1PFor brands selling wholesale to Amazon

Amazon Vendor Central Management

Hands-on support for your Amazon vendor operations. Get help with purchase orders, shipment issues, catalog updates, support cases and reporting. We agree on responsibilities and coordinate the work around your team’s priorities.

Discuss Your Vendor Account Explore Our Support

or call 888-711-2347

ForBrands · Manufacturers · Distributors · Internal ecommerce teams

20+ years in ecommerce
Example vendor workflowYou approve commercial decisions
Example account prioritiesTracked and followed up
  • Purchase ordersReview new POs with your teamTo review
  • Shipment issueInvestigate a carton-count mismatchIn progress
  • Catalog supportFollow up on a product updateWaiting on Amazon
  • Your approvalReview a proposed cost changeApproval needed
Illustrative workflow, not a client account or software product.
Common vendor workload

Where does your vendor team need support?

Keep ownership of your Amazon relationship while getting hands-on help with the operational work behind it.

Purchase orders and shipment exceptions need steady attention

POs to confirm, ship windows to meet and exceptions to sort out with your warehouse. It adds up week after week.

Catalog issues and support cases take time

Attribute updates that don’t stick, content that doesn’t match, and cases that need patient follow-up until they close.

Reports, deductions and open items need follow-up

Information sits across reports and inboxes. Someone has to pull it together, track it and flag what needs a decision.

Our Vendor Central support

Vendor Central support built around your workload

We start with three core workstreams. You choose what we own, what your team keeps, and what needs your approval.

Purchase Orders & Operational Coordination

  • Monitor new and changed purchase orders
  • Coordinate confirmations with your team
  • Track shipment milestones and exceptions
  • Coordinate with your warehouse or logistics team
  • Follow up on operational issues and cases

Catalog Maintenance & Case Follow-up

  • Prepare your approved product information
  • Help with new item submissions
  • Maintain attributes and catalog details
  • Investigate content discrepancies
  • Track submissions and open cases

Reporting & Account Support

  • Prepare agreed account reports and highlight exceptions
  • Maintain an issue tracker with owners and next actions
  • Summarize outstanding approvals and decisions
  • Monitor relevant operational measures within the agreed scope
  • Coordinate follow-ups across your team
Need more than operational support?Your account review may show work that needs its own scope. We review the requirements and confirm the appropriate scope, responsibilities and specialist support.
  • Deduction and shortage investigation
  • Amazon advertising
  • New A+ Content or Storefront creative
  • Planning for a hybrid 1P/3P setup
How the engagement works

A clear scope. Agreed responsibilities. Consistent follow-up.

Your team keeps approval over commercial commitments, budgets and any other decisions we agree on.
1

Understand the account

Your marketplaces, workload, current processes and immediate priorities.

Review
2

Agree on responsibilities

Tasks, access, communication, approval boundaries and scope.

Scope
3

Start the agreed work

We carry out the work, track open items and raise decisions.

Work
4

Review and adjust

Review progress and adapt priorities as your workload changes.

Ongoing
Discuss Your Vendor Account
Reporting that helps you act

Know what is completed, outstanding and waiting on a decision.

A useful update shows progress, blockers and ownership. Everyone can see what’s done, what’s open, who owns each item and what happens next.
  • Completed work: what moved since the last update.
  • Open issues: what’s blocked, and why.
  • Needed from you: information or approvals, clearly listed.
  • Next actions: each one with a named owner.
Account update
Example · owner shown
Completed
  • PO confirmations coordinatedWEP
  • Attribute corrections submitted for 6 itemsWEP
Open issues
  • Carton-count mismatch: proof of delivery requestedYour logistics team
  • Product update case: follow-up sentWEP
Needed from you
  • Decision on the proposed cost changeYour team
  • Case pack details for one new itemYour team
Next actions
  • Resubmit the update once Amazon repliesWEP
  • Review open POs on MondayWEP + your team
Illustrative example, not client data
Deductions and vendor economics

Read the numbers the right way

Understand deductions and margins before deciding what needs attention.

Chargebacks, shortages and deductions

  • Operational chargebacks relate to how shipments and POs meet Amazon’s requirements. They’re not the same as card chargebacks from shoppers.
  • Shortage claims and commercial deductions are different categories, with different evidence and rules.
  • Not every deduction is wrong or recoverable. Eligible disputes need the right evidence and must follow Amazon’s rules and deadlines.
  • Amazon decides the outcome of every dispute.

Amazon’s margin vs your margin

  • Net PPM is Amazon’s margin on your products, not yours.
  • Your own economics depend on your costs, allowances, deductions, freight and other expenses.
  • Purchase orders, what you ship and what Amazon sells to shoppers are three different numbers.
  • Improving one measure doesn’t automatically bring bigger purchase orders.
1P vs 3P

Vendor Central, Seller Central, or a combination?

Already using Vendor Central, or considering how Seller Central could fit alongside it? Here’s how the models differ.
Vendor Central (1P)Seller Central (3P)Hybrid
How you sellWholesale to Amazon, by invitationDirectly to shoppers through a seller accountSome products or situations through each
Retail priceAmazon sets its own retail priceYou set your offer within Amazon’s policiesDepends on the model for each product
Your main workPOs, commercial terms and operational requirementsInventory, fulfillment, seller responsibilitiesBoth, plus how the two channels interact
Plan forTerms, deductions and ship requirementsSelling fees, advertising and working capitalAgreements, stock and channel overlap. It isn’t an automatic backup

Vendor Central (1P)

How you sell: Wholesale to Amazon, by invitation

Retail price: Amazon sets its own retail price

Your main work: POs, commercial terms and operational requirements

Plan for: Terms, deductions and ship requirements

Seller Central (3P)

How you sell: Directly to shoppers through a seller account

Retail price: You set your offer within Amazon’s policies

Your main work: Inventory, fulfillment, seller responsibilities

Plan for: Selling fees, advertising and working capital

Hybrid

How you sell: Some products or situations through each

Retail price: Depends on the model for each product

Your main work: Both, plus how the two channels interact

Plan for: Agreements, stock and channel overlap. It isn’t an automatic backup

Thinking about Seller Central? We can talk through what a hybrid setup would involve for your products. For Seller Central support, see our Amazon account management services.

Scope and engagement

Let’s define the support your account needs.

There’s no one-size package. After a conversation about your account, we agree on a scope and send you a quote.

Discuss Your Vendor AccountBook a Call
Scope depends on
  • Your marketplaces
  • Catalog size and vendor codes
  • PO and shipment workload
  • Any backlog or open issues
  • The reporting you need
  • Advertising or other specialist needs
  • Timing and start date
Our wider ecommerce work

Results we’ve delivered for online businesses

Results from our ecommerce and marketing work for real businesses. These are not Vendor Central results.
View all case studies
Bike Finance Australia
Ecommerce SEOAI Search (AIO)Local SEO

Bike Finance Australia

SEO, AI search and local SEO for an online bike and e-bike finance platform. Over 34 months: 97% of keywords on Google’s page one and 1,259 conversions a month.

Read the case study
Adventure & Eco-Tourism New Zealand
Ecommerce SEOContent Marketing

Adventure & Eco-Tourism New Zealand

SEO for a New Zealand adventure and eco-tourism business. In six months: organic traffic up 121% and conversions more than doubled to 1,931 a month.

Read the case study
Workplace Vending Australia
Local SEOEcommerce SEOAI Search (AIO)

Workplace Vending Australia

SEO, AI search and local SEO for a national workplace vending provider. In 20 months: 50 keywords on Google’s page one and 79% presence in Google’s AI Overviews.

Read the case study
Client reviews

What clients say about working with us

Real reviews from real clients.
Read all reviews

Web commerce pros created a really lovely design for our website. They also changed the layout for our images and updated/resized images so that the site is overall much more attractive. We have been receiving a lot of positive feedback from customers on the ease of use and the overall look of our site. In addition, we are very grateful to Roy for coming up with a creative solution for allowing customers to easily create their own quotes, which has been very helpful to both our operations and our customers.

Anna Flanguagelizard.com
Design & custom features

Webecommercepros are great web developers and good people. They moved our 1,000+ page website from our old platform to BigCommerce and did it fast and efficiently. They created all of our new artwork, 301 redirects, converted all of our products and more in record time at a very reasonable cost. We use them for all of our ongoing work like increasing load speed, updating our theme and shopping cart and site changes that we ask for. Highly recommend!

Cary Cliffordhubcapmike.com
BigCommerce migration

We were in desperate need to move from Volusion to Big commerce as Volusion was not keeping up with all the available apps and Big commerce is a much user friendly platform for a small business like ours. I was really worried about the cost but found Web Ecommerce Pros and it was the best decision we made. They gave us a reasonable price, one that we could afford to do the transition from Volusion to Big Commerce and their service was outstanding. Very responsive, listened to our needs and we were able to move to Big commerce and have our website up and running with no issue. Even after a week of having our website live if there were some glitches on a link or image etc they were still helping to fix those kinks. Highly recommend. They are a very professional team. Further more I am now waiting on a quote from them to help us set up our products on Amazon.

Emilie Stevens
Volusion to BigCommerce migration
FAQ

Amazon Vendor Central management: common questions

Plain answers about Vendor Central, our support and getting started.

Vendor Central basics

Vendor Central is the portal used by brands, manufacturers and distributors that sell wholesale to Amazon. Amazon issues purchase orders, buys the stock and sells it to shoppers. It’s invitation-only.

In Vendor Central (1P), you sell to Amazon and Amazon sets its own retail price. In Seller Central (3P), you sell directly to shoppers, set your own offer within Amazon’s policies and handle seller responsibilities like inventory and fulfillment.

Net PPM is a measure of Amazon’s own margin on your products. It isn’t your profit margin. Your margin depends on your costs, allowances, deductions, freight and other expenses.

There can be many reasons, including Amazon’s demand forecasts, inventory levels, seasonality, operational performance or commercial terms. We help you gather the information to understand what’s changed. We can’t promise a particular PO level.

No. As a vendor, you sell to Amazon at a wholesale cost, and Amazon sets its own retail price.

Your costs depend on your agreement and operating model. Review applicable allowances, funding commitments, payment terms, freight arrangements, returns and deductions. These are separate from our management fees, which are defined in your proposal.

Let’s talk

Tell us where your vendor team needs help.

Share a few details about your account and the support you’re looking for. We’ll get back to you to arrange a conversation.

Please don’t include passwords, agreements, customer information or account reports.

Book a Call

Or call 888-711-2347

Discuss my vendor account

Book a CallDiscuss Your Account