes sizes and colors easy to choose and makes returning an item painless.

Variants for size and color

Clear swatches, size selectors and live stock by variant, so shoppers see what is available without guessing.

Fit guidance

Size charts, fit notes and model details that reduce wrong-size orders and returns.

Lookbooks and styling

Collection pages, outfit ideas and shoppable looks that help shoppers buy more than one piece.

Returns and exchanges

A simple returns flow and clear policy messages that build trust before checkout.

Drops, sales and back in stock

Pre-orders, waitlists, seasonal launches and sale pages that handle spikes without slowing down.

Social proof and loyalty

Reviews with photos, user content and loyalty or email flows that bring buyers back each season.

Built for mobile shoppers

A Fashion Store That Looks Good and Loads Fast

Most apparel browsing happens on a phone. We design image-led pages that stay quick, with large product photos, simple filters and a short path from product to checkout.

We also set up the structure behind the scenes: collections, tags, filters and product data that keep a large catalog easy to manage as you add new seasons.

What we set up
Apparel stores
  • Collections and filters by size, color and style
  • Variant swatches and size charts
  • Image-led product pages with zoom and video
  • Back-in-stock and waitlist options
  • Returns and exchange messaging
  • Reviews with photos and social content
  • Fast mobile checkout with wallets

The right mix depends on your products and your platform; we scope it with you.

Shopify and more

The Right Platform for Your Apparel Store

Shopify is a popular choice for fashion brands because of its themes, apps and speed, and BigCommerce can suit very large catalogs and multi-channel selling. We work on every major platform and help you choose.

Client reviews

What clients say about working with WEP

Real reviews from real clients.
Read all reviews

The online store migration was seamless without having 0 downtime. The staff is properly trained, well communicated and proactive Highly recommended

AAZ Stores
Platform migration

Ali and his team have been instrumental to get my ecommerce site up and running in record time and they have done an amazing job.

ACS Designer Bathrooms
Ecommerce development

It has been a pleasure to work with this team. Roy immediately took the reigns and completed it quickly. I wouldn't hesitate to recommend him and look forward to working with him again as the need arises.

Adam
Design & custom features

Very good service! Helps you from the beginning to the end with all information and minor changes to adapt to our specific website. They have 2 clear manuals in how to setup their service access, takes 20minutes if you are new to bigcommerce, after that hey apply the changes in under 1 week! (we had some quations, so 2 weeks in total) 100% quality service, 100% delivery time, 100% perfect respond ratio, 100% clear information! 1000% would recommend!!

Aleksander Dekeyser
BigCommerce development

Had some custom work done for my BigCommerce shop and they did a great job. Very affordable, great communication, and everything turned out great. Will definitely use again and highly recommend!

Alex
BigCommerce development

They did exactly we discussed and very efficiency! We would love to keep Webcommerce as our lifelong developers and will recommend them above any other company! Easy to communicate !

Alin
Ecommerce development
FAQ

Apparel ecommerce questions, answered

Plain answers about building an online store for apparel products.

Building a apparel store

It depends on your catalog size, how you sell and your plans for growth. Shopify suits many fashion brands, and BigCommerce can suit larger catalogs and multi-channel selling. We compare the options with you before recommending one.

Yes. We structure products so size and color options, stock by variant and filters stay clear for shoppers and manageable for your team.

Better size guidance, clear photos and accurate product information help shoppers choose correctly, and a simple returns flow keeps the process smooth when they do not. We cannot promise a specific drop in returns.

Yes. We set up collection launches, pre-orders, waitlists and sale pages, and make sure the store can handle traffic spikes around a launch.

Yes. We improve, redesign and extend existing stores on all major platforms, or move you to a better fit if your current platform is holding you back.

Let’s talk

Tell Us About Your Apparel Store and We’ll Plan the Next Step

Share what you sell, your platform and what you would like to change. We will help you define the next step.

Please don’t include passwords or customer information.

Or call 888-711-2347

Tell us about your store