Web commerce pros created a really lovely design for our website. They also changed the layout for our images and updated/resized images so that the site is overall much more attractive. We have been receiving a lot of positive feedback from customers on the ease of use and the overall look of our site. In addition, we are very grateful to Roy for coming up with a creative solution for allowing customers to easily create their own quotes, which has been very helpful to both our operations and our customers.
Why store owners hire a Shopify designer
Conversion rate optimization
“Plenty of visitors, few sales.”
- Spot where customers drop off
- Add trust cues to every page
- Start with the phone experience
Custom theme design
“Our store looks like a hundred others.”
- A look drawn from your own brand
- Custom home, collection and product pages
- Simple to edit in the theme editor
Store face lift
“My theme looked better in the demo.”
- We set up and style the theme you bought
- Your products replace the demo content
- A lean start you can grow from
Custom theme functionality
“It just needs one more feature.”
- Features built right into your theme
- Fewer apps to keep up with
- Checked on phones and the major browsers
Theme optimization
“Warnings in PageSpeed and schema reports.”
- Speed fixes pulled from PageSpeed Insights
- Schema errors and warnings cleared
- Before and after results shown to you
Migrate your store design
“I’m moving to Shopify.”
- Your design travels with your data
- Products, customers and orders come too
- Rebuilt as a clean Shopify theme
Customers judge your store in seconds
The top of the homepage says nothing
A stock banner with “Welcome to our store” on it throws away the best real estate you have.
TemplateGeneric headline, stock photo, one vague button.
DesignedOne clear message, your own photos, a next step that suits what you sell.
Your store looks like everyone else’s
Stock fonts and spacing make stores blur together. A set visual style gives your products a face people recognize.
TemplateStock fonts, stock spacing, stock everything.
DesignedFonts, colors and spacing chosen once and applied everywhere.
Finding things takes effort
Categories that overlap and collections buried in menus turn browsing into a search, on desktop and on a phone.
TemplateLong menus, vague labels, best collections out of sight.
DesignedA clean menu that leads with your main collections.
Product pages read like a wall of text
Sizing, materials and shipping details get lost in long descriptions and layouts that change from product to product.
TemplateEverything piled up, nothing ranked.
DesignedPhotos, options and the buy button together, with details placed where people look for them.
The phone version feels like an afterthought
Cramped content, badly cropped photos and tiny buttons make a phone visit annoying.
TemplateA desktop page crammed onto a small screen.
DesignedSpacing, photos and order planned around a thumb.
Every sale needs a workaround
Mismatched sections slow every update down, and your team worries about breaking something.
TemplateQuick hacks and one-off blocks for each promotion.
DesignedReusable sections your team can edit without calling us.
Show us where your store feels off-the-shelf
Send us your store and whatever you’d like to change. One of our Shopify designers looks it over and tells you what we’d fix first, which pages are involved and what needs a closer look before we scope anything. Mention your current theme in your message.
- Your store address and current theme
- The pages bothering you most
- Brands you admire and what you want from the design
- Whether a focused update or a full redesign suits you
Shopify theme customization, one page type at a time
Custom sections
Reusable content sections built around your products and brand, with editing controls your team will really use.
Header and navigation
Menu structure, header layout and phone navigation that get customers to your key collections fast.
Product page layouts
Photos, descriptions, options and extra details arranged around how people decide to buy.
Collection page layouts
Matching product cards and clearer collection content that suit the size and shape of your catalog.
Homepage and landing pages
A clear order for key products, collections and campaigns, so visitors know where to click next.
Mobile design
Spacing, photos and content order reworked for small screens, with menus and buttons checked as a set.
Theme speed review
We review image delivery, section complexity and theme assets that fall inside the design scope. Bigger app or infrastructure problems get assessed separately.
Checkout design alignment
Checkout branding Shopify supports, matched to your storefront. Advanced customization depends on your Shopify plan and is scoped separately.
Let customers understand the product before they buy
- 1Give the photos and video room to show the item
- 2Group options and variants so they’re easy to scan
- 3Keep the buy button easy to spot on every screen
- 4Put delivery and return details near the decision
Refine your theme or redesign the whole store?
Focused theme customization
- Your theme already handles the main path to checkout
- You want changes to a specific set of sections
- Styling and spacing look uneven across pages
- Most page layouts still suit your catalog
- You’d rather keep the project small
A broader store redesign
- Your brand has moved in a new direction
- Your catalog needs a different menu and page structure
- Several key templates no longer fit your products
- You need one design system across every page type
- You’re ready to look at the whole customer path
Real client work, real storefronts and results
What clients say about working with our team
The team at Web Ecommerce Pros did an excellent job with our site migration. Roy and his team took great care in migrating the data from our 17yo Yahoo store to ensure a seamless transition at the time of launch. They showed excellent communication when site changes needed to be made prior to launch and also helped us choose the appropriate apps to attain the functionality we were looking for with our site.
I continue to enjoy working with this company. They created the most beautiful website ever! They are proactive and helped get my product off the ground quickly. Their knowledge in navigating the backend of Shopify as well as social media has been a huge help. I trust them implicitly and bonus they are fun to collaborate with.
Which pages feel the most generic?
Send your current theme and your priorities. We’ll talk through a design scope that matches the work you need.
From the first call to a storefront design you approve
Define
We talk through your store, your brand and your goals, so we share a direction before anyone draws a layout.
Design
We shape the visual direction and key layouts around your brief, then refine structure and hierarchy as you react.
Customize
The design you approve gets built as theme layouts and sections, working within your theme’s structure and the editing needs we agreed on.
Test
Before launch we review key pages and shopping steps on a representative set of devices and browsers.
Launch
Nothing goes live until you review and approve it. The plan states who publishes the theme.
Support
We agree on help after launch at the start, including how long support lasts and how to ask for more design changes.
What drives Shopify design cost and timing?
Send your store URL, current theme and the changes you want. Brand assets and stores you like help us see the direction. Before work begins, the scope confirms milestones, revision rounds, who handles content and what launch support you get.
- Your current theme and past customizations
- How many unique pages and sections you need
- Whether your brand assets and content are ready
- Phone and checkout requirements
- Review rounds and launch needs
Design help at every stage of your Shopify store
New store owners
Get a storefront direction built around your brand and products, with the key page layouts planned together before you launch.
Growing Shopify brands
Rework your theme once your catalog, promotions or brand have outgrown the layouts you launched with.
Teams planning a redesign
Give a bigger storefront refresh a consistent look, planning navigation, product pages and phone layouts as one shopping experience.
Shopify design ideas worth stealing
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Read article →Shopify design and theme customization FAQs
Design
A Shopify website design project can cover the visual direction, page layouts, navigation, product presentation and how the store behaves on a phone. What you get depends on your store and the agreed scope, so get the templates, sections, content tasks and review rounds in writing before the project starts.
Yes. We update existing themes and handle full redesigns. First we review your store and see which layouts need work, and that shows us whether targeted customization or a wider redesign makes more sense.
Look at storefronts similar to yours and ask what the team really delivered on them. A good Shopify designer can explain how the design suits your products, your customers and the way your team edits the store. Ask about the review process, who owns the files and what happens after launch.
We use AI tools like Claude and ChatGPT for competitor research, draft copy and layout ideas, which gets you more options sooner. Our designers review the output and make every design decision.
Theme work
Often, yes. Many themes can be changed through settings, sections and template edits. How far you can go depends on the theme’s structure, earlier modifications and what you want changed. We need to look at it before confirming scope or suggesting a different theme as the better starting point.
Yes, though the controls vary by theme. Decide early which sections, images, text and layout options your team needs to manage. Put any custom controls and handover guidance in the project scope.
Partly. Branding options live in Shopify’s checkout and accounts editor, which is separate from the theme editor. Standard customization is available on Basic or higher. Advanced branding and app customization on the information, shipping and payment pages require Shopify Plus. Check your plan before you agree the design scope.
Project planning
It depends on your current theme, how many unique layouts you need, custom sections, how ready your content is and the review process. A focused page update and a full storefront redesign need different scopes, so ask for an estimate that lists specific deliverables. A standard package may not cover everything you want.
It depends on which pages are involved, how complex the design is, which assets you already have and how fast feedback comes back. Once we’ve assessed the project we confirm a schedule, with agreed milestones and clear owners for content, approvals and launch.
Design changes can fix usability and theme performance problems, but we can’t guarantee revenue growth or a specific speed score. Results also depend on traffic, products, offers, apps and other factors. We set a baseline first and agree what gets measured.
Need custom features or an app? See our Shopify development services.
Want a store that looks like nobody else’s?
Tell us what your store needs and we’ll go through the design work, the key templates and what comes next. If you’re looking to hire a Shopify designer, this is the place to start.
Or call 888-711-2347



