Web commerce pros created a really lovely design for our website. They also changed the layout for our images and updated/resized images so that the site is overall much more attractive. We have been receiving a lot of positive feedback from customers on the ease of use and the overall look of our site. In addition, we are very grateful to Roy for coming up with a creative solution for allowing customers to easily create their own quotes, which has been very helpful to both our operations and our customers.
Shoppers now search in three places. Your store needs to win all three.
Rank on Google and Bing
Google and Bing are still where most buying journeys start. Ecommerce SEO makes the right pages show up, whether shoppers search for a product type or a specific item.
- Category pages ranking for “buy”, “best” and “for sale” searches
- Rich results with price, stock and star ratings
- Long-tail product searches captured at SKU level
Show up in Google Shopping
Your product feed tells Google what you sell, including price, availability, and product details. Set it up right, and your products can show up in free Google Shopping listings.
- Optimized product feed in Google Merchant Center
- Free listings with price, stock, reviews and shipping
- Product titles matched to how shoppers search
Get recommended by AI
AI tools answer shoppers before they click. We structure your product catalog to help your store show up in those answers. Full program on our AI SEO page.
- Product data and schema AI engines can read cleanly
- Buying guides written as clear, quotable answers
- Tracking which prompts mention your brand vs. competitors
Let's Find Your Growth Opportunities
Not sure what's keeping your store from showing up in search? Send us your website. We'll review the main SEO issues, look at your product feed and key landing pages, and send you a short report within 1–3 business days.
- Top technical issues blocking your rankings
- Product feed errors keeping you out of Google Shopping
- Category pages that should be on page 1
- How you show up in AI answers vs. 3 competitors
- Quick wins you can fix this month
Your products are good. Search engines just can't see them properly.
Filters create thousands of junk URLs
Product filters can create thousands of URLs for colors, sizes, and sorting options. Without proper controls, search engines waste time crawling low-value pages instead of the ones that matter.
Product pages copy the manufacturer
Manufacturer descriptions are convenient, but other retailers may be using the same wording. Adding accurate details about your products, their uses, and the questions customers ask can give each page more value.
Category pages are just a grid
A page full of product images may look clean, but it leaves search engines with little context about the category. Add useful copy, clear headings, and relevant links to help Google understand what you sell.
Slow product templates
A fast homepage doesn't mean your whole store is fast. We check key templates, including product and collection pages, to find what's slowing them down and prioritize the fixes that make the biggest difference.
Rankings lost in a migration
Changing ecommerce platforms or URL structures can affect organic traffic if important pages and redirects aren't handled correctly. A migration plan should account for old URLs, metadata, internal links, and pages that already attract traffic.
Invisible in AI answers
Customers are now turning to ChatGPT and Google AI Overviews for product recommendations. If your content is thin or your schema is missing, AI tools may recommend your competitors instead.
Years building and growing online stores
Ecommerce platforms we optimize and develop on
Average rating from 224 client reviews
Stores optimized
Everything your store needs to rank, in one ecommerce SEO team
SEO Audit & Strategy
We review your site's technical health, competitors, search performance, and key products. You get a prioritized roadmap showing what needs attention first and why.
Keyword Research & Mapping
We identify the searches that matter to your products and categories, then map them to the right pages. This helps reduce overlap between pages targeting the same intent.
Technical SEO
We check how search engines crawl and index your store, including duplicate URLs, canonical tags, redirects, sitemaps, internal links, and filtered navigation.
Category & Collection Pages
We improve category and collection pages with relevant copy, clearer headings, and useful internal links so shoppers and search engines can better understand what each section offers.
Product Page SEO at Scale
For large catalogs, we develop repeatable ways to improve product titles, descriptions, and image alt text without making every page sound identical. The approach can be adapted to catalogs with thousands of SKUs.
Schema & Rich Results
We review structured data for products, prices, availability, reviews, breadcrumbs, and FAQs where appropriate. Correct markup helps search engines interpret page information and display rich results when eligible.
Site Speed & Core Web Vitals
We look at how product and collection pages perform, especially on mobile devices. When development work is needed, our team can address issues in the store rather than leaving you with a list of recommendations.
Google Shopping SEO
We review your Merchant Center feed, including product titles, identifiers, categories, attributes, and image quality. This helps your products qualify for free Google Shopping listings.
IncludedContent & Buying Guides
We identify gaps where comparison pages, buying guides, and useful FAQs could help customers make an informed decision and find the right products.
Link Building & Digital PR
We build quality white-hat backlinks and earn brand mentions on relevant, trusted websites. No shortcuts, just transparent, ethical link building.
AI Search Readiness
We make product information easier for AI search tools to understand and track brand mentions where possible.
Included in every planSEO-Safe Migrations
If you're changing platforms or redesigning your store, we plan URL redirects and review metadata, internal links, and other SEO elements before launch to help protect existing visibility.
Our specialtyFree product listings on Google, powered by your product feed
Google shows Merchant Center products for free across the Shopping tab, product results, Images, and Google Lens. What appears depends in part on your product feed, just as organic rankings depend on your pages. While most agencies leave feeds to the ads team, we treat them as SEO.
We connect your store, optimize product details, fix approval issues, and align your feed with your website's structured data to improve eligibility and visibility without paid ad clicks.
Feed from Shopify, BigCommerce, WooCommerce or Magento into Google Merchant Center, updated daily.
Search-friendly titles, GTINs, Google product categories, attributes, clean images and shipping.
Disapprovals, price and stock mismatches and policy issues fixed before they cost you visibility.
Product schema on your site matches the feed, which Google, AI Mode and other AI shopping tools rely on.
Have a physical store? We also link your feed to your Business Profile for “near me” product searches. See our Local SEO services. Want to scale with paid Shopping ads on the same feed? See Google Ads for Ecommerce.
Most SEO agencies send you a report. We ship the fixes.
SEO strategists + in-house developers
Theme edits, redirects, schema and speed fixes done in your store. No waiting on a dev queue.
AI-first research, expert decisions
We use Claude, ChatGPT and SEO data tools to research keywords, competitors and prompts fast. Specialists check every recommendation before it ships.
Ecommerce only, every platform
20+ years on Shopify, BigCommerce, WooCommerce, Magento, Volusion and more. We know each platform's SEO limits.
The old SEO playbook vs. our AI-first way
Typical SEO agency
- Spends weeks on manual keyword research before work begins
- Focuses on web pages, overlooking AI answers and Shopping feeds
- Delivers lengthy audits for your team to implement
- Leaves product feeds to the ads team
- Publishes blog posts to meet quotas, often unrelated to your products
- Reports rankings and traffic, not revenue
Web Ecommerce Pros
- AI-assisted research plus specialist review and a full roadmap in about 2 weeks
- Optimizes for traditional search, product listings, and emerging AI search experiences
- Provides technical recommendations our developers can implement
- Includes product feed optimization in the wider SEO strategy
- Plans content around relevant products and category pages
- Connects organic performance to orders, revenue, and completed work
Ecommerce SEO work, with results you can review
What store owners say about working with us
Webecommercepros are great web developers and good people. They moved our 1,000+ page website from our old platform to BigCommerce and did it fast and efficiently. They created all of our new artwork, 301 redirects, converted all of our products and more in record time at a very reasonable cost. We use them for all of our ongoing work like increasing load speed, updating our theme and shopping cart and site changes that we ask for. Highly recommend!
The best eCommerce agency I have ever worked with. They have been helping me for 4 years with my online business on Amazon and with my WordPress website. Highly recommended if you are looking for a professional team who you can use in long run.
We have been using Web Ecommerce Pros as our go to developers for our BigCommerce store for over 5 years and counting. They have full capabilities bringing to life your custom development projects as well as ongoing maintenance of your website. I would highly recommend Web Ecommerce Pros!
Dealing with Roy and Web Ecommerce Pros was a fantastic experience. They migrated our website to another platform and everything is great. Roy really paid attention to all my requests and on transition day, he made sure everyone on his team was available in case something went wrong. I would highly recommend this company and will use them for future projects.
Very responsive to all needs. Have continued to provide great ongoing support. Fast, efficient and fairly priced.
Our ecommerce SEO process
Discovery call
We'll talk through your store, best-selling products, margins, competitors, and business goals to understand where SEO could make the biggest difference.
Week 1Audit
We review technical issues, keyword opportunities, product feeds, competitors, and your current visibility in search.
Week 1–2Roadmap
We turn our findings into clear priorities based on impact and effort, then review the plan with you before getting started.
Week 2Implementation
Our SEO and development teams work through the agreed technical changes, content improvements, structured data, and feed updates.
Month 1+Build authority
We create useful content and build quality links and brand mentions to help your store rank better over time.
Month 2+Report and refine
Each month, we review results, go over what's been done, and decide what to focus on next.
MonthlyThe work done and the results
- Online dashboard with daily keyword rankings
- Organic revenue, orders and conversion rate from Google Analytics
- A log of every change shipped on your store
- Monthly link report with every new backlink listed
- AI visibility: which prompts mention you and your competitors
- Regular strategy calls with your dedicated account manager
| Sep 24 | Schema added to 2,310 product pages | Live |
| Sep 18 | New buying guide: “How to choose a …” | Live |
| Sep 11 | 4 new links from industry publications | Live |
SEO built for your platform's quirks
Shopify
Collection duplicates, /products/ paths, app bloat, Shopify Plus
BigCommerce
Faceted search, category URLs, Stencil theme speed
WooCommerce
Plugin conflicts, hosting speed, WordPress content
Magento / Adobe
Layered navigation, large catalogs, multi-store
Volusion, Shift4Shop, OpenCart, Zen Cart
Legacy platforms and SEO-safe moves off them
Agency, in-house or freelancer?
| What matters | Web Ecommerce Pros | Typical SEO agency | In-house or freelancer |
|---|---|---|---|
| Making SEO fixes | Our developers handle fixes directly | Recommendations only. Your team makes the changes | Depends on their technical skills |
| Ecommerce experience | 20+ years focused on ecommerce | Works across many industries | Depends on the person's experience |
| Platform knowledge | Shopify, BigCommerce, WooCommerce, Magento, and more | Often focused on WordPress and Shopify | Usually knows one or two platforms |
| Google Shopping | Optimizes product feeds for free listings | Often handled by the ads team | Often not included |
| AI search | Includes schema, content, and prompt tracking | Often costs extra | Rarely covered and depends on their skills |
| Getting started | Roadmap in about 2 weeks with AI-assisted research | Audits can take 4–8 weeks | Takes time to get up to speed |
| Reporting | Tracks revenue, orders, and completed work | Often focuses on rankings and traffic | Varies |
| Migrations and redesigns | Handles SEO during site changes in-house | Often brings in another vendor | High risk |
Pick the ecommerce SEO setup that fits your store
SEO Audit & Roadmap
One-time project for stores that want a clear plan, or have an in-house team to implement.
- Full technical, content and product feed audit
- Keyword map for categories and products
- AI visibility check vs. competitors
- Prioritized roadmap + walkthrough call
Ongoing Ecommerce SEO
Monthly SEO with implementation, for stores that want organic search to be a main sales channel.
- Everything in Audit & Roadmap
- Technical fixes done by our developers
- Category, product and content optimization
- Google Shopping feed optimization
- Link building and AI search readiness
- Dashboard + monthly strategy call
SEO Consulting
For brands with their own SEO or dev team who want an ecommerce SEO consultant on call.
- Monthly strategy and review sessions
- Dev tickets written for your team
- Pre-launch checks for redesigns and migrations
- Training for your content team
Who our ecommerce SEO services are for
A great fit if you…
- Run a store with 100 to 100,000+ products
- Spend too much on ads and want organic sales to carry more weight
- Lost rankings after a redesign, migration or Google update
- Want one team for SEO and development, not two vendors
- Sell B2C or B2B on Shopify, BigCommerce, Woo, Magento or similar
Probably not a fit if you…
- Need page-1 rankings in two weeks (try our Google Ads team)
- Want guaranteed #1 rankings. No honest agency can promise that
- Sell only on Amazon (see our Amazon SEO service)
- Run a local shop with no online store (see our Local SEO services)
Learn more about ecommerce SEO
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Read article →SEO Considerations for Ecommerce Migration
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Read article →Questions store owners ask about ecommerce SEO
Choosing an agency
Look for a team that works only on online stores, knows your platform's SEO limits, and can make the changes itself. We've built and optimized Shopify, BigCommerce, WooCommerce and Magento stores for 20+ years, and our developers ship the fixes, so nothing waits in your dev queue.
A freelancer can work for a small catalog with simple needs. An ecommerce SEO consultant fits when you have your own developers and writers and need a strategy and clear tasks. An agency makes sense when you need strategy, technical fixes, content and links done together. We offer both ongoing SEO and consulting.
Ask who makes the changes on your store, which platforms they have worked on, and for ecommerce results tied to revenue, not only traffic. Ask how they build links, what their reports show, and what you keep if you stop working together.
Cost and budget
It depends on catalog size, competition and how much technical work your store needs. A small store with clean code needs less than a 20,000-SKU store with filter problems. We quote after a free audit, so you pay for the work your store actually needs.
Yes. Ads stop the day the budget stops, while organic rankings keep bringing orders. SEO also lowers your blended cost per order over time. Your ad data helps too: we use the search terms that already convert in Google Ads to decide which pages to optimize first.
SEO needs a few months to show results, so most stores plan for at least 6 months. We explain the recommended term and what happens if you stop before any work begins.
Results and timeline
Technical fixes and long-tail product searches often move in the first 3 months. Competitive category keywords usually take around 6 months. SEO keeps compounding after that, unlike ads that stop when the budget stops.
No honest agency can. Google changes its ranking systems many times a year, and Google itself warns against companies that guarantee rankings. We commit to the work we ship, clear reporting and a track record of measurable results.
Common causes are pages that are not indexed (noindex tags, robots.txt blocks or wrong canonical tags), product titles that don't use the names people search, thin or copied descriptions, and a new domain with little authority. Our free audit checks all of these.
Platforms & technical
Shopify stores rank very well when set up right. Its main issues are duplicate collection URLs, fixed URL paths and slow apps. We fix what can be fixed in the theme and work around the rest.
Both. Google shows products from Merchant Center for free in the Shopping tab, product results, Images and Lens. That's organic visibility, and it depends on your product feed: titles, GTINs, categories, images, price and reviews. Paid Shopping ads use the same feed. We optimize the feed as part of SEO.
Set up Google Merchant Center, send your product feed from your store, fix any disapprovals and turn on free listings. Then improve titles, attributes and images so your products match what people search. We set it up, keep the feed in sync daily and optimize it every month.
Use canonical tags so color and size variants point to one main URL, keep low-value filter and sort combinations out of the index, and turn only the filters people actually search for into proper landing pages. We set these rules once at the template level, so they cover every product.
It doesn't have to. Map every old URL to its new URL with 301 redirects, carry over titles, descriptions, image alt text and content, then submit new sitemaps and watch Search Console after launch. Platform migrations are one of our specialties.
AI search
AI tools pull from pages they can read and trust: clear product data, schema, and content that answers buyer questions. Every plan includes this groundwork. For a full AI visibility program, see our AI SEO service.
Yes. AI answers draw on pages that already rank and are easy to understand, and classic search results still send most shopping traffic. The same groundwork helps you in both places.
We use AI to research keywords, buyer questions and competitor pages, and to speed up first drafts. A specialist edits and checks every description for accuracy and your brand voice before it goes live. Nothing is published automatically.
Working with us
We make them. Our developers update themes, redirects, schema, speed and page content directly in your store. If you prefer, we can write clear tasks for your own team instead.
Yes. We can do the work ourselves, write tasks for your developers, or review their changes before they go live. We agree on who does what before we start.
Staff access to your store admin, access to Google Search Console and Google Analytics, your best-selling products and priority categories, and the competitors you watch. We handle the rest.
Ready to get found on Google and in AI search?
Talk to an ecommerce SEO specialist about your store. No pressure, no long sales pitch.
Or call 888-711-2347
