PPC (pay per click) advertising is an incredible marketing tool to have in your arsenal. It can help every business from the brand new estore owner to big, well-established giants.
It is a constant scramble for visibility on the web for all brick & mortar stores and ecommerce online stores. Do you find yourself looking at google to see where you rank organically? Many ecommerce store owners don’t feel they have time to implement an SEO program which, when properly done, can take months to show results.
Pay Per Click Advertising Gets Immediate Results
Don’t Be Afraid of PPC!
Nowadays we all want instant gratification. No one wants to sit around monitoring the search engines all the time, waiting to see when or if their business listing moves off of page 10 to page 9. It’s slow, arduous and quite honestly painful at times.
Who wouldn’t love to click on Google or Bing and see their ad in one of the top positions, sitting at the top of the page like a special snowflake!
With pay per click advertising, this can often be a reality. The speed and effectiveness that PPC campaigns offer businesses looking for immediate recognition can’t be matched.
PPC Marketing Targets Your Customers Like a Sniper
If you know your business and know who you are trying to reach, pay per click advertising works like a dream. You can reach your target customer at a particular time of the day in a specific geographical location even.
And when you think it can’t get any better, you can have your ad tailor-made to that particular buyer as well. The ways to pinpoint your target audience are endless with pay per click.
Sometimes you believe that you know your target audience. And you might also think you know exactly what your customers are searching for in your store. After your first couple of PPC campaigns, you might just find out you were off target.
The “search terms” function will show you what your customers are typing in (keywords/phrases) when they clicked and found their way to your site. There are tons of hidden gems in the search terms function if you go mining for them that can be used as you move forward with new campaigns.
Imagine knowing what relevant terms bring your customers to your online store, and which ones do not.This is possible with PPC.
PPC Conversions = Easy to Track ROI
Online advertising seems daunting when you try to figure out how to track and prove your return on investment. Not so with PPC campaigns.
By using landing pages dedicated to specific ads, you, in turn, have an easy to follow map of your customer going right down your sales funnel.
You can also set up your PPC campaigns to help gather leads for your business. Start with creating a contact form that is unique only to your specific PPC campaign. You will be able to see and track direct results from those ads as well.
Tracking your PPC campaigns is a breeze when you think ahead and set up your sales funnels with thought.
Ready To Start Your PPC Journey?
PPC has a lot of benefits that come along for the ride. But if you want that to be a successful trip, you may want to start with a PPC management team. Setting up your AdWords account is the easy part, but what comes next does take expertise.
Successful campaigns take strategy and skill. Users must also be aware of the Google rules and guidelines that need to be followed. Search Engine Watch has their thoughts on why you should hire a PPC Management Expert as well.
In the battle for marketing dollars, SEO and PPC (pay-per-click) are in constant competition with one another. As Google changes its algorithms, companies find themselves competing against moving goal posts.
PPC advertising has the potential to deliver targeted traffic, but it takes technical know-how to do it properly. Even marketing veterans can make mistakes when they enter into a new market, or start selling a new product with PPC.
It takes an expert PPC analyst to review every potential facet of your account, looking for ways to improve on the copy and the landing page. Read Full Story Here…
A good PPC management team will know the rules, will have a full understanding of the platform and a dash of marketing genius as well.
Web Ecommerce Pros has run thousands of PPC campaigns for clients in many diverse business verticals. Our keyword research is thorough, and our PPC marketing strategies are well thought out.
If you are ready to launch your business into the world of PPC, we would love to talk to you about your goals and expectations. Contact Web Ecommerce Pros today at 888-711-2347 to get started.