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The online apparel business is booming swiftly over the years. It has seen a huge boost in ecommerce share in the recent years and is expected to achieve more. In the year 2017, online apparel sales accounted for an impressive 27.4% of the total apparel sale over United States. It gathered a considerable 20.8% share in the total ecommerce business over the U.S which makes it one of the leading ecommerce categories.
It is expected to grow to a whopping 36% by the year 2022 globally. These facts reflect an amazing prospect for this category of online business in the coming days. Now is the time for established online retailers and new startups to improve the game. People shopping online want their experience to be a real one.
There are some best practices for online clothing retail websites. We will discuss them to reflect the trends in clothing ecommerce.
Majority of people access web through their smartphones. Responsive web design enables sites to fit the size of any display especially smartphones. Having a responsive design is a must for any ecommerce website.
A clean design with minimum clutter and main focus on products is good. Keeping the design as clean as possible would certainly draw the attention of customers where it really matters. A clean design with maximum space to show graphics of clothing products would really aid in making the maximum output of the website.
Fashion trends alter pretty quickly. The retailers who are in a synchronization with the trends get the most out of their business. The best way to get most out of your clothing ecommerce store is to update the website and inventory according to changing seasons and trends on immediate basis.
Clothing shoppers are fond of using various social media platforms while making purchase of apparel. Instagram being the leading platform used by shoppers, Pinterest and Snapchat are also popular. Make space for your social media profiles on your website to integrate social media sharing and promotion with your business.
Keeping category names are straight and to the point would help your customers to find their products easily. Navigation structure should be clear and easy to use. This would help you to stay ahead of your competition.
The main purpose of an ecommerce website is to ease the shopping process and display products to the customers they are looking for. The lesser the clicks the more a customer will be willing to make a purchase. That is why adding filters to your apparel website is a vital element. Give your visitors a luxury to sort the clothing products according to their needs. There should be multiple filter options in search regarding the price range, color, and category. This would enable the visitors to find their required products easily and shop it with minimum effort.
Sort your products in such a way that people can find products related to different occasions like wedding or party. You should also keep a check on social media to get know-how about viral trends and update your inventory in time to get the maximum sales. You should also try to present multiple apparel categories according to seasons. This would help you to generate more sales for your clothing store and brand.
Making a lookbook page for fresh arrivals in your inventory is an exciting method to visually display new collection. Link those visual to directly land the customers on specific product pages. This method would certainly help in getting more sales. We have presented some best practices to drive more sales through your online clothing store website. Having good products is not enough, these good products should get a fitting visual representation to prove their worth. We hope these tips and tricks would be useful to enhance your apparel business.
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