CRO-FIRSTShopify Design Agency

Custom Shopify Design That Turns Visitors Into Customers

A template can get you online but it can’t make you memorable.

As an official Shopify partner, we build custom layouts, high-converting product pages and mobile-first design for growing U.S. ecommerce brands. Every project begins with a clear baseline, so results are measured, not guessed.

Ready to share your requirements? Fill out the design questionnaire

Official Shopify Partner Since 2015 · Shopify store migration, design and development. View profile ↗
fabriccafe.comBEFORE · 2023
Fabric Café homepage before the redesignFabric Café homepage after the redesign

Fabric Café · homepage before and after

How we can help

Why store owners hire a Shopify designer

Nearly every project begins with one of these six problems. Pick the one that sounds like your store and we scope just that.
Where we start

Conversion rate optimization

“Plenty of visitors, few sales.”

  • Spot where customers drop off
  • Add trust cues to every page
  • Start with the phone experience
Improve my conversion

Custom theme design

“Our store looks like a hundred others.”

  • A look drawn from your own brand
  • Custom home, collection and product pages
  • Simple to edit in the theme editor
Start a custom design

Store face lift

“My theme looked better in the demo.”

  • We set up and style the theme you bought
  • Your products replace the demo content
  • A lean start you can grow from
Style my theme

Custom theme functionality

“It just needs one more feature.”

  • Features built right into your theme
  • Fewer apps to keep up with
  • Checked on phones and the major browsers
Scope a feature

Theme optimization

“Warnings in PageSpeed and schema reports.”

  • Speed fixes pulled from PageSpeed Insights
  • Schema errors and warnings cleared
  • Before and after results shown to you
Optimize my theme

Migrate your store design

“I’m moving to Shopify.”

  • Your design travels with your data
  • Products, customers and orders come too
  • Rebuilt as a clean Shopify theme
Plan my migration
The three-second test

Customers judge your store in seconds

Even a nice theme can feel generic once customers see it. Here are the signs we check first, next to what a custom Shopify design does about each one.

The top of the homepage says nothing

A stock banner with “Welcome to our store” on it throws away the best real estate you have.

TemplateGeneric headline, stock photo, one vague button.

DesignedOne clear message, your own photos, a next step that suits what you sell.

Your store looks like everyone else’s

Stock fonts and spacing make stores blur together. A set visual style gives your products a face people recognize.

TemplateStock fonts, stock spacing, stock everything.

DesignedFonts, colors and spacing chosen once and applied everywhere.

Finding things takes effort

Categories that overlap and collections buried in menus turn browsing into a search, on desktop and on a phone.

TemplateLong menus, vague labels, best collections out of sight.

DesignedA clean menu that leads with your main collections.

Product pages read like a wall of text

Sizing, materials and shipping details get lost in long descriptions and layouts that change from product to product.

TemplateEverything piled up, nothing ranked.

DesignedPhotos, options and the buy button together, with details placed where people look for them.

The phone version feels like an afterthought

Cramped content, badly cropped photos and tiny buttons make a phone visit annoying.

TemplateA desktop page crammed onto a small screen.

DesignedSpacing, photos and order planned around a thumb.

Every sale needs a workaround

Mismatched sections slow every update down, and your team worries about breaking something.

TemplateQuick hacks and one-off blocks for each promotion.

DesignedReusable sections your team can edit without calling us.

Let’s talk about your store

Show us where your store feels off-the-shelf

Send us your store and whatever you’d like to change. One of our Shopify designers looks it over and tells you what we’d fix first, which pages are involved and what needs a closer look before we scope anything. Mention your current theme in your message.

  • Your store address and current theme
  • The pages bothering you most
  • Brands you admire and what you want from the design
  • Whether a focused update or a full redesign suits you
Discuss your Shopify design

No obligation. We never share your data.

Theme work in detail

Shopify theme customization, one page type at a time

Our theme developers build the layouts you approve into your theme. Before we start, we agree on the pages, the sections and what your team needs to edit.

Custom sections

Reusable content sections built around your products and brand, with editing controls your team will really use.

Header and navigation

Menu structure, header layout and phone navigation that get customers to your key collections fast.

Product page layouts

Photos, descriptions, options and extra details arranged around how people decide to buy.

Collection page layouts

Matching product cards and clearer collection content that suit the size and shape of your catalog.

Homepage and landing pages

A clear order for key products, collections and campaigns, so visitors know where to click next.

Mobile design

Spacing, photos and content order reworked for small screens, with menus and buttons checked as a set.

Theme speed review

We review image delivery, section complexity and theme assets that fall inside the design scope. Bigger app or infrastructure problems get assessed separately.

Checkout design alignment

Checkout branding Shopify supports, matched to your storefront. Advanced customization depends on your Shopify plan and is scoped separately.

Product page design

Let customers understand the product before they buy

A strong product page answers sizing, shipping and returns questions before anyone asks. Hover a point to see where we plan it first.
  1. 1Give the photos and video room to show the item
  2. 2Group options and variants so they’re easy to scan
  3. 3Keep the buy button easy to spot on every screen
  4. 4Put delivery and return details near the decision
The tools behind our designs
ShopifyLiquidFigmaPageSpeed InsightsClaudeChatGPT
Product page layout
Illustrative
1
Example product
2
Add to cart3
4
Choosing the right scope

Refine your theme or redesign the whole store?

A visual refresh and a full redesign fix different problems. Here’s how we decide which one you need.

Focused theme customization

  • Your theme already handles the main path to checkout
  • You want changes to a specific set of sections
  • Styling and spacing look uneven across pages
  • Most page layouts still suit your catalog
  • You’d rather keep the project small

A broader store redesign

  • Your brand has moved in a new direction
  • Your catalog needs a different menu and page structure
  • Several key templates no longer fit your products
  • You need one design system across every page type
  • You’re ready to look at the whole customer path
Client reviews

What clients say about working with our team

Real reviews from real clients.
Read all reviews

Web commerce pros created a really lovely design for our website. They also changed the layout for our images and updated/resized images so that the site is overall much more attractive. We have been receiving a lot of positive feedback from customers on the ease of use and the overall look of our site. In addition, we are very grateful to Roy for coming up with a creative solution for allowing customers to easily create their own quotes, which has been very helpful to both our operations and our customers.

Anna Flanguagelizard.com
Design & custom features

The team at Web Ecommerce Pros did an excellent job with our site migration. Roy and his team took great care in migrating the data from our 17yo Yahoo store to ensure a seamless transition at the time of launch. They showed excellent communication when site changes needed to be made prior to launch and also helped us choose the appropriate apps to attain the functionality we were looking for with our site.

ebuilderdirect.comebuilderdirect.com
Turbify to Shopify migration

I continue to enjoy working with this company. They created the most beautiful website ever! They are proactive and helped get my product off the ground quickly. Their knowledge in navigating the backend of Shopify as well as social media has been a huge help. I trust them implicitly and bonus they are fun to collaborate with.

Melissa
Shopify store

Which pages feel the most generic?

Send your current theme and your priorities. We’ll talk through a design scope that matches the work you need.

How it works

From the first call to a storefront design you approve

We start with AI tools for quicker research and more layout ideas, then our designers make every call. What you receive is confirmed in your project scope.
1

Define

We talk through your store, your brand and your goals, so we share a direction before anyone draws a layout.

2

Design

We shape the visual direction and key layouts around your brief, then refine structure and hierarchy as you react.

3

Customize

The design you approve gets built as theme layouts and sections, working within your theme’s structure and the editing needs we agreed on.

4

Test

Before launch we review key pages and shopping steps on a representative set of devices and browsers.

5

Launch

Nothing goes live until you review and approve it. The plan states who publishes the theme.

6

Support

We agree on help after launch at the start, including how long support lasts and how to ask for more design changes.

Scope and estimate

What drives Shopify design cost and timing?

Updating one template and redesigning a whole storefront are very different jobs. The number of unique layouts matters more than the number of products.

Send your store URL, current theme and the changes you want. Brand assets and stores you like help us see the direction. Before work begins, the scope confirms milestones, revision rounds, who handles content and what launch support you get.

What shapes the estimate
Custom quote
  • Your current theme and past customizations
  • How many unique pages and sections you need
  • Whether your brand assets and content are ready
  • Phone and checkout requirements
  • Review rounds and launch needs
Who this is for

Design help at every stage of your Shopify store

Pick the starting point that matches where your store is today. From there we focus on the templates, content and shopping experience that need work.

New store owners

Get a storefront direction built around your brand and products, with the key page layouts planned together before you launch.

Growing Shopify brands

Rework your theme once your catalog, promotions or brand have outgrown the layouts you launched with.

Teams planning a redesign

Give a bigger storefront refresh a consistent look, planning navigation, product pages and phone layouts as one shopping experience.

FAQ

Shopify design and theme customization FAQs

Answers on design scope, existing themes, checkout limits and planning your project.

Design

A Shopify website design project can cover the visual direction, page layouts, navigation, product presentation and how the store behaves on a phone. What you get depends on your store and the agreed scope, so get the templates, sections, content tasks and review rounds in writing before the project starts.

Yes. We update existing themes and handle full redesigns. First we review your store and see which layouts need work, and that shows us whether targeted customization or a wider redesign makes more sense.

Look at storefronts similar to yours and ask what the team really delivered on them. A good Shopify designer can explain how the design suits your products, your customers and the way your team edits the store. Ask about the review process, who owns the files and what happens after launch.

We use AI tools like Claude and ChatGPT for competitor research, draft copy and layout ideas, which gets you more options sooner. Our designers review the output and make every design decision.

Need custom features or an app? See our Shopify development services.

Let’s plan your storefront

Want a store that looks like nobody else’s?

Tell us what your store needs and we’ll go through the design work, the key templates and what comes next. If you’re looking to hire a Shopify designer, this is the place to start.

Or call 888-711-2347

Contact us