Merchandising is about engaging customers right from the moment they enter your store. It’s a great marketing strategy ecommerce businesses use to visually connect their customers with the products of their own choice. Ecommerce websites increase their sales of any specific product using the merchandising capabilities of their online store.
The question is does BigCommerce has merchandising capabilities?
For many BigCommerce store owners, this could be achieved through some extra investment on third party integrations and they wouldn’t be expecting that BigCommerce offers any capability to influence products displayed on the category pages. They are right in their thinking because apparently BigCommerce does not offer such a feature in a clear way. But, if you are smart you can turn BigCommerce features into your marketing capabilities.
As we are a BigCommerce partner and have been working very closely with them and helping businesses get what they want, we have discovered many smart ways to do amazing things. Merchandizing on the category page listing is one of them.
How to merchandise on BigCommerce?
When the category page is sorted by Featured, the Sort Order number can be used for more control over how products are being listed on the category page. There is a Sort Order option in product options (see screenshot-1 below). We can use this Sort Order option to highlight any products at the top of the category page display.
In the Sort By option, you can put any value in numbers (from 0 to any, like a thousand). For example, if you give 0 number to products A,B,C, 1 to products D,E,F, and 10 to products, G,H,I, then the products A,B,C will be displayed first, then the products D,E,F and at the last products G,H,I. The reason is the products with the least value in numbers given in their Sort Order option are shown first. In other words, it works in ascending order.
If you want to promote any specific products you can have total control over the order of appearance of products on the category page using the Sort By option in the products. But, remember this Sort Order option works only with the Featured Products listing.
To set up all category pages to display Featured Products by default, you can change it here:
Store Setup > Store Settings > Display and then change Default Product Sort to Featured Items.
By doing this all category pages will show Featured Products by default. And, the products with the least value in their Sort Order will be displayed first.
Edit your product then go to the “Other Details” tab and see screenshots:
For moving product down (Large Numbers):
For moving product up (Small Number):
We hope this smart move will enable you to merchandise any products of your choice and play with the display of products.
If you have any questions in your mind, please feel free to contact us by email or contact us form.
