AI-FIRSTTikTok Marketing

TikTok Marketing Agency for Product Discovery and TikTok Shop

TikTok can put your products in front of people who have never heard of your store. We help make that attention count.

From turning product photos and clips into engaging videos to setting up TikTok Shop and running Spark Ads, we help ecommerce businesses get discovered, earn customer trust and turn views into sales.

We manageTikTok videosTikTok ShopTikTok Ads
TikTokstridesupply · videos, TikTok Shop & ads
Store → TikTok Shop124 of 130 products approved
  • Trail X Runner$129
  • Ridge Hiker$149
  • Daily Knit Sneaker$89
This month Result
  • Organic videosWeekly3 new
  • TikTok ShopLive96 orders
  • Spark AdsActive3.2×
Video views / month
40k40k
TikTok Shop orders
1212
Spark Ads ROAS
1.4×1.4×
Illustrative example store, not client dataAuto-plays · hover to pause
Free TikTok audit

Start with a free TikTok audit

Tell us about your store and a TikTok specialist will email you for your handle. We look through your public profile and videos, do a first check on whether the store looks ready for TikTok Shop, and send a short report within 3 to 5 business days. You don’t need to give us account access. TikTok decides Shop eligibility in the end, and it may ask for more details.

  • Review of your profile and recent videos
  • First read on TikTok Shop readiness
  • How competitors use TikTok
  • Video ideas for your best sellers
  • Easy fixes to make this month
Ask for your free audit

No obligation, and we never share your data.

Common TikTok problems

Why TikTok hasn’t sold much for your store

Plenty of stores try TikTok for a few weeks and quit. The causes are usually the same, and every one of them can be fixed.

Recycling Instagram and ad footage

A Reel or ad built for Instagram looks off on TikTok, and people swipe right past it.

Average watch time: 1.8s

Nowhere to click and buy

Someone likes your video, wants the product and finds no link. Many won’t go hunting for your store.

Product links on videos: 0

Posting with no schedule

A flurry of videos, then weeks of silence. TikTok favors brands that show up steadily.

Last video: 5 weeks ago

Sounds to avoid

A trending track may not be licensed for business use. The video can get muted or pulled.

Sound unavailable

Ads nobody wants to watch

A glossy, TV-style spot gets skipped. An ad that looks like any other TikTok usually holds attention better.

Skipped in 1.2s

Shop setup left half done

Applying, getting products approved and syncing orders all take time. A lot of stores stall somewhere in the middle.

46 products pending review
20+

Years building and growing online stores

10+

Ecommerce platforms we develop on and market for

5.0

Average rating from 224 client reviews

600+

Online stores we’ve worked with

What we do on TikTok

Three TikTok marketing services you can mix

Take one, two or all three. Got good videos already? Hire us for TikTok ads alone. We quote each part on its own.

TikTok management

Core

Videos built for TikTok, a profile we look after, and comments answered during hours we agree on.

  • A video plan every month
  • Videos edited from your clips
  • Current trends, with cleared sounds
  • Bio and links kept up to date
  • Monthly report
The usual starting point.

TikTok Shop

Optional

For stores that qualify. We set it up, then run it, so customers can buy without leaving the app.

  • Seller account and store connection
  • Products listed, rejected ones fixed
  • Sync errors and account health watched
  • Product links ready for your videos
Shipping, returns and customer service stay with you.

TikTok Ads

Optional

Website sales campaigns and Spark Ads, hired alone and built on the videos you already have.

  • Campaigns that sell on your website
  • Spark Ads made from your strongest videos
  • TikTok Pixel and Events API
  • TikTok Shop ads (GMV Max) when you ask
Website ads work without TikTok Shop. You pay the ad budget to TikTok.
TikTok videos

Four video ideas from a single product

Footage that worked on another channel usually needs its own idea, script and edit before it works on TikTok. We plan around the reason people buy, then repeat what performs.
0:60Rain test: 60 secondsSample
Idea 1 · Hook

Gets the product doing its job in the first seconds. Works well on people who’ve never heard of you.

1
2
3
3 mistakes when buying trail shoesSample
Idea 2 · How-to

Teaches something worth knowing, with your product as the answer.

Order #1,000Packing order #1,000Sample
Idea 3 · Behind the scenes

Puts faces to the brand, so viewers know who they’re buying from.

JSCustomer clipUsed with permission“500 miles in these”Sample
Idea 4 · Customer

A customer’s clip or review, re-edited with their permission. Real people vouching for the product.

What we make

  • Short videos cut from your product photos and clips
  • Opening hooks, scripts, captions and text overlays
  • Voiceovers and music added with AI-assisted editing tools
  • Music from TikTok’s Commercial Music Library, cleared for business use

What you provide

  • Product photos
  • Short phone clips (we’ll tell you what to film)
  • Customer videos and reviews you’re allowed to use
  • Your feedback on ideas before anything goes live

We don’t film on location. The team edits from the photos and clips you send us.

TikTok Shop setup & management

TikTok Shop setup that connects to your store

Customers can buy right inside TikTok with TikTok Shop. The setup is more technical than most owners expect, so we handle it and then take on TikTok Shop management after launch. Setup is a fixed-price project or part of your monthly plan.
1
Check eligibility

We check your business, location and product categories against TikTok Shop’s requirements.

2
Connect your store

Shopify, or another platform with a TikTok Shop integration, gets connected. Products, stock and orders sync wherever the integration allows.

3
Add and fix products

Titles, images, prices and categories filled in, and rejected products repaired.

4
Link products to videos

Videos get product links, so viewers can check out without leaving TikTok.

5
Keep it running

Each month we look over listings, sync errors and account health.

TikTok Shop check
6 of 6

stridesupply · TikTok Shop

  • Seller account approved
  • Store connected · Shopify
  • 124 of 130 products approved
  • Shipping and returns set
  • Product links on videos
  • Orders synced to your store
What we changed
Fixed6 products rejected for missing details
AddedProduct links to 12 videos
SyncedStock levels with Shopify
Illustrative example, not client data

TikTok Shop for Shopify

The TikTok app for Shopify is how stores connect, and it makes the first step look easy. The checks below are what keep it working afterward.

  • TikTok app linked to your Shopify store and TikTok Shop
  • Products and stock synced, rejected ones repaired
  • Orders coming back into Shopify to fulfill
  • One TikTok Pixel install, no duplicates

We handle

  • Seller account and store connection
  • Product listings and approvals
  • Sync errors between TikTok Shop and your store
  • Account health and policy warnings
  • Product links on videos

You handle

  • Shipping and fulfillment
  • Returns and refunds (handled in TikTok Seller Center)
  • Customer questions about orders
  • Stock and pricing decisions
TikTok Spark Ads

Spark Ads for videos that already work

Spark Ads turn real posts into ads, whether they’re yours or a creator’s who has said yes. They look like any other TikTok. We test whether they beat polished ads for your products instead of assuming they will.
1

Pick a promising video

We check watch time, comments, clicks, the product and its margin, not only likes.

2

We run it as a Spark Ad

It goes out as an ad to the right audience, with a Shop now button that leads to your website or TikTok Shop.

3

Credit stays with your post

Likes, comments and follows from the ad land on your original video and profile.

Website sales campaignsAds that send customers to your online store, tracked with the TikTok Pixel and Events API. TikTok Shop isn’t required.
TikTok Shop ads (GMV Max)Available on request. TikTok Shop ads now run as GMV Max campaigns, and they need a live TikTok Shop.
Margin-aware budgetsWe set budgets and targets from your product margins. You pay the ad budget straight to TikTok.
Service overview

What our TikTok agency services cover

That covers what a store needs to grow on TikTok. Facebook and Instagram too? Our social media management services cover them.

TikTok audit

We review your profile, videos, competitors and TikTok Shop readiness, then tell you what to do first.

Monthly video plan

Ideas for videos built around your products, launches and busy seasons.

Video editing

Short videos cut together from your product photos and clips.

Hooks, captions and voiceovers

Scripts, on-screen text and voiceovers, made with AI-assisted editing tools.

Commercial-use sounds

Music from TikTok’s Commercial Music Library, which is cleared for business use.

Included

Profile management

Bio, links and pinned videos kept fresh, with comments answered in the hours we agree.

TikTok Shop setup

We handle the seller account, store connection and product approvals.

Optional

TikTok Shop management

Each month we check listings, sync errors and account health.

Optional

TikTok Ads

TikTok ads management for website sales campaigns and Spark Ads, available alone.

Optional

TikTok Pixel and Events API

Purchase tracking built for ads, with no duplicate events.

With ads

Dedicated account manager

A single named contact who knows your brand and picks up your questions.

Included

Monthly reporting

Views, followers, website visits, TikTok Shop orders and ad results, each counted its own way.

Included
More ways to reach buyers

Pair TikTok with Google and Meta ads

TikTok is where people find things. Plenty of stores reach more customers by also running Google and Meta ads with the videos that already work on TikTok.

Google Ads

Shopping, Performance Max and Search ads that reach people already looking for what you sell.

We’re a Google PartnerSee our Google Ads management →

Facebook and Instagram ads

Advantage+ Sales, catalog and retargeting ads that find new customers and bring visitors back.

Feed, Reels and Stories adsSee our Facebook ads management services →
Client reviews

What clients say about working with us

Reviews from our clients, in their words.
Read all reviews

Web commerce pros created a really lovely design for our website. They also changed the layout for our images and updated/resized images so that the site is overall much more attractive. We have been receiving a lot of positive feedback from customers on the ease of use and the overall look of our site. In addition, we are very grateful to Roy for coming up with a creative solution for allowing customers to easily create their own quotes, which has been very helpful to both our operations and our customers.

Anna Flanguagelizard.com
Design & custom features

Webecommercepros are great web developers and good people. They moved our 1,000+ page website from our old platform to BigCommerce and did it fast and efficiently. They created all of our new artwork, 301 redirects, converted all of our products and more in record time at a very reasonable cost. We use them for all of our ongoing work like increasing load speed, updating our theme and shopping cart and site changes that we ask for. Highly recommend!

Cary Cliffordhubcapmike.com
BigCommerce migration

The best eCommerce agency I have ever worked with. They have been helping me for 4 years with my online business on Amazon and with my WordPress website. Highly recommended if you are looking for a professional team who you can use in long run.

Hamid Janruvanti.com
Amazon & WordPress

Is your store ready for TikTok?

Get a free TikTok audit with a TikTok Shop readiness check included. No obligation.

How it works

From call to monthly report

Clear steps, one account manager, and no video goes live until you’ve approved it.
1

Discovery call

We talk through your products, customers, margins and what you want from TikTok.

Day 1
2

Audit and plan

We review your profile, competitors and TikTok Shop readiness, then agree the scope.

Week 1
3

Access and setup

You give us access to TikTok and your store, and you keep ownership of both.

Week 1–2
4

First videos

We agree on video ideas, collect your clips and edit the first videos for your approval.

Week 2–3
5

Shop and ads

TikTok Shop and Spark Ads come in if they’re part of your plan.

When ready
6

Report monthly

What worked, what didn’t, and what we’ll do next month.

Monthly
Reporting

Reports that show more than views

You’ll see which videos performed, what came of them and what we plan to make next.
  • Views, watch time and followers for each video
  • Top videos and the ideas we’ll test next
  • Website visits and sales from TikTok, pulled from Google Analytics
  • TikTok Shop orders and revenue, with refunds and cancellations included
  • Website ad ROAS, TikTok Shop revenue and GMV Max ROI kept apart
  • A monthly report and a call with your account manager

How we measure it. Views aren’t sales. We tag the links in your bio and ads so Google Analytics can show website visits and orders that came from TikTok. TikTok Shop orders come from TikTok’s own dashboard. Click tracking can miss some of what pushed someone to buy. GMV Max can also count organic TikTok Shop orders for promoted products, so its ROI doesn’t prove what the ads alone caused. That’s why we keep it out of website ad results.

The tools behind your reports
TikTok AnalyticsTikTok Ads ManagerGoogle AnalyticsShopify
Your TikTok report
October
Video views261k▲ 44% vs. last month
TikTok Shop orders96▲ 38
Website visits from TikTok2,140▲ 27%
Spark Ads ROAS3.2×▲ 0.6
Oct 3Rain-test video boosted as a Spark AdDone
Sep 276 rejected TikTok Shop products fixedDone
Sep 18Product links added to 12 videosDone
Illustrative example, not client data
Compare your options

TikTok marketing agency, in-house hire or creators?

All three can work. Here’s how they stack up for an online store.
What mattersWeb Ecommerce ProsIn-house hireCreator agency
FocusFocused on online storesDepends on the hireUsually creator-led and aimed at awareness
VideosPlanned monthly, cut from your clipsDepends on their skillsUsually made by creators, priced per video
SoundsCommercial-use sounds onlyDepends on the hireVaries
TikTok ShopOur developers set it up, then we check listings and sync monthlyOften needs technical helpSometimes
Spark Ads and trackingTikTok Pixel and Events API set upDepends on the hireVaries
Other channelsSame team for Facebook & Instagram, Meta ads and Google AdsUsually a separate hireOften TikTok only
ReportingViews, website sales and TikTok Shop ordersVariesOften just views and likes
Vacations and sick daysThe team covers for each otherYou need a backup planVaries
Ways to work with us

TikTok packages and quotes

Pick one or mix them. Each is quoted to your store after a free TikTok audit.
Start here

TikTok management

TikTok videos and your profile, handled for you each month.

  • A video plan each month
  • Videos edited from your clips
  • Commercial-use sounds
  • Nothing goes live without your OK
  • Comments answered in agreed hours
  • Dedicated account manager
  • Monthly report
Book a Call

TikTok Shop

For stores that qualify and want to sell inside TikTok. Buy it alone or add it to management.

  • Setup priced as a fixed project, or folded into a monthly plan
  • Seller account and store connection
  • Products listed, rejected ones fixed
  • Monthly checks on listings, sync and account health
  • Product links on videos
  • TikTok Shop orders in your report
Get a Quote

TikTok Ads

Ads on their own using videos you already have, or added to any plan.

  • Website sales campaigns
  • Spark Ads built from your best videos
  • TikTok Pixel and Events API
  • TikTok Shop ads (GMV Max) when requested
  • Meta or Google ads when you ask
Get a Quote
Your quote spells out the number of videos per month, revision rounds and approval deadlines, and reply hours. It also covers what happens if photos, clips or approvals arrive late. If TikTok Shop is included, it says whether setup is a fixed price or part of the monthly plan, and what ad management covers. Ad budgets are paid to TikTok, and TikTok charges its own fees on Shop sales.
Is this a fit?

Who TikTok marketing services suit best

A good fit if you…

  • Sell something that shows well in a short clip
  • Want to meet younger customers who find products on TikTok
  • Can send product photos and quick phone clips
  • Want TikTok Shop wired into your online store
  • Sell on Shopify, BigCommerce, WooCommerce or similar

Probably not a fit if you…

  • Want a guarantee of viral videos, which nobody can give
  • Sell products TikTok doesn’t permit to be advertised or sold
  • Can’t send any photos or clips at all, since we don’t film on location
  • Need creator recruitment, affiliate programs or LIVE shopping, which we don’t offer
  • Want only Facebook and Instagram posts (our social media management services cover that)
  • Sell only on Amazon (our Amazon services cover that)
FAQ

Questions store owners ask about TikTok marketing

The same questions people ask ChatGPT and Google before they hire a TikTok marketing agency, answered by our team.

About TikTok marketing

It plans and makes your TikTok videos, manages your profile, and can set up TikTok Shop and run ads. For an online store, the point is sales. That means product links on videos, a TikTok Shop that works and ads tracked back to real orders.

For many stores, yes. A lot of people, younger ones especially, find new products on TikTok, and it suits anything that’s easy to show in a short video. Our free audit tells you plainly whether your products fit, which is what a TikTok agency for brands should do before you spend a dollar.

Start here if TikTok is your priority. Our social media management services cover Facebook and Instagram, with TikTok as an add-on, and plenty of stores begin with one and add the other.

Usually a few months. Some videos take off quickly, but most brands need regular posting for a while to learn what works. TikTok Shop marketing and Spark Ads can bring sales sooner once you have videos people respond to.

Let’s grow your store on TikTok

Want your TikTok views to turn into sales?

Tell a TikTok specialist about your store and we’ll go from there. The call is a conversation, not a pitch.

Or call 888-711-2347

Get in touch