It is very easy to understand why mobile ecommerce is growing faster than desktop ecommerce. One reason is the fact that more and more users on smartphones today connect to the internet using their smartphones. The usage of smartphones has increased and will remain up early in the past few years
It is a multi screen world today. If you are not still convinced about the need of mobile ecommerce design and mobile marketing for ecommerce, there are many reasons why you should consider design and SEO for mobile ecommerce.
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Mobile ecommerce
Consumers today are heavily influenced by smartphones when it comes to shopping. According to Google, 64% of online shoppers use their smartphones to find store locations, read reviews, and get buying ideas.
Mobile ecommerce specifically targets the subgroup of consumers who use smartphones and tablets. Currently, males and females aged 18 to 34 are the most engaged in online shopping via their smartphones.
To improve mobile ecommerce, focus on two key areas: usability and speed. Ecommerce websites with mobile-optimized designs should adapt seamlessly to mobile devices and tablets, with features that are easy to navigate.
A best practice is to design with a clean and well-structured layout, which displays content simply and effectively. Overloading mobile-responsive designs with excessive content and images can be distracting and negatively impact user experience.
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Mobile SEO
Ecommerce developers can optimize ecommerce SEO for mobile like compression catching and improving optimization. The display of popups on mobile design should be limited. Their size should not cover more than 20% of the mobile screen.
Google is a synonym for search in many countries. To serve better, Google is experimenting with analyzing mobile site content instead of desktop sites.
Ecommerce businesses can’t ignore the mobile presence and mobile search marketing.
Ignoring SEO is a slow death to any ecommerce business. Businesses rely on searches and organic traffic. Today, 44% of online purchases start from the search engine. Though ecommerce SEO is complicated, but definitely possible.
Many ecommerce websites ignore the website architecture in their mobile ecommerce design. This is the foundation of any ecommerce website that determines the ease of navigation and how comfortably and quickly the user browses and finds the content. If it creates a good experience for the users, Google is also happy with the design.
Rather than using short and precise keywords with heavy competition and a broader sense, ecommerce websites should focus on long-tail keywords that can rank them high on mobile searches. They will not have a huge search volume, but over a long period of time, the number of searches will grow bigger by adding up collectively.
All of these arguments suggest that you can improve your ecommerce website on mobile by improving its design and SEO.
If you need help in figuring out what kind of changes and features you need to increase quick access and user engagement on mobile, you can hire a reputable ecommerce designing, development and SEO company that offers the best ecommerce website designing, development and SEO services.
